The China SEO Landscape

With nearly double the number of internet users as the US, China is the largest and fastest-growing search market in the world, requiring brands to execute smarter and more agile marketing efforts to gain traction.

As an SEO agency, we know what it takes to excel in China’s competitive search ecosystem.

Our China team at The Egg consists of native Chinese SEO specialists with over 15 years of experience in executing SEO campaigns within China’s ever-changing search market.

From Baidu to 360 Search and Sogou, we understand where your target audience is, how best to reach them, and how to convert them.

We can support your China SEO strategy:

  • Native team based in China
  • SEO strategies that work for China
  • Baidu Webmaster Tools account set-up
  • Sogou Webmaster Tools account set-up
  • Link outreach
  • Compelling content creation
  • Analysis and reporting in English
  • Extensive keyword research

Building your Best Strategy for SEO in China


With many local search platforms in China, the Baidu search engine is by far the largest among them all. With approximately 65% of the Chinese search market, Baidu has become as synonymous with search in China as Google is in other markets.

Succeeding in China means understanding Baidu’s interpretation of SEO best practices and incorporating them within your overall SEO strategy.


China is a huge market with a great deal of regional diversity. The Egg holds a deep understanding of not only Chinese search habits, but also the vast regional and cultural differences throughout the country.


China is also a market where language plays a key role in allowing global and regional brands to connect with Chinese users who are becoming increasingly mature in their search and e-commerce habits.


Baidu requires a different, and often unique, technical implementation to standard websites. From font selection to server location, our team understands what it takes to create a successful site for the Chinese market.

Digital Marketing across Asia

Each market in Asia comes with unique search engines, language challenges, and user habits. Navigating these environments requires local and digital expertise for strategies that convert.  


China has 828 million internet users captive on a unique array of exclusively Chinese search engines and social media. 


Japan’s familiar platforms grant brands unparalleled access to its 119 million internet users and USD $82 billion e-commerce market.


With a GDP of USD $1.7 trillion in 2019, Korea represents an attractive yet relatively untapped digital market for global brands.


APAC offers huge growth potential. The challenge lies in localizing digital strategies across vastly diverse regional markets.

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