Learn more about Baidu's new ad-keyword match types.
Learn more about Baidu MCC here.
Discover how to target your audience on Baidu PPC.
Discover how to advertise offline in China with Baidu Juping.
Discover the features of Toutiao Search, China's new mobile search engine.
Discover the pros and cons of an international Baidu ads account and a domestic Baidu ads account.
Learn how Baidu ensures the authenticity and trustworthiness of the search results it provides.
Learn 8 tips on how to reduce the cost-per-click of your pay-per-click search marketing on Baidu.
Here, we look at the importance of using short-tail and long-tail keywords in your Baidu PPC strategy.