The China Digital Landscape
A prime market for many regional and global brands, China represents a challenging ecosystem to navigate with local search engine players, including Baidu, 360 Search, and Sogou, requiring smarter search advertising strategies.
Paid social opportunities on WeChat and Weibo allow brands to connect with an ever-growing population of potential brand advocates, while programmatic and media buying has steadily revolutionized how brands re-target users across the web.
We have been helping global brands succeed in China for over 8 years, using our Shanghai- and Guangzhou-based teams to plan and execute campaigns on Weibo, WeChat, Baidu, and 360 Search. We understand the needs of companies marketing in China, and our local team makes sure we deliver to a level that meets and exceeds your expectations.
We can support your China-focused marketing strategy:
Account Set-Up on Chinese Search Engines
SEM Strategy & Management
Weibo Account Management
Paid Social Media
Programmatic & Media Buy Support
Analysis & Reporting in English
Our China Digital Clients
SEO in China
Gain organic traction and build your brand awareness over time by delivering website performance and content that potential customers love.
SEM in China
Use paid advertising to get in front of your target market as they search for related terms, leveraging bid management to secure greater conversions at a lower cost.
Social in China
With WeChat and Weibo capturing upwards of 400,000,000 users, paid and organic social is a great avenue for connecting with your audience where they spend the majority of their time.
Display in China
Programmatic and media buying has taken root in China’s digital landscape. Find out how you can leverage it for your marketing campaigns.