Naver Announce New Search Algorithm

Naver Korea announced the introduction of a new search engine algorithm update, “Sonar” (Source Navigation and Retrieval) on 29 November.

This new algorithm has been designed to complement Naver’s previous update, Libra, which was implemented last November.

Sonar’s main purpose is to identify and protect original content by preventing scraped and copied content from being indexed or ranked higher than the original.

Naver has tried to address this default in its algorithmic identification before, but to no avail.

The search engine is yet to disclose just how much Sonar will affect the search results, and which specific categories lay subject to change.

Future search engine results require close observation to determine progress and Naver are expected to issue further statements regarding the development of Sonar soon.