Our China Social Clients
With Western social platforms banned in China, Weibo and WeChat dominate the Chinese social market, connecting users in ways perhaps similar to Western social platforms, but with unique marketing opportunities.
WeChat is similar in nature to WhatsApp. It offers instant messaging among friends, but also uniquely brands can connect with customers, although this requires brands to develop deeper relationships with brand advocates.
Weibo acts as perhaps a more traditional social platform, more similar to a Twitter. Advertising opportunities here are more generally targeted.
Requiring a Localized Strategy
China is a huge market with a great deal of regional diversity. The Egg holds a deep understanding not only of Chinese social platform habits but also how brands can leverage spend to elicit the greatest impact.
China is also a market where language plays a key role in allowing global and regional brands to connect with Chinese users. Not only can we help you better connect with consumers, but we can also assist you in creating accounts on non-English social platforms.
With digital marketing specialists based in China, The Egg understands Chinese consumer behavior. This includes an understanding of the key opinion leaders (KOLs) for a multitude of business sectors, helping to ensure that your marketing dollars are going into the right channels to build your brand.
Recent China Social Articles
Other Services For China
Are you interested in more than just Social for China? Find out more about our digital services in China