SEO in China


We know what it takes to excel in China’s competitive search ecosystem

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The China SEO Landscape

With nearly double the number of internet users as the United States, China is the largest and fastest-growing search market in the world, requiring brands to execute smarter and more agile marketing efforts to gain traction.

Our China team at The Egg consists of native Chinese SEO specialists with over 8 years of experience in executing SEO campaigns within China’s ever-changing search market. From Baidu to 360 Search and Sogou, we understand where your target audience is, how best to reach them, and how to convert them.

We can support your China SEO strategy:

Native Team Based in China

SEO Strategies that Work for China

Baidu Webmaster Tools Account Set-Up

Sogou Webmaster Tools Account Set-Up

Execute Link Outreach

Create Compelling Content

Analysis & Reporting in English

Extensive Keyword Research

Our SEO Clients for China

A Different Set of Players

With many local search platforms in China, the Baidu search engine is by far the largest among them all. With approximately 65% of the Chinese search market, Baidu has become as synonymous with search in China as Google is in other markets.

Succeeding in China means understanding Baidu’s interpretation of SEO best practices and incorporating them within your overall SEO strategy.

Requiring a Localized Strategy


China is a huge market with a great deal of regional diversity. The Egg holds a deep understanding of not only Chinese search habits, but also the vast regional and cultural differences throughout the country.


China is also a market where language plays a key role in allowing global and regional brands to connect with Chinese users who are becoming increasingly mature in their search and e-commerce habits.


Baidu requires a different, and often unique, technical implementation to standard websites. From font selection to server location, our team understands what it takes to create a successful site for the Chinese market.

Recent China SEO Articles

Other Services For China

Are you interested in more than just SEO for China? Find out more about our digital services in China

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