The Korea SEM Landscape

With more than 42 million internet users and the fastest internet speed in the world, Korea represents an undoubtedly attractive and relatively untapped market for SEM in Asia.

Our SEM agency team has the language capabilities, cultural knowledge, and local market expertise to ensure your paid efforts into Korea deliver results.

However, setting up and running ad accounts on local search engines requires competency in Korean and an understanding of the Korean search market, in addition to a practical understanding of the local ad management platforms.

The Egg helps you turn these challenges into opportunities and market effectively to your potential customers in Korea.

Naver + Daum Search Ad Services

  • Naver Search Ads setup
  • Conversion tracking testing
  • Conversion tracking setup
  • Campaign & ad group structuring
  • Localized keyword research
  • Active bid management
  • Analysis & reports in English
  • Landing page consultation & optimization
  • Naver Search Ads setup
  • Conversion tracking testing
  • Conversion tracking setup
  • Campaign & ad group structuring
  • Localized keyword research
  • Active bid management
  • Analysis & reports in English
  • Landing page consultation & optimization

Building your Best Strategy for SEM in Korea

UNIQUE PLATFORMS

The Korean search market is relatively unexplored by foreign brands, providing a great opportunity for those looking to enter the market.

Naver, not Google, is the dominant player here with a search results page that differs markedly from Google as Naver-owned properties take a prominent position.

HYPERLOCALIZED STRATEGIES
PLATFORM

We understand paid search on Naver. It’s an opportunity-rich beast, but one that requires understanding of how to setup, execute, and optimize paid campaigns in a competitive landscape.

NATIVE TEAM

A localized strategy requires local knowledge, especially when it comes to delivering ad copy that converts.

AD COPY

Ad copy isn’t a one-time thing, it requires constant refinement. Our Korean SEM team knows what it takes to deliver great ROI for our clients’ budgets.

Digital Marketing across Asia

Each market in Asia comes with unique search engines, language challenges, and user habits. Navigating these environments requires local and digital expertise for strategies that convert.  

CHINA

China has 828 million internet users captive on a unique array of exclusively Chinese search engines and social media. 

JAPAN

Japan’s familiar platforms grant brands unparalleled access to its 119 million internet users and USD $82 billion e-commerce market.

KOREA

With a GDP of USD $1.7 trillion in 2019, Korea represents an attractive yet relatively untapped digital market for global brands.

APAC

APAC offers huge growth potential. The challenge lies in localizing digital strategies across vastly diverse regional markets.

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