{"id":87142,"date":"2026-08-04T00:38:53","date_gmt":"2026-08-03T16:38:53","guid":{"rendered":"https:\/\/www.theegg.com\/?p=87142"},"modified":"2026-08-26T18:02:13","modified_gmt":"2026-08-26T10:02:13","slug":"%ec%a4%91%ea%b5%ad-vs-%ea%b8%80%eb%a1%9c%eb%b2%8c-%eb%8c%80%ea%b7%9c%eb%aa%a8-%ec%96%b8%ec%96%b4%eb%aa%a8%eb%8d%b8llm-ai-%ea%b2%80%ec%83%89-%ec%8b%9c%eb%8c%80-geo%ec%97%90-%eb%a7%9e%ec%b6%98","status":"publish","type":"post","link":"https:\/\/www.theegg.com\/ko\/insights\/china-vs-global-llms-ai-search-era-part-1\/","title":{"rendered":"\uc911\uad6d vs. \uae00\ub85c\ubc8c \ub300\uaddc\ubaa8 \uc5b8\uc5b4\ubaa8\ub378(LLM): AI \uac80\uc0c9 \uc2dc\ub300 GEO\uc5d0 \ub9de\ucd98 \ub514\uc9c0\ud138 \uc874\uc7ac\uac10 \uad6c\ucd95 \uc804\ub7b5 (3\ubd80\uc791, 1\ud3b8)"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h1><b>\uc911\uad6d vs. \uae00\ub85c\ubc8c \ub300\uaddc\ubaa8 \uc5b8\uc5b4\ubaa8\ub378(LLM): AI \uac80\uc0c9 \uc2dc\ub300 GEO\uc5d0 \ub9de\ucd98 \ub514\uc9c0\ud138 \uc874\uc7ac\uac10 \uad6c\ucd95 \uc804\ub7b5 (3\ubd80\uc791, 1\ud3b8)<\/b><\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;87162&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221;]<strong>\uc911\uad6d AI \uac80\uc0c9 \ud658\uacbd\uc5d0 \uc9c4\uc785\ud558\ub294 \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \uc804\ub7b5 \uac00\uc774\ub4dc<\/strong><\/p>\n<p>\ubcf8 \ucf58\ud150\uce20\ub294 \uc911\uad6d\uc758 AI \uac80\uc0c9 \uc0dd\ud0dc\uacc4\uc640 GEO \uc2dc\ub300\uc5d0 \uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\uac00 \ub514\uc9c0\ud138 \uc874\uc7ac\uac10\uc744 \uc5b4\ub5bb\uac8c \uad6c\ucd95\ud558\uace0 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub294\uc9c0\ub97c \ub2e4\ub8e8\ub294 3\ubd80\uc791 \uc2dc\ub9ac\uc988 \uc911 \uccab \ubc88\uc9f8 \uae00\uc785\ub2c8\ub2e4.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>\ud575\uc2ec \ub0b4\uc6a9<\/h2>\n<p><em>SEO\uc5d0\uc11c GEO\ub85c\uc758 \uc804\ud658\uc740 \ud604\uc7ac \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ubd84\uc57c\uc5d0\uc11c \uac00\uc7a5 \ud070 \ubcc0\ud654 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. \ud2b9\ud788 \uc911\uad6d \uc2dc\uc7a5\uc744 \uacf5\ub7b5\ud558\ub294 \ube0c\ub79c\ub4dc\uc5d0\uac8c\ub294 \ub354\uc6b1 \uc5b4\ub824\uc6b4 \uacfc\uc81c\uc785\ub2c8\ub2e4. \uc911\uad6d\uc758 AI \uac80\uc0c9 \ud658\uacbd\uc740 \uc11c\uad6c\uad8c\uacfc\ub294 \ub2e4\ub978 \uc6d0\ub9ac\ub85c \uc791\ub3d9\ud558\ub294 \ub3c5\uc790\uc801\uc778 \uc0dd\ud0dc\uacc4\ub97c \uae30\ubc18\uc73c\ub85c \uc6b4\uc601\ub418\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/em><\/p>\n<h3><strong>\ud55c\ub208\uc5d0 \ubcf4\ub294 \ud575\uc2ec \uc694\uc57d<\/strong><\/h3>\n<ul>\n<li>2025\ub144 \uae30\uc900 \uc911\uad6d \uc0dd\uc131\ud615 AI \uc774\uc6a9\uc790\ub294 6\uc5b5 200\ub9cc \uba85\uc73c\ub85c, \uc804\ub144 \ub300\ube44 141.7% \uc99d\uac00<\/li>\n<li>\uc0ac\uc6a9\uc790\uc758 76%\uac00 AI\ub97c \ud65c\uc6a9\ud574 \uc815\ubcf4 \ud0d0\uc0c9\ubd80\ud130 \uad6c\ub9e4 \uc758\uc0ac\uacb0\uc815\uae4c\uc9c0 \uc218\ud589<\/li>\n<li>\uc911\uad6d\uc758 \ucd5c\ub2e4 \uc0ac\uc6a9 AI \ubaa8\ub378\uc740 Doubao(72.2%)\uc640 DeepSeek(62.0%)<\/li>\n<li>\uc911\uad6d LLM\uc740 \ub3c5\ub9bd \uc6f9\uc0ac\uc774\ud2b8\ubcf4\ub2e4 \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uc758 \ucf58\ud150\uce20\ub97c \uc6b0\uc120\uc801\uc73c\ub85c \ud65c\uc6a9<\/li>\n<li>\uc131\uacfc \uc9c0\ud45c \uae30\uc900\uc740 \uac80\uc0c9 \uc21c\uc704\uc640 \ud2b8\ub798\ud53d\uc5d0\uc11c AI\uc810\uc720\uc728 \uc911\uc2ec\uc73c\ub85c \ubcc0\ud654<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_separator css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column