How to Advertise on Chuanshanjia
As a Bytedance-owned business ad network, Chuanshanjia—known internationally as Pangle—enables advertisers of all sizes to run in-app ads on any of its 100,000+ premium partner apps, one of them being Douyin (i.e., the Chinese version of Tiktok).
Chuanshanjia’s 105,000+ active advertisers span varying industries, from education to gaming to e-commerce. But behind its popularity is its powerful recommendation algorithm, which opens the door to more engagement opportunities for advertisers with their target audiences on these partner apps. And with the right lead-converting messaging, advertisers can, in turn, generate higher ad revenue.
In this article, let’s explore how you should advertise on Chuanshanjia to achieve your marketing goals in China and reach its highly engaged audience.
But before we delve in, here are a few quick facts about Chuanshanjia:
- 800+ million daily active users (DAU)
- 62+ billion daily requests
- 100,000+ premium partner apps
How to Advertise on Chuanshanjia: Launch Screen, In-Feed, & Reward Ads
Chuanshanjia Launch Screen Ads
Occupying all of the screen real-estate, Chuanshanjia’s launch screen ads appear when users first open a partner app.
Available in both image and video formats, they offer maximum exposure at the get-go and even allow advertisers to affix direct links without much (if any) reduction in app load speed for users.
Chuanshanjia launch screen ads: Image ad (left) and video ad (right)
Chuanshanjia In-feed Ads
Through its algorithm technology, Chuanshanjia’s feed ads—in its rich native formats—integrate seamlessly into a user’s recommended content and search results on partner apps. They are also generally easier to accept as users can naturally interact with your ads without disrupting their experience.
The resulting traffic that comes through tends to be high-quality since it would comprise users most likely interested in your ads.
Chuanshanjia’s in-feed ads: Image ad (left) and video ad (right)
Chuanshanjia Reward Ads
Chuanshanjia’s reward ads provide an opportunity for users to watch a video ad or interact with a playable full-screen ad in exchange for a reward within a third-party app associated with that ad. This type of ad is characterized by a highly engaging ad audience for the advertiser.
Example of a reward ad with video + user interactions
Using this overview as your guide, you can now begin leveraging Chuanshanjia’s various ad formats to target China’s mobile users of all ages and at different stages of their user journey.