Industry Expertise

 

While SEO can cover a myriad of different industries and categories, there are a few industries we are not ashamed to say we particularly enjoy working within

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Primary Industries

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Travel
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b2b
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E-commerce
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Publishing

Travel

To categorize the travel industry as a moving target would be an understatement, and this is where The Egg can help.

From on-the-ground business competition shifting in the wake of disruptive technology, to online shifts in user behaviour and search result placement – the travel industry is competitive and hyper-localized.

We enjoy this challenge. Across hotels, OTAs, airlines, and vacation rentals, The Egg has experience in providing digital strategies capable of pushing travel brands into prominence, and users towards conversion.

B2B

The Egg has a long history in executing B2B Search Marketing in Asia. like B2B companies, we love data, and nothing gets us more excited than getting all the data points lined up so that we can squeeze the last drop out of every campaign.

The long order cycle and lead nurturing process make B2B quite unique and a stark contrast to the other areas we operate in. Nevertheless, our experiences have enabled us to master the nuances of B2B content marketing and SEO, forming a natural fit for the whole strategy.

Whether the campaigns have been in natural or paid search, the Egg has spent a great deal of time helping companies connect the dots. Sometimes through integration of CRM systems like Salesforce.com, other times from upgrading lead nurturing capability through a Marketo or Pardot.

Ecommerce

The Egg has been fortunate enough to work with a number of great Ecommerce platforms. From single market retailers, to global behemoths, we have supported our clients in reaching their market potentials.

Data drives ecommerce sites, and we have always been keen to assist our Ecommerce clients in creating the best analytics set-ups possible to ensure that every decision made is supported by, and judged upon, cold hard numbers.

With our expertise in the field, we understand the challenges faced by each brand. We can help your company refine its e-commerce solutions and multi-channel approaches to appeal to your target customers in the most effective manner.

Publishing

The publishing industry has undergone massive changes over the last 20 years. From technical advancements to competing content platforms, and huge shifts in user behaviour; publishers need to be increasingly omnichannel and user focused.

Over the years our support for publishers has evolved from purely SEO and SEM through to a more holistic digital strategy. Integrating elements from technical, social, HTML markup, and app-based optimization.

We are fortunate enough to have worked with some of Asia’s biggest Chinese and English language publishers. Between fashion, recruitment, lifestyle, and hard news, we can help define the strategies necessary to grow your audience, maximize advertising potential, and drive subscriptions.

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