Unlike many other markets where one company dominates the entire search engine industry, Google and Yahoo! are both popular among Japanese internet users. The core difference between the two search engine companies lies in their individual goals around creating a positive user experience.
Key takeaways from the Yahoo! Japan Search Awards 2018 to help you understand a little bit more about Japanese search trends.
Learn about some of the internal and external Yahoo! SERP features to help you understand the characteristics of Yahoo! Japan and target Japanese users.
Optimize your SEM landing page for Japan by following some of our best practices, and improve your overall performance on Google and Yahoo! ads.
The LINE Ads Platform may be the most effective tool to increase brand recognition in Japan. This beginner's guide uncovers the most popular SNS in Japan!
If you’re looking to do paid search advertisement in Japan, Google AdWords, and Yahoo! Promotional Ads may be effective channels to drive traffic to your website. Since Google and Yahoo! Japan have approximately 10 billion pageviews combined (according to 2012 finding), there are plenty of opportunities for all types of products and services that you provide.