Social In China


We can help you better connect with Chinese users where they are most engaged

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The Chinese Social Landscape

With 340 million users on Weibo and closer to 440 million on WeChat, social media usage in China is huge. Brands capable of connecting with and selling to this significant audience base can elicit significant ROI.

With over 8 years of experience in executing organic and paid social strategies in China for both local players and global brands, we can help you navigate China’s social environment, helping you apportion your budget in the most effective channels possible.

We can support your China social strategy in key areas:

Native Team Based in China

Paid & Organic Social Strategies that Work in China

Social Media Buying on Weibo & WeChat

Analysis & Reporting in Chinese or English

Our China Social Clients

Unique Platforms

With Western social platforms banned in China, Weibo and WeChat dominate the Chinese social market, connecting users in ways perhaps similar to Western social platforms, but with unique marketing opportunities.

WeChat is similar in nature to WhatsApp. It offers instant messaging among friends, but also uniquely brands can connect with customers, although this requires brands to develop deeper relationships with brand advocates.

Weibo acts as perhaps a more traditional social platform, more similar to a Twitter. Advertising opportunities here are more generally targeted.

Requiring a Localized Strategy


China is a huge market with a great deal of regional diversity. The Egg holds a deep understanding not only of Chinese social platform habits but also how brands can leverage spend to elicit the greatest impact.


China is also a market where language plays a key role in allowing global and regional brands to connect with Chinese users. Not only can we help you better connect with consumers, but we can also assist you in creating accounts on non-English social platforms.

Local Knowledge

With digital marketing specialists based in China, The Egg understands Chinese consumer behavior. This includes an understanding of the key opinion leaders (KOLs) for a multitude of business sectors, helping to ensure that your marketing dollars are going into the right channels to build your brand.


Recent China Social Articles

Other Services For China

Are you interested in more than just Social for China? Find out more about our digital services in China

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