Baidu Supports HTTPS websites

For a long time now Google had been advocating for HTTPS and encouraging website owners to adopt the secure protocol. It even went as far as making HTTPS a ranking signal, hoping that the SEO world will help push HTTPS to popularity by rewarding secure websites.   In this regard, China had been lagging behind…



WeChat Ad Testing

WeChat expanded the platform’s advertising capabilities and inventory this year. In January, it started testing sponsored content in users’ Moments timeline with big brands like Coca-Cola and BMW. The sponsored content appears integrated into the timeline just like any other post, similar to what advertisers would expect on Facebook.     In early April, the…



Naver’s Popular Power Blogs

Naver has recently announced the most popular blogs on its platform in 2014. Naver is a search engine that runs its own CMS and gives significant search benefits to the blogs using their CMS. For this reason, many international brands have had to create separate Naver blogs to target Korean customers.   Selection based on…



Weibo vs WeChat User Update

Despite the apparent decrease in usage of microblog among Chinese Internet users, Weibo saw an increase in the monthly active users (MAUs) last year. In December 2014, the number was 175.7 million, up 36 percent year-on-year, or up 5.2 percent from Q3. The data is provided in Weibo’s Q4 earnings report which was released in…