The Japan SEM Landscape

Japan is a fascinating paid search market with options for campaigns on both Google and Yahoo. Unlike other Asian markets, these platforms have successfully embedded themselves within the Japanese search market. Given this familiarity, the digital marketing challenge then comes from managing the nuances of the Japanese language.

We understand the nuances of the Japanese SEM and PPC landscape.

Keyword selection can be challenging due to Japan’s usage of 3 distinct scripts. We undertake a keyword research process that interprets this nuance and helps you target the right keywords to maximize your budget.

Our SEM agency team supports your Japanese paid strategy with:

  • Native Japanese SEM specialists
  • Executing keyword research
  • Account set-up on Yahoo! Japan
  • Creating nuanced ad copy
  • Active bid management
  • Analysis and reporting in English

Building your Best Strategy for SEM in Japan


Where China and Korea bring new major players in the search market, Japan offers some familiar faces. Google and Yahoo! Japan lead the way as paid search platforms in the country.


Our Japanese SEM team has the market-level expertise you require to maximize your ROI and reach the most targeted audience base for your business.


Understanding the 3 Japanese scripts and Japan’s general trend towards politeness is fundamental to executing paid campaigns capable of delivering results.


A large budget is only as effective as the ad copy that drives traffic. Our Japan SEM team works tirelessly to provide the best CTR across all campaigns.

Digital Marketing across Asia

Each market in Asia comes with unique search engines, language challenges, and user habits. Navigating these environments requires local and digital expertise for strategies that convert.  


China has 828 million internet users captive on a unique array of exclusively Chinese search engines and social media. 


Japan’s familiar platforms grant brands unparalleled access to its 119 million internet users and USD $82 billion e-commerce market.


With a GDP of USD $1.7 trillion in 2019, Korea represents an attractive yet relatively untapped digital market for global brands.


APAC offers huge growth potential. The challenge lies in localizing digital strategies across vastly diverse regional markets.

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