The International SEO Landscape

56% of people use the internet worldwide. That’s 4.3 billion users.

For brands looking to reach audiences around the world, our international SEO service helps search engines identify which regions you serve and which languages you use for business so that your users can see your content most suited to their needs.

We execute international SEO tactics, managing online presence through a single point-of-contact for clients who have footprints that span multiple global markets.

With international SEO, we eradicate the risk and hassle inherent to managing a wide-ranging online presence by providing information best suited to your target audience using local language, currency, time zones, regional data, and more.

We provide an in-depth analysis and remediation on all issues that may inhibit your website from achieving strong visibility on search engines around the world:

  • Indexation
  • Sitemaps
  • URL formatting
  • Site speed
  • Broken links
  • URL redirects
  • Content quality
  • Content accessibility
  • Localization
  • Information architecture
  • Content freshness
  • Keyword usage in content
  • Indexation
  • Sitemaps
  • URL formatting
  • Site speed
  • Broken links
  • URL redirects
  • Content quality
  • Content accessibility
  • Localization
  • Information architecture
  • Content freshness
  • Keyword usage in content

Building your best strategy for international SEO

DIVERSE PLATFORMS

Around the world, the diversity of the platforms used to access the internet is second only to the diversity of the people who use them. We harness this diversity to allow brands to reach audiences around the world through international SEO.

HYPERLOCALIZED STRATEGIES

A technical site audit is the cornerstone of any international SEO engagement and the first step in understanding the health of your website. After that, localizing your content to each individual market is key to success in international SEO.

With our regional and digital expertise, we optimize—and most importantly localize—your on-page content to help you earn a more prominent position on the search engine that dominates in your target market. ​

TRUE SEARCH INTENT

Both language and culture are unique to each world region. As such, we conduct extensive keyword research to help you better optimize for your specific audience’s true search terms and connect with their true search intent based on their local and immediate needs.

PRESERVE + PROGRESS

Our ongoing international SEO maintenance allows us to manage any unplanned and ad-hoc requests that often occur during international SEO projects, including technical changes, optimization of additional pages, and implementation of new international SEO strategies due to algorithm updates. ​

Given the dynamic nature of search engines and digital marketing in general, we work to keep your site safe and optimized throughout the lifecycle of our work together.​ This includes:

  • Indexation monitoring
  • Link reclamation and outreach
  • Review of technical implementation after technical SEO audit
  • New content strategies

The APAC SEO Landscape

The Asia-Pacific region leads the world in economic growth, with established markets the likes of Hong Kong, Singapore, and Australia and emerging markets in South East Asia, such as Malaysia, Indonesia, Taiwan, Thailand, and India.

Our SEO services cover multiple markets across Asia, including Singapore, Hong Kong, Australia, India, Malaysia, Indonesia, Vietnam, and Thailand.

As an SEO agency, we execute regional SEO campaigns, managing clients’ regional online presence through a single point-of-contact. For clients who have footprints that span multiple APAC markets, we eradicate the risk and hassle inherent to managing a wide-ranging online presence.

We can support your SEO strategy across Asia:

  • Multilingual, multiregional SEO strategy
  • Technical audit
  • Analytics audit
  • Localized keyword research
  • Localized content creation and optimization
  • Localized link outreach
  • Analysis and reporting in English

Building your Best Strategy for SEO in APAC

DIVERSE PLATFORMS

Asia as a region offers significant growth potential for a number of brands. However, their challenge lies in managing the need to localize brand messages across vastly different national markets.

Whether it’s language, user behavior differences, or simply search engine preferences among the local population, we understand Asia’s diverse markets and help our clients compete and succeed in them.

HYPERLOCALIZED STRATEGIES
COVERAGE

Our experience in a number of these markets allows The Egg to operate as a central touchpoint towards executing a truly regional SEO strategy.

NATIVE TEAM

Our continued investment in hiring native language specialists from across the region allows for a greater level of localization in both strategy and execution.

TARGETING

Across markets, we support your content marketing efforts, understanding the topics your target audience is searching for and crafting content that not only feeds this need but can be found organically.

Digital Marketing across Asia

Each market in Asia comes with unique search engines, language challenges, and user habits. Navigating these environments requires local and digital expertise for strategies that convert.  

CHINA

China has 828 million internet users captive on a unique array of exclusively Chinese search engines and social media. 

JAPAN

Japan’s familiar platforms grant brands unparalleled access to its 119 million internet users and USD $82 billion e-commerce market.

KOREA

With a GDP of USD $1.7 trillion in 2019, Korea represents an attractive yet relatively untapped digital market for global brands.

APAC

APAC offers huge growth potential. The challenge lies in localizing digital strategies across vastly diverse regional markets.

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