Learn some of the rules that your advertisements must follow in China.
Learn 5 account states you may face when activating your Baidu PPC account.
Learn how Baidu identifies and minimizes invalid ad clicks to maximize your ad budgets.
Brands can now advertise on Baidu's Brand Zone with brand, product, brand + product, and generic keywords.
Look at the 3 scenarios in which you can use a different domain for your Baidu PPC account.
Discover how to target your audience on Baidu PPC.
Discover the features of Toutiao Search, China's new mobile search engine.
Discover the pros and cons of an international Baidu ads account and a domestic Baidu ads account.