Learn more about Baidu's new ad-keyword match types.
Fire Huo
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Discover the features of Toutiao Search, China's new mobile search engine.
Discover the pros and cons of an international Baidu ads account and a domestic Baidu ads account.
Learn how Baidu ensures the authenticity and trustworthiness of the search results it provides.
Learn 8 tips on how to reduce the cost-per-click of your pay-per-click search marketing on Baidu.
Here, we look at the importance of using short-tail and long-tail keywords in your Baidu PPC strategy.