Baidu Offline Ads: Baidu Juping

By Fire Huo China Market China SEM SEM September 13, 2019

Baidu is the leading search engine in China.

And it has myriad digital services and products: Baidu Maps, Baidu Cloud, Baidu Baike (Chinese Encyclopedia), and more.

Now, Baidu has also launched into the offline advertising world.

Meet Baidu Juping (百度聚屏), Baidu’s new advertising platform that focuses on offline digital ads, such as elevator ads, public transportation ads, smart TV ads, cinema screen ads, and more.

As a part of Baidu’s media alliance, Baidu Juping leverages big data and AI to access the target audiences that online ads can’t reach. Baidu Juping also helps advertisers increase ad coverage and bring revenue from offline.

The Advantages of Baidu Juping

Baidu Juping: Full Coverage

Home
Work
Campus
Metro
Cinema
Public spaces

Baidu Juping: Precise Target

Province/city
Time
Audience
Business district
Scene
Screen

Baidu Juping: Visualized Monitoring

Programmatic advertising
Visualized data

Baidu Juping: Flexible Advertising

Flexible media
Flexible budget
Flexible timing
Self-advertising

Baidu Juping ads are available in 31 provinces and cities in Mainland China, with 300,000+ screens and 400,000,000+ daily traffic, covering essentially all media.

ciname

Cinemas

LED Screen丨Ticket Machine丨Hallway Screen

Buildings

Elevator Screen 丨Hallway Screen

Public Spaces

Community Screen I Entrance Screen I Supermarket Screen

Transportation Spaces

Airport Screen I Taxi Screen I Train Station Screen

Home

Smart TV Screen I Other Smart Electric Appliance Scenes

With this added coverage, Baidu achieves a multi-faceted approach to optimize online and offline touch-points.

Moving forward, integrating your online and offline ads in one platform will make your strategy more powerful and allow you to leverage the opportunities of Baidu’s big data and AI.