Mobile Milestone for Baidu


Baidu released Q3 earnings report at the end of October and revealed that the company’s websites are getting more traffic from mobile devices than from desktop computers. This is based on the calculations of average daily mobile traffic versus the average daily PC traffic, and includes total traffic; not just search traffic.It comes as no surprise as many countries, including China, have seen mobile devices surpass desktops in metrics like traffic and users this year. Nevertheless, this is certainly a milestone.


Also in the company’s Q3 report, the mobile traffic is now accounting for 36% of the company’s revenue during the period, up from 30% in Q2. As marketers need to target the growing number of mobile users, the mobile share of revenue will undoubtedly continue to increase. In fact, Facebook attributes 59% of its revenue and Twitter 80% to mobile in Q1 of this year.