The China SEM Landscape

Paid search in China, often referred to as SEM or pay-per-click (PPC), is forever in a state of flux. Google has long been forgotten, and local players are constantly jockeying for consumer loyalty, market share, and seeing who can cut the most partnership deals.

We know what it takes to excel in China’s competitive paid search arena.

While Baidu still dominates the search engine market, the re-branding and re-emergence of 360 Search has impacted the market, necessitating smarter paid search strategies to be successful.

Our SEM agency team can support your China paid strategy in:

  • Native team based in China
  • Strategic budget allocation across diverse platforms
  • Extensive keyword research
  • Ad copywriting
  • Active bid management
  • Analysis and reporting in English

Building your Best Strategy for SEM in China


For clients used to Google-dominated markets, China can be a steep learning curve. Here, Baidu dominates the search market and PPC landscape, but new platforms are constantly coming and going, striving to win market share.


We provide paid services across Baidu, Sogou, and 360 Search, allowing you to reach your target demographic on the best channel possible.


We work tirelessly to ensure that your budget works hard for you not only by placing it on the correct platforms but also through active bid management.


A large budget is only as effective as the ad copy that drives traffic. Our China SEM team works tirelessly to provide the best CTR across all campaigns.

Digital Marketing across Asia

Each market in Asia comes with unique search engines, language challenges, and user habits. Navigating these environments requires local and digital expertise for strategies that convert.  


China has 828 million internet users captive on a unique array of exclusively Chinese search engines and social media. 


Japan’s familiar platforms grant brands unparalleled access to its 119 million internet users and USD $82 billion e-commerce market.


With a GDP of USD $1.7 trillion in 2019, Korea represents an attractive yet relatively untapped digital market for global brands.


APAC offers huge growth potential. The challenge lies in localizing digital strategies across vastly diverse regional markets.

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