Baidu Supports HTTPS websites

For a long time now Google had been advocating for HTTPS and encouraging website owners to adopt the secure protocol. It even went as far as making HTTPS a ranking signal, hoping that the SEO world will help push HTTPS to popularity by rewarding secure websites.   In this regard, China had been lagging behind…



WeChat Ad Testing

WeChat expanded the platform’s advertising capabilities and inventory this year. In January, it started testing sponsored content in users’ Moments timeline with big brands like Coca-Cola and BMW. The sponsored content appears integrated into the timeline just like any other post, similar to what advertisers would expect on Facebook.     In early April, the…