Learn how Baidu identifies and minimizes invalid ad clicks to maximize your ad budgets.
Brands can now advertise on Baidu's Brand Zone with brand, product, brand + product, and generic keywords.
Look at the 3 scenarios in which you can use a different domain for your Baidu PPC account.
Discover how to target your audience on Baidu PPC.
Discover the pros and cons of an international Baidu ads account and a domestic Baidu ads account.
Discover the best paid search medium for your digital marketing efforts in Korea: Naver Ads vs Google Ads.
Learn how Baidu ensures the authenticity and trustworthiness of the search results it provides.
Learn 8 tips on how to reduce the cost-per-click of your pay-per-click search marketing on Baidu.