SEM-share

Search Engine Market Share Update

Qihoo 360 and Sogou are currently the only winners in the China search engine war, while Baidu’s share continues to decline. An interesting similarity between the two companies is that they both own alternative channels to drive their search user base. Qihoo 360 relies on its web browser software (26.88%, #2 market coverage) and portal…

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Qihoo360-Paid-Search

Qihoo 360 Search Quietly Launches Paid Search Platform

Qihoo 360 has accelerated its commercialization with paid search platform “DianQing” (360点晴营销平台). Qihoo had been collaborating with Google’s technology since late 2012, while simultaneously developing its own platform, when the company had been working closely with selected advertisers. In March, internal source revealed that the company already has SEM agencies coverage in eight provinces, including…

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