baidu-supports-https

Baidu Supports HTTPS websites

For a long time now Google had been advocating for HTTPS and encouraging website owners to adopt the secure protocol. It even went as far as making HTTPS a ranking signal, hoping that the SEO world will help push HTTPS to popularity by rewarding secure websites.   In this regard, China had been lagging behind…

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wechat-ad-testing

WeChat Ad Testing

WeChat expanded the platform’s advertising capabilities and inventory this year. In January, it started testing sponsored content in users’ Moments timeline with big brands like Coca-Cola and BMW. The sponsored content appears integrated into the timeline just like any other post, similar to what advertisers would expect on Facebook.     In early April, the…

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