Yahoo!Japan’s First Mobile SERP Revamp in over two years

 

Yahoo!Japan have presented a new SERP design update for mobile search. The development is the first major renewal of the platform’s mobile search division in over two years.

 

The mobile search update has come after YahooJapan’s recent tweaking of both the PC and tablet version of its site back in February and March respectively.

 

The screenshots below demonstrate the new design and its comparative differences to the tabular design. Notable too is the new layout’s striking resemblance to Google’s mobile SERPS, along with minor changes with regards to character size and line spacing (see screenshot below).

 

Despite the new interface’s similarity to that of Google, Yahoo’s new (mobile) SERPs are not strictly the same as Google’s, however they are using the same index as the data source for their search results.

 

We will cover this topic in a more comprehensive update later on, addressing the changes Yahoo!Japan has seen over the past few months.