What is Display?
Programmatic advertising and media buying automates the process of buying media space on other websites frequented by your target market, allowing your brand to be front and centre of your target market without wasting time brokering independent advertising deals with web vendors.
This level of media buying automation allows you to leverage existing networks to better reach users across the buying journey, generating greater re-targeting opportunities and subsequently customer retention.
The Egg’s Display team offers experience in:
Programmatic Media Buying
Effective Ad Set-Ups
Reporting & Insights
Our Display Advertising Clients
Our Display Advertising Services
Our approach to display advertising uses your existing campaign creatives and leverages them through effective ad placement, A/B testing, and user targeting to ensure maximum ROI. We also understand the value of thorough and action-led reporting.
It is vital that we get the ad right–the right ad shown to the right users at the right time converts.
Even great ads and landing pages can be tested and improved upon.
Advertising in the right placements is also vital to maximizing your ad spend.
Understanding which users convert best allows for greater ROI.
Insights & Reporting
A display campaign is only as effective as the insights that drive it.
We have extensive experience across a whole host of display advertising platforms. With that said, we consider ourselves strongest in:
- Google Display Network