The International SEM Landscape

There is a deeply competitive global search landscape, with Google sitting at the forefront of practically every marketplace, while Bing continues to compete, providing great potential for highly profitable campaigns.

This grants ample opportunity for global brands to reach audiences around the world; however, it requires local finesse to connect with local audiences. One size does not fit all.

To ensure strong performance across a wide platform and culture base, we have in-house digital and local experts: SEM and data science specialists with native language capacities in English and diverse Asian languages.

We have significant experience in executing paid search marketing campaigns in diverse regions around the world, including US, Canada, UK, Germany, France, Netherlands, Brazil, UAE, South Africa, Australia, Hong Kong, Singapore, Indonesia, Malaysia, APAC as a whole, and more.

The Egg helps you to execute:

  • Multi-platform account setup
  • Conversion tracking & setup
  • Campaign & ad structuring
  • Localized keyword research
  • Active bid management
  • Analysis and reporting
  • Multi-platform account setup
  • Conversion tracking & setup
  • Campaign & ad structuring
  • Localized keyword research
  • Active bid management
  • Analysis and reporting

Building your Best Strategy for International SEM

FAMILIAR PLATFORMS

The global search market remains Google-dominated, with very little potential for that to change anytime soon.

The challenge is crafting PPC and other paid campaigns that are able to extract greater ROIs within a highly competitive paid market.

STRATEGIC SEM CAMPAIGN MANAGEMENT
AD COPYWRITING

We have experience in crafting ad copy that converts, taking away the guesswork and allowing you to focus on higher-level items.

BID MANAGEMENT

Where the competition is higher and the margins finer, careful, real-time management of budgets is required to allocate resources effectively and drive the greatest benefit.

REPORTING

We also provide in-depth and regular reporting, so you are never left in the dark regarding what we are doing and why we are doing it.

Digital Marketing across Asia

Each market in Asia comes with unique search engines, language challenges, and user habits. Navigating these environments requires local and digital expertise for strategies that convert.  

CHINA

China has 828 million internet users captive on a unique array of exclusively Chinese search engines and social media. 

JAPAN

Japan’s familiar platforms grant brands unparalleled access to its 119 million internet users and USD $82 billion e-commerce market.

KOREA

With a GDP of USD $1.7 trillion in 2019, Korea represents an attractive yet relatively untapped digital market for global brands.

APAC

APAC offers huge growth potential. The challenge lies in localizing digital strategies across vastly diverse regional markets.

Trusted by world-renowned brands

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