The Japan SEO Landscape

The world’s 3rd largest GDP and behind only the US and China when it comes to internet penetration, Japan is a key market for brands looking to increase their exposure in Asia. However, Japan presents unique language and cultural challenges that require local expertise to overcome.

We understand the nuances of the Japanese search market.

Our Japanese SEO team, based in both Japan and Hong Kong, enables you to leverage local expertise, cultural know-how, and native language capabilities, helping you break into the lucrative Japanese search market.

As an agency we support your Japanese SEO strategy with:

  • Native Japanese SEO specialists
  • Localized keyword research
  • Account setup on Yahoo! Japan
  • Optimized content creation
  • Link outreach
  • Analysis and reporting in English

Building your Best Strategy for SEO in Japan


Since the Google/Yahoo partnership in late 2010, Google has expanded its control of Japanese search, occupying a share of over 90% of the market. With search results on Yahoo! Japan now powered by Google, Japanese SEO has become a touch more straightforward, but the necessity for localization remains.


With a team in Japan, we are able to keep abreast of both search and user behavior trends, allowing you to focus your efforts in the right areas.


Understanding the 4 Japanese scripts and Japan’s general trend towards politeness is fundamental to executing content marketing efforts that connect with Japanese users.


From keyword research to content creation, we support you in crafting topical content that is read, consumed, and actionable by your target audience.

Digital Marketing across Asia

Each market in Asia comes with unique search engines, language challenges, and user habits. Navigating these environments requires local and digital expertise for strategies that convert.  


China has 828 million internet users captive on a unique array of exclusively Chinese search engines and social media. 


Japan’s familiar platforms grant brands unparalleled access to its 119 million internet users and USD $82 billion e-commerce market.


With a GDP of USD $1.7 trillion in 2019, Korea represents an attractive yet relatively untapped digital market for global brands.


APAC offers huge growth potential. The challenge lies in localizing digital strategies across vastly diverse regional markets.

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