What is SEM?
Search engine marketing (SEM), commonly referred to as pay-per-click (PPC), encompasses a myriad of paid advertisement channels. Typically, this involves bidding for specific keywords, both branded and non-branded, with the intention of delivering the most conversions for a given budget.
However, that power becomes greatly compromised when PPC campaigns are executed poorly–delivering high expenditure but negligible results.
The Egg’s SEM agency team has extensive experience assisting clients in executing highly profitable paid campaigns globally as well as across the Asia-Pacific region:
Large-Scale and Granular Account Set-Up Across Platforms
Effective Bid Management
Attention to Detail
In-Depth Performance Analysis
Our SEM Clients
Our SEM Services
Our approach to SEM encompasses all areas of the process, from account set-ups across various platforms, keyword selection, and ad copywriting to launching your ad, managing bid adjustments across time zones, and providing in-depth performance reports.
We have extensive experience in account set-up across various markets, platforms, and languages.
Keyword selection is essential in securing the optimum ROI for your campaign budget.
Our team comprises many languages, allowing you to leverage both our market-level experience and copywriting capacity.
Once the keyword selection and ad copywriting has been finalized, The Egg supports you in all aspects of launching your campaign, including campaign tagging for effective analysis further down the road.
Our SEM management doesn’t stop at the ads launch, but includes ongoing monitoring and adjustment of budgets, bids, and negative keyword lists, ensuring that every marketing dollar invested is being made to work hard for you.
Analysis & Reporting
The cornerstone of our approach is constant open communication on the campaign’s progress and performance. In addition to ongoing communication, our team provides you with monthly reporting and action plans, so you are never left in the dark on how your budget is being used.
We have extensive experience across a whole host of search engine platforms. With that said, we consider ourselves strongest across:
- Google AdWords
- Yahoo! Japan
- Chinese (Simplified & Traditional)
Recent SEM Articles
Search engine marketing in South Korea – the country with the fastest internet…
WeChat Expands Advertising Capabilities and Inventory This year, WeChat expanded the platform’s advertising capabilities and…