SEM in China


We know what it takes to excel in China’s competitive paid search arena

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The China SEM Landscape

Paid search in China is forever in a state of flux. Google has long been forgotten, and local players are constantly jockeying for consumer loyalty, market share, and seeing who can cut the most partnership deals.

While Baidu still dominates the search engine market, the re-branding and re-emergence of 360 Search has impacted the market, necessitating smarter paid search strategies to be successful.

We can support your China paid strategy in:

Native Team Based in China

Allocating Budget to the Correct Platforms

Extensive Keyword Research

Creating Ad Copy

Active Bid Management

Analysis & Reporting in English

Our China SEM Clients

Different Platforms

For clients more used to Google-dominated markets, China can be a bit of a steep learning curve. Here, Baidu dominates the search market, but new platforms are constantly coming and going, striving to win market share.

We offer paid search support primarily across Baidu and 360 Search.

Requiring a Localized Strategy


We provide paid services across Baidu, Sogou, and 360 Search, allowing you to reach your target demographic on the best channel possible.


We work tirelessly to ensure that your budget works hard for you not only by placing it on the correct platforms, but also through active bid management.

Ad Copy

A large budget is only as effective as the ad copy that drives traffic. Our China SEM team works tirelessly to provide the best CTR across all campaigns.

Recent China SEM Articles

Other Services For China

Are you interested in more than just SEM for China? Find out more about our digital services in China

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