SEM

Learn some of the rules that your advertisements must follow in China.

Learn 5 account states you may face when activating your Baidu PPC account.

Learn how Baidu identifies and minimizes invalid ad clicks to maximize your ad budgets.

Brands can now advertise on Baidu's Brand Zone with brand, product, brand + product, and generic keywords.

Look at the 3 scenarios in which you can use a different domain for your Baidu PPC account.

Learn more about Baidu's new ad-keyword match types.

Learn more about Baidu MCC here.

Discover how to target your audience on Baidu PPC.

Discover how to advertise offline in China with Baidu Juping.

Discover the features of Toutiao Search, China's new mobile search engine.