SES-2012

SES Hong Kong 2012: Keyword Research Tools

SearchBlog.Asia’s Richard Mabey spoke at SES Hong Kong today on the topic of keyword research. In the presentation, Richard shared a number of tools useful when doing keyword research, especially for tricky markets like China. As promised, we’ve included links to all tools referenced: Baidu Competitor Discovery Quick and easy homemade tool, created by staff of…

Details

Meilishuo

Meilishuo.com – a popular social shopping website

Meilishuo.com is a very popular fashion e-commerce site in China. With significantly increasing numbers of users, comments about Meilishuo.com are also growing rapidly on various industry websites. Some commentaries have said meilishuo.com and mogujie.com have created a precedent for community-based e-commerce in China. So, what does meilishuo.com look like? Introduction Meilishuo.com was founded in November…

Details

rich-media-ads

Rich Media Ads VS PPC

In the early stage of the Internet, most advertisements were Banner ads shown as words and flat pictures on the network. They passed direct stimulation to the audience. The information transmission of text image ads is simple and straightforward. The required network traffic is small and it’s loved by advertisers. PPC also belongs to this…

Details

ppc-japan

Japanese SEM – PPC in Japan

Internationally, Google adwords dominates the PPC space while in Japan Yahoo! Japan Listing Ads dominate. As mentioneded in my previous post regarding the Google and Yahoo partnership, this had an impact on organic search; however this isn’t the case for PPC in Japan. Even with Google’s integration, Yahoo Japan still runs its own paid environment…

Details