Various sites quote different (some very contrasting) search engine market share figures and the South Korean market is no exception. In this article, we reveal why you should be more careful and selective whenever you encounter search engine market share data for Korea. We take you through the different sources of this data and,…Details
This article covers the top ten searches for 2015 on Korea’s three main search engines – Naver, Daum, and Google – as well as a comparison with the most searched keywords from 2014. The similarities and differences in the searches across the search engines and between the two years provide an interesting insight into the…Details
The latest data on traffic and revenue of the main search engines in Korea According to DMC Media’s report released February 3, Naver gained 0.4% overall traffic in 2013. The other two biggest search engines, Daum and Nate lost 2.4% and 21.5% respectively. Numbers for Sales revenue for 2013 look somewhat different. The two biggest…Details
Korea’s second biggest Internet platform Daum has officially announced the end of its microblogging platform Yozm. Daum founded the social network service in February 2010, initially hoping to attract users with social gaming functions. However, it proved to be an uphill battle with the presence of strong local and international competitors The main competitors were…Details
The organic search engine market in Korea is currently dominated heavily by Naver. The search portal giant has enjoyed 70% of the SEM market share since 2011, and in 2012 recorded the highest PPC revenue in history. Not complacent to bite the dust, competitors Daum and Microsoft had already started a search alliance in the…Details
Could a Google / Daum Partnership End Google’s Korea Woes? It’s hardly a stretch to say 2011 has been rough for Google in Korea, but its troubles began well before this year. With such a miniscule share of the Korean search market (2%), it seems as if Google has yet to put its best effort…Details
Services on Korean search engines constantly move forward as user trends change. As a consequence Korean SEO is also constantly evolving. One of the most noticeable trends in the internet market in Korea is the increasing use of social networking services and the number of their users. In order to adapt quickly to these new…Details
Despite its rather small size and population, South Korea is one of the most wired countries in the world and has a very big internet user population. Unlike many of the countries with big internet markets, the main Korean search engines are local platforms, Naver and Daum. Naver and Daum take up more than 90 percent share in the Korean search engine market. The world’s biggest and most renowned search engine, Google, only takes up about 2 percent of the market share.