The Japanese SEM Landscape
Japan is a fascinating paid search market with options for campaigns on both Google and Yahoo. Unlike other Asian markets, these platforms have successfully embedded themselves within the Japanese search market. Given this familiarity, the digital marketing challenge then comes from managing the nuances of the Japanese language.
Keyword selection can be challenging due to Japan’s usage of 3 distinct scripts. We undertake a keyword research process that interprets this nuance and helps you target the right keywords to maximize your budget allocation.
We support your Japanese paid strategy with:
Native Japanese SEM Specialists
Executing Keyword Research
Account Set-Up on Yahoo! Japan
Creating Nuanced Ad Copy
Active Bid Management
Analysis & Reporting in English
Our SEM Clients for Japan
Where China and Korea bring new major players in the search market, Japan offers some familiar faces. Google and Yahoo! Japan lead the way as paid search platforms in the country.
Our Japanese SEM team has the market-level expertise you require to maximize your ROI and reach the most appropriate audience base.
Understanding the 3 Japanese scripts and Japan’s general trend towards politeness is fundamental to executing paid campaigns capable of delivering results.
A large budget is only as effective as the ad copy that drives traffic. Our Japan SEM team works tirelessly to provide the best CTR across all campaigns.
Recent Japan SEM Articles
Similar to its US counterpart, Google AdWords Japan now offers its clients the latest updates…
Google Japan has implemented some design changes this month, following in the footsteps of…
Other Services For Japan
Are you interested in more than just SEM for Japan? Find out more about our digital services in Japan