The first step in developing and creating an effective SEO strategy is understanding the challenges and potential opportunities faced by your web properties.
We use a wide array of tools when we perform our SEO audits, thereby enabling us to compare your web properties’ performance in a number of key indicators with the online performance of your major competitors. This will allow us to further hone in on any additional areas of opportunity.
As countless global brands have discovered, strategic plans thought up in London, New York, Paris or Frankfurt look just great! Until they arrive in Asia, that is.
“Content Marketing”, “Brand Journalism” or “Digital PR” – whatever label you choose, it really comes down to a singular concept – is a company able to effectively articulate its story and attract and engage the customer?
The Egg has been building content marketing campaigns since about 2010 as part of our standard White Hat SEO implementations. Get in touch and find out more about how we can give your brand story the reach it deserves.
Looking before you leap is good advice when growing up but even more so when it comes to investing advertising dollars into very different business environments.
Research can take many forms but a typical engagement would be in one of the following areas:
– Competitor Analysis across organic search
– Market analysis by sector
– E-commerce research with the goal of understanding the most suitable channels for the product or service
– Strategic Planning