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SEM

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Rules for Advertising in China
By Fire Huo
China Market China SEM SEM
Rules for Advertising in China
Learn some of the rules that your advertisements must follow in China.
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Baidu PPC - 5 Ad Account Activation States
By Fire Huo
China Market China SEM SEM
Baidu PPC: 5 Ad Account States
Learn 5 account states you may face when activating your Baidu PPC account.
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Quality Clicks for Baidu Ads
By Fire Huo
China Market China SEM SEM
Minimizing Invalid Ad Clicks to Maximize Baidu Ad Budgets
Learn how Baidu identifies and minimizes invalid ad clicks to maximize your ad budgets.
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Baidu Brand Zone - Generic Keywords
By Fire Huo
China Market China SEM SEM
Baidu Brand Zone: Generic Keywords
Brands can now advertise on Baidu's Brand Zone with brand, product, brand + product, and generic keywords.
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Baidu PPC FAQ
By Fire Huo
China Market China SEM SEM
Can I use different domains in my Baidu PPC account?
Look at the 3 scenarios in which you can use a different domain for your Baidu PPC account.
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New Baidu Ad Match Types
By Fire Huo
China Market China SEM SEM
Baidu launches new keyword match types for PPC
Learn more about Baidu's new ad-keyword match types.
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Baidu MCC
By Fire Huo
China Market China SEM SEM
Baidu PPC: Manage multiple accounts
Learn more about Baidu MCC here.
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Baidu Mobile Banners - Open-Screen Ads
By Fire Huo
China Display China Market China SEM Display SEM
An Intro to Audience Targeting with Baidu Mobile PPC: Open-screen ads
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Audience targetting on Baidu PPC
By Fire Huo
China Market China SEM SEM
An Introduction to Audience Targeting on Baidu PPC
Discover how to target your audience on Baidu PPC.
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Baidu Juping
By Fire Huo
China Market China SEM SEM
Baidu Offline Ads: Baidu Juping
Discover how to advertise offline in China with Baidu Juping.
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New Search Engine in China - Toutiao Search
By Fire Huo
China Market China SEM SEM
New Search Engine in China: Toutiao Search
Discover the features of Toutiao Search, China's new mobile search engine.
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Baidu Ads Account
By Fire Huo
China Market China SEM SEM
Which is better for your business—an international Baidu ads account or a domestic one?
Discover the pros and cons of an international Baidu ads account and a domestic Baidu ads account.
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