We design growth when markets don’t play by the same rules.
The Egg is the multi-market growth agency for brands who can’t run one performance playbook everywhere.
Independent since 1998, we combine local practitioners across 6 Asia-Pacific offices with a coordination layer that keeps every market’s strategy tied to one story, instead of forcing one global template onto markets that don’t behave the same.
Global growth isn’t straightforward; every market has unique search platforms, behaviors, and cultures.
We deliver SEO, GEO, paid search, paid social, and programmatic solutions tailored to the markets that matter to you. No black boxes, no lost-in-translation briefs, just teams who know how their market actually works and a framework that ties it all together.
Our Story
From a dot-com side project to Asia’s multi-market growth agency
The Egg started in December 1998, when Richard Mabey and then business partner Jean-Noel Garou set out to build an online property listing company. A few pivots later, The Egg found its focus: digital marketing built for how Asia’s markets work, not how a global template assumes they work.
1998 |
The Egg hatches in Hong Kong
2007 |
Guangzhou office opens as our China HQ
2010 |
Shanghai office opens, extending our China coverage beyond Guangzhou into one of the world’s most competitive digital markets.
2012 |
Dragon Metrics launches, built initially for SEO in China, Korea and Japan, later expanding to a global tool
2016 |
Singapore and Tokyo offices open, extending native coverage across Southeast and North Asia
2018 |
UpStory launches — our proprietary intelligence layer for cross-market performance
2020 |
Korea company established, moving from remote specialist support out of Hong Kong to boots-on-the-ground presence in one of Asia’s most distinct markets.
2022 |
Hyderabad office opens as our data and analytics hub, putting data at the centre of every client’s strategy, from multi-channel reporting to AI-driven optimization.
2025 |
Dragon Metrics acquired by Semify, closing a 13-year run that took the platform from an Asia-built SEO tool to a global suite, earning 7-figure ARR and Best SEO Software Suite at both the 2025 APAC and European Search Awards.
2026 |
The Egg joins Worldwide Partners, extending that same local-depth model into 50+ markets worldwide
Our Story
From a dot-com side project to Asia’s multi-market growth agency
The Egg started in December 1998, when Richard Mabey and then business partner Jean-Noel Garou set out to build an online property listing company. A few pivots later, The Egg found its focus: digital marketing built for how Asia’s markets work, not how a global template assumes they work.
1998 |
The Egg hatches in Hong Kong
2007 |
Guangzhou office opens as our China HQ
2010 |
Shanghai office opens, extending our China coverage beyond Guangzhou into one of the world’s most competitive digital markets.
2012 |
Dragon Metrics launches, built initially for SEO in China, Korea and Japan, later expanding to a global tool
2016 |
Singapore and Tokyo offices open, extending native coverage across Southeast and North Asia
2018 |
UpStory launches — our proprietary intelligence layer for cross-market performance
2020 |
Korea company established, moving from remote specialist support out of Hong Kong to boots-on-the-ground presence in one of Asia’s most distinct markets.
2022 |
Hyderabad office opens as our data and analytics hub, putting data at the centre of every client’s strategy, from multi-channel reporting to AI-driven optimization.
2025 |
Dragon Metrics acquired by Semify, closing a 13-year run that took the platform from an Asia-built SEO tool to a global suite, earning 7-figure ARR and Best SEO Software Suite at both the 2025 APAC and European Search Awards.
2026 |
The Egg joins Worldwide Partners, extending that same local-depth model into 50+ markets worldwide
Global network
Part of Worldwide Partners, Inc
The Egg is a member of Worldwide Partners, Inc. (WPI), a global network of more than 90 independent agencies in over 50 countries, with experience across more than 90 industry verticals. Through this partnership, our clients can access trusted, on-the-ground expertise in markets around the world, combining local insight with the flexibility and capabilities needed to fuel brand growth.
Vision & Values
We drive value through an open, communicative culture where good humans do great work.
Everything we do runs through five principles:
Openness
Transparent communication that invites daring ideas, genuine sharing, and mutual support to help each other succeed.
Communication
Clear, consistent dialogue that connects teams across borders and disciplines.
INTEGRITY
Operating with honesty and ethical standards.
EXCELLENCE
Delivering high-quality, innovative results.
driving Value
Making smart, disciplined decisions that maximize impact and deliver measurable value for our clients and organization.
Global network
Part of Worldwide Partners, Inc
The Egg is a member of Worldwide Partners, Inc. (WPI), a global network of more than 90 independent agencies in over 50 countries, with experience across more than 90 industry verticals. Through this partnership, our clients can access trusted, on-the-ground expertise in markets around the world, combining local insight with the flexibility and capabilities needed to fuel brand growth.
Vision & Values
We drive value through an open, communicative culture where good humans do great work.
Everything we do runs through five principles:
Openness
Transparent communication that invites daring ideas, genuine sharing, and mutual support to help each other succeed.
Communication
Clear, consistent dialogue that connects teams across borders and disciplines.
INTEGRITY
Operating with honesty and ethical standards.
EXCELLENCE
Delivering high-quality, innovative results.
driving Value
Making smart, disciplined decisions that maximize impact and deliver measurable value for our clients and organization.
Trusted by world-renowned brands
