Background

tesa SE is a leading manufacturer of adhesive materials and systems, designing the high-performance bonding products that quite literally hold the world together, from automobiles and appliances to buildings and smartphones. With 7,000+ industrial adhesive solutions, tesa enables efficiency and sustainability for crafters and industries around the world.

Since 2018, tesa has trusted us to power their online brand presence across vastly diverse cultures, languages, and regions in APAC.

Challenges + Goals

tesa is a leading manufacturer of adhesive solutions that truly do improve the work and products of critical sectors like automotive, electronics, printing and paper, construction, renewable energy, and more.

However, while tesa’s adhesive products enable the things we interact with as people and consumers every day, they are incredibly niche. Because we can’t see them, we don’t know about them.

And that was the key challenge—discovering true search intent and meeting it across distinct cultures, languages, and search habits in APAC.

To do so, we:

Prioritized pages for optimization and identified top landing pages for visitors to arrive at their website

Optimized content with high search volume keywords in different languages to increase organic traffic and rank higher, ultimately gaining visibility in front of unique target audiences in diverse markets

Localized and implemented keywords as their existing translations did not reflect how local users actually searched

Given tesa’s wide product range, our key success was increasing organic traffic while synchronizing target keywords with local true search intent.

Strategy + Execution

To synergize with tesa’s agile marketing strategy and ensure continuous improvement, our approach involved:

Creating and maintaining a consistent implementation schedule for on-page content optimization, keyword research, consultation, and reporting across vastly different APAC markets, including Thailand, Indonesia, India, Korea, and more

Optimizing pages capable of gaining traffic from informational search queries—primarily to diversify organic traffic sources and outrank e-commerce competitors on local SERPs

Translating and adapting offline assets into crawlable on-page content (o2o) for the particular market’s most-used search engine, which included Google and Naver

We are proud that our work yielded a double-digit growth % in organic traffic across major APAC markets. We value our strong relationship with tesa and look forward to serving them in their continued success.