Biadu is the biggest search engine in China, is available only in Chinese language, and offers a wide range of free metrics for websites through Baidu Webmaster Tools.
If you are doing SEO in China, Baidu Webmaster Tools is a critical platform to master. This article provides English instructions for setting up Baidu Webmaster Tools to help you tap into huge traffic potential.
Introduction to Baidu Webmaster Tools
Baidu Webmaster Tools provides four functions: data submission, search display, data monitoring, and optimization maintenance.
There are three parts to set up Baidu Webmaster Tools: register account, verify website, and add account administrator.
Register Account
Baidu Webmaster Tools does not support email registration. You can only register with a mobile phone number.
Get started at the relevant links below:
Below are the registration requirements:
Mobile Phone Number Rules
- Support Mainland China and overseas mobile phone number. For example: Mainland China mobile phone number 15800000000
User Name Rules
- Can’t be changed after setting
- Supports names in Chinese and English
- Up to 14 English letters or 7 Chinese characters in length
SMS Verification Code Rules
- You will receive one message about the verification code from mobile. For Example: 209963
Password Rules
- 6-14 characters in length
- Supports numbers, uppercase letters, lowercase letters and punctuation
- Spaces are not allowed
Step 1: Enter the mobile phone number
Don’t forget: you can use a Mainland China or overseas mobile phone number to set up the account.
Step 2: Enter the user name
Don’t forget the user name rules:
- Can’t be changed after setting
- Supports names in Chinese and English
- Up to 14 English letters or 7 Chinese characters in length
Step 3: Enter the password
Don’t forget the password rules:
- 6-14 characters in length
- Supports numbers, uppercase letters, lowercase letters, and punctuation
- Spaces are not allowed
Step 4: Get the SMS verification code. Then enter the verification code, and click Register
You will receive one message with the SMS verification code on your mobile device. Enter the verification code, and accept Baidu’s privacy policy. Then, click Register.
After you click Register, a registration success text box will be displayed.
After you register your Baidu account, you can verify your site through Baidu Webmaster Tools in 5 steps.
Verify Website
Go here to start the site verification process.
Step 1: Add the site
Step 2: Enter the site URL
Enter the site URL and click Next Step.
Step 3: Set site properties
Choose the site category, and fill in the site contact info.
Step 4: Verify website
There are three ways to verify the website. We recommend using the 1st or 2nd method.
4.1 File Verification
Download the verification file, and place this file in the web root directory.
4.2 HTML Tag Verification
Add the code to your site’s home page HTML code between the <head> tag and the </ head> tag.
4.3 CNAME Verification
Use MBkEVoKinX.example CNAME parsing for ziyuan.baidu.com.
Step 5: Finish verification
To finish verifying your website, click Finish Verification.
If there are any errors about the verification, it will prompt you to fix them.
Add Account Administrator
Step 1: Login to Baidu Webmaster Tools
Step 2: Enter the user management page
https://ziyuan.baidu.com/user/index?site=http://www.theegg.com/
Step 3: Add new user
Step 4: Fill in the email address, choose the first option (senior manager), and press add user
After you set up Baidu Webmaster Tools using the above steps, you can begin to use this tool as a site manager.
