Korean SEO and Search Marketing 101

Despite its rather small size and population, South Korea is one of the most wired countries in the world and has a very big internet user population. Unlike many of the countries with big internet markets, the main Korean search engines are local platforms, Naver and Daum. Naver and Daum take up more than 90 percent share in the Korean search engine market.  The world’s biggest and most renowned search engine, Google, only takes up about 2 percent of the market share.