Learn how Baidu identifies and minimizes invalid ad clicks to maximize your ad budgets.
Brands can now advertise on Baidu's Brand Zone with brand, product, brand + product, and generic keywords.
Look at the 3 scenarios in which you can use a different domain for your Baidu PPC account.
Learn more about Baidu's new ad-keyword match types.
Learn more about Baidu MCC here.
Discover how to target your audience on Baidu PPC.
Discover how to advertise offline in China with Baidu Juping.
Discover the pros and cons of an international Baidu ads account and a domestic Baidu ads account.
Learn how Baidu ensures the authenticity and trustworthiness of the search results it provides.
Learn 8 tips on how to reduce the cost-per-click of your pay-per-click search marketing on Baidu.
Here, we look at the importance of using short-tail and long-tail keywords in your Baidu PPC strategy.