Bringing Wealth to the World
We helped Hong Kong’s leading domestic bank devise and optimize a nuanced SEO strategy with keyword localization to match true local search terms.
Bringing Wealth to
the World
We helped Hong Kong’s leading domestic bank devise and optimize a nuanced SEO strategy with keyword localization to match true local search terms.
Scope
- Competitive keyword analysis
- Targeted keyword research
- English + Traditional Chinese
- SEO consultation
- On-page content optimization
- Audience targeting
- Keyword-page mapping
- In-depth reporting + analysis
Scope
- Competitive keyword analysis
- Targeted keyword research
- English + Traditional Chinese
- SEO consultation
- On-page content optimization
- Audience targeting
- Keyword-page mapping
- In-depth reporting + analysis
Background
Our client is a renowned banking, investment, and wealth management firm. Servicing more than 3.5 million customers from 290 outlets in Hong Kong alone, it is the leading commercial bank in the region.
Since 2019, Hong Kong’s #1 bank has trusted us to strengthen their SERP position and rank higher on Google, Hong Kong’s #1 search engine.
Challenges + Goals
From personal and global banking to comprehensive renminbi services, our client meets customers—no matter where and how they do business.
Amidst an increasingly competitive banking sector, however, our client needed us to develop and maintain a localized SEO strategy to increase organic traffic for their online annuity products.
To overcome that challenge, we:
Improved organic visibility and SERP rankings by localizing annuity keywords to match true search intent—in English and Traditional Chinese.
Converted traffic from offline to online (o2o) annuity products
Identified competitor keywords and optimized against them to win the SERP
With our client pushing for digitization and localization, our key success was converging organic traffic to focused product pages with high-performing keywords, particularly in Traditional Chinese.
Strategy + Execution
As our client targets the local Hong Kong market, we devised an SEO strategy around their customer-centric culture that included:
Analyzing organic CTR and landing page traffic as well as discovering high search volume keywords to outrank competitors in annuity products, which included other banks and SERP competitors (media sites, MoneyHero, etc.)
Creating a comprehensive list of long-tail keywords and inserting them on-page wherever optimal to rank higher on Google
Prioritizing selected product pages to be optimized with English and Traditional Chinese keywords, which boosted organic traffic without the need for creating additional content
We are delighted that our work helped the client generate a 32% growth in clicks to their digital annuity landing pages. We value our two years working together and anticipate exceeding future business goals in our continued cooperation.
