Baidu is the leading search engine in China.
And it has myriad digital services and products: Baidu Maps, Baidu Cloud, Baidu Baike (Chinese Encyclopedia), and more.
Now, Baidu has also launched into the offline advertising world.
Meet Baidu Juping (百度聚屏), Baidu’s new advertising platform that focuses on offline digital ads, such as elevator ads, public transportation ads, smart TV ads, cinema screen ads, and more.
As a part of Baidu’s media alliance, Baidu Juping leverages big data and AI to access the target audiences that online ads can’t reach. Baidu Juping also helps advertisers increase ad coverage and bring revenue from offline.
The Advantages of Baidu Juping
Baidu Juping: Full Coverage
- Public spaces
Baidu Juping: Precise Target
- Business district
Baidu Juping: Visualized Monitoring
- Programmatic advertising
- Visualized data
Baidu Juping: Flexible Advertising
- Flexible media
- Flexible budget
- Flexible timing
Baidu Juping ads are available in 31 provinces and cities in Mainland China, with 300,000+ screens and 400,000,000+ daily traffic, covering essentially all media.
LED Screen丨Ticket Machine丨Hallway Screen
Elevator Screen 丨Hallway Screen
Community Screen I Entrance Screen I Supermarket Screen
Airport Screen I Taxi Screen I Train Station Screen
Smart TV Screen I Other Smart Electric Appliance Scenes
With this added coverage, Baidu achieves a multi-faceted approach to optimize online and offline touch-points.
Moving forward, integrating your online and offline ads in one platform will make your strategy more powerful and allow you to leverage the opportunities of Baidu’s big data and AI.