Baidu Xinzhi is a search-based social network platform located in China and which launched on June 8, 2011. Baidu Xinzhi fits in well with Baidu’s existing product line which includes Baidu Zhidao and Baidu Baike.


At present, Xinzhi is under initial testing and needs an invitation code to sign up and login. Applying for Baidu’s invitation code requires the user to enter a real name, email address, job title and self-introduction. It is believed that a respectable job title enables the Baidu invitation code to be applied for more easily.




Baidu Xinzhi is just like a mixture of a Q&A platform and a microblog. Following, follower, interesting question, interesting topic and message reminding functions can be found in your personal centre.


Meanwhile, on the right side of the page, Xinzhi recommends someone, some questions and some topics you may have an interest in. Besides typing some words in the search box, you can also go to Xinzhi Square to find the hottest questions and answers.




An interesting function of Xinzhi

Xinzhi has a number of interesting functions. For example, for any question, you can go through all the answers; find those you agree and disagree with, and then vote on the answers. And the answers can be ranked by modified time or “agree” vote quantity. Baidu Xinzhi believes answers with most votes are the best answer. This is quite a good functionality.


From Baidu Zhidao to Baidu Jingyan, and now that Baidu has launched Xinzhi, we can observe that Baidu is chasing after valuable knowledge sharing. The most important part of this SNS knowledge community is keeping the value of people’s interactions.


Xinzhi questions and answers cover various topics so how Baidu can maintain the high quality of each question is the critical point. For now, there is not a tool that can identify the best question. If it fails, Xinzhi is likely to become another Zhidao. However, as huge traffic is Baidu’s footstone; if Baidu promotes Xinzhi, Xinzhi is likely to become the biggest SNS questions and answers community in China.