Because life is Fluid

We helped our client—the world’s leading pump manufacturer—expand their presence on WeChat, China’s #1 social platform with 1 billion+ active users.

Because life is Fluid

We helped our client—the world’s leading pump manufacturer—expand their presence on WeChat, China’s #1 social platform with 1 billion+ active users.

Scope

  • On-page content optimization 
  • Social account update and management
  • Content creation (articles, infographics)
  • Lead generation
  • Audience targeting
  • Targeted survey campaigns
  • Virtual/offline events
  • Monthly reports

Scope

  • On-page content optimization 
  • Social account update and management
  • Content creation (articles, infographics)
  • Lead generation
  • Audience targeting
  • Targeted survey campaigns
  • Virtual/offline events
  • Monthly reports

Background

Our client crafts the cutting-edge systems necessary for all sectors of the energy industry to circulate fluids through vessels, pipelines, and wells. With 180 state-of-the-art production facilities and service centers across 40 countries, our client contributes—in no small measure—to not just industry-wide but world-wide energy efficiency and sustainability. 

Since 2020, this client has trusted us to devise effective WeChat marketing strategies to help them grow and succeed in China’s massively competitive market.

Challenges + Goals

With over 180 years of history, our client is a transformative pioneer in fluid pumping, agitation, application technologies, and more.

Despite their innovation, however, their online presence in China lagged on WeChat, the country’s #1 social platform. 

As such, this client trusted us to optimize and manage their WeChat official account and drive higher engagement from WeChat’s gargantuan userbase.

This included:

  • Regularly publishing compelling content on their WeChat official account to increase organic followers 
  • Optimizing the user journey so that visitors engage and stay on the content for longer (lower bounce rate)
  • Augment their digital booths to drive engagement at virtual conferences that moved online during the pandemic (O2O)

Given our client’s unfamiliarity with follower engagement on WeChat and the Chinese market at-large, our key success was increasing followers among native audiences and keeping visitors engaged for longer with better user journeys. ​

Strategy + Execution

To meet the client’s needs and drive engagement in the massive Chinese market, our comprehensive WeChat solution involved:  

  • Revising existing content—including headings, layout, and brand messaging—and making their WeChat microblog accessible to users just one click away from the account menu 
  • Driving deeper engagement by optimizing all on-page content, from welcome messages and anchor text to CTAs and in-text triggers 
  • Creating a WeChat product e-brochure that allows customers to easily discover product information from a single page
  • Facilitating lead generation at virtual events by implementing QR codes on all customer-facing materials and featuring a captivating CTA to attract visitors to follow their WeChat account

We are proud to have helped our client overcome their challenges to brand exposure in China and achieve 43% growth in WeChat followers, and we look forward to contributing to their continued success. 

Are you ready to bring the same success to your brand?

Are you ready to bring the same success to your brand?

How Can We Help?

    How Can We Help?