Asia Centric - Korea

With the 11th most internet users in the world, Korea represents an undoubtedly attractive market for online marketing in Asia. Korean search engine optimization (Korean SEO) can help you get ahead.

While the Korean internet environment is flourishing and relatively mature, search culture and user patters in Korea are drastically different from other markets.

A different set of players

Greatly preferring domestic providers, the Korean market is dominated by local search platforms. Korean web portal, Naver is far and away the clear leader with an 81% market share, with Daum trailing behind at a distant 12% share. Meanwhile, the global leader in search, Google, represents a paltry 2% of the Korean search market.

A different set of rules

Differing from the major global search engine players, Korean search providers operate much more like a portal or a directory than a true search engine. Search engine results pages are impossibly long, vertically-scrolling pages, comprised almost entirely by paid search ads and the search engines’ own product offerings, with natural search results being relegated to a small, unassuming section 9/10ths of the way down the page. Clearly, traditional SEO methods will not be effective here.

A different approach

With natural search results occupying such a minor position in Naver and Daum, new and creative approaches must be used in order to be effective in Korean search engine optimization.

The Egg has the language capabilities, cultural knowledge, and local market expertise needed to ensure your web properties receive the search engine visibility you’re looking for. Throughout our experience helping clients in the Korean market, we’ve developed an innovative and successful approach that gets your website found and drives more targeted traffic to your website through SEO.

Want to learn more about how to break into the Korean search market? Contact the experts at The Egg at (+852) 3420-0460 for a free consultation.