ASIA-PACIFIC: A REGION OF DIGITAL DIVERSITY
APAC offers significant growth potential. However, the challenge lies in managing and localizing brand messages across vastly different national markets.
Whether it’s language, user behavior differences, or simply search engine preferences among the local population, we understand APAC’s diverse markets and help our clients compete and succeed in them.
While a lot of marketing resources are focused on the primary markets of China, Japan, and Korea, there remains a great deal of untapped search and social potential in other Asian markets.
We have experience in executing campaigns in Singapore, Hong Kong, Thailand, Vietnam, Indonesia, India, Malaysia, Australia, and more, leveraging our in-house native language specialists to provide nuanced digital solutions across a wide platform and language base.
REGIONAL DIVERSITY. GLOBAL OPPORTUNITY.
The APAC digital market is highly diverse and rich in variety of local languages, cultures, and user habits. Australia operates like European and American markets, with a heavy focus on Google and English, while other markets, including Hong Kong, Singapore, and Malaysia, require budgets, resources, and attention to be split between multiple platforms, each one carving a greater portion of user searches.
Our experience in these markets allows us to act as a central touchpoint for executing a truly regional search and social strategy, and our continued investment in hiring native language specialists from across the region allows for a greater level of localization in both strategy and execution.
It is a challenge for brands to craft localized content for the multicultural and multilingual regions of APAC. Across these unique demographics, we lead your search optimization and content marketing efforts, executing highly localized campaigns to extract greater ROI within highly competitive markets.
Success in APAC requires an understanding of the topics that appeal to your target audience, the regional culture, and the local languages.
We execute comprehensive regional search and social campaigns, both paid and organic, across the diversity of APAC, managing our clients’ online presence through a single point-of-contact and eradicating the risk and hassle inherent to a wide-ranging online presence.
Digital Marketing across Asia
Social media has taken over the world. It’s penetrated every country, and it connects us on a global scale. If brands aren’t on social, they can’t truly connect with their audience around the world.