offset=&#8221;vc_hidden-xs&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>LLM\uc758 \uc0c8\ub85c\uc6b4 \ubd84\ud654<\/h2>\n<p>2026\ub144, \uae00\ub85c\ubc8c \ub514\uc9c0\ud138 \ud658\uacbd\uc740 \uc804\ud1b5\uc801\uc778 SEO\uc5d0\uc11c \uc0dd\uc131\ud615 \uc5d4\uc9c4 \ucd5c\uc801\ud654 (GEO, Generative Engine Optimization) \uc911\uc2ec\uc73c\ub85c \uc774\ub3d9\ud558\ub294 \uadfc\ubcf8\uc801\uc778 \ubcc0\ud654\ub97c \ub9de\uc774\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n\uc774\uc81c \ube0c\ub79c\ub4dc\uc758 \uc628\ub77c\uc778 \uc874\uc7ac\uac10\uc740 \ub2e8\uc21c\ud788 \uac80\uc0c9 \uacb0\uacfc \uc0c1\uc704\uc5d0 \ub178\ucd9c\ub418\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, AI\uac00 \uc0dd\uc131\ud558\ub294 \ub2f5\ubcc0\uc5d0\uc11c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc815\ubcf4 \ucd9c\ucc98\ub85c \uc778\uc6a9\ub418\ub294 \uac83\uc774 \uc0c8\ub85c\uc6b4 \uc131\uacf5 \uae30\uc900\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<br \/>\n\ud558\uc9c0\ub9cc \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc0c8\ub85c\uc6b4 \uacfc\uc81c\ub3c4 \ud568\uaed8 \uac00\uc838\uc654\uc2b5\ub2c8\ub2e4. \ubc14\ub85c \uc11c\uad6c LLM\uacfc \uc911\uad6d LLM \uac04\uc758 \uaca9\ucc28\uac00 \uc810\ucc28 \ud655\ub300\ub418\uace0 \uc788\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4.<br \/>\n\uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\uc5d0\uac8c\ub294 \uc911\uad6d AI \uac80\uc0c9 \uc0dd\ud0dc\uacc4\uc758 \uaddc\ubaa8\uc640 \ud2b9\uc131\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \ub354 \uc774\uc0c1 \uc120\ud0dd\uc774 \uc544\ub2cc \ud544\uc218 \uacfc\uc81c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<br \/>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>\uc911\uad6d \uc0dd\uc131\ud615 AI \uc2dc\uc7a5\uc758 \ud3ed\ubc1c\uc801 \uc131\uc7a5 (2025\ub144 12\uc6d4 \uae30\uc900)<\/h3>\n<p><strong>\uc2dc\uc7a5 \ubcf4\uae09 \ud604\ud669: \uc911\uad6d\uc758 \uc0dd\uc131\ud615 AI \uc774\uc6a9\uc790\ub294 6\uc5b5 200\ub9cc \uba85\uc73c\ub85c, \uc804\ub144 \ub300\ube44 141.7% \uc99d\uac00\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub2e8 1\ub144 \ub9cc\uc5d0 3\uc5b5 5,300\ub9cc \uba85\uc774 \uc0c8\ub86d\uac8c \uc720\uc785\ub41c \uac83\uc73c\ub85c, \uc804\uccb4 \ubcf4\uae09\ub960\uc740 42.8%\ub97c \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \u00b9<strong><em><sup>1<\/sup><\/em><\/strong>.<\/strong><\/p>\n<p style=\"text-align: center;\"><em><img class=\"size-large wp-image-86708 aligncenter\" src=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/Figure-1-Generative-AI-Popularity-Rate-1-1024x634.png\" alt=\"\" width=\"1024\" height=\"634\" srcset=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/Figure-1-Generative-AI-Popularity-Rate-1-1024x634.png 1024w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/Figure-1-Generative-AI-Popularity-Rate-1-300x186.png 300w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/Figure-1-Generative-AI-Popularity-Rate-1-768x475.png 768w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/Figure-1-Generative-AI-Popularity-Rate-1-1536x951.png 1536w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/Figure-1-Generative-AI-Popularity-Rate-1.png 1591w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em>\ud45c 1: \uc0dd\uc131\ud615 AI \uc774\uc6a9\ub960<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>GEO\ud65c\uc6a9 \uae30\ud68c: \uc0dd\uc131\ud615 AI \uc0ac\uc6a9\uc790\uc758 76.0%\ub294 \uc9c8\uc758\uc751\ub2f5(Q&amp;A)\uc744 \uc8fc\uc694 \ud65c\uc6a9 \ubaa9\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.\u00b9 \uadf8 \uc678 \ud65c\uc6a9 \ubd84\uc57c\ub85c\ub294 \uc774\ubbf8\uc9c0\u00b7\uc601\uc0c1 \uc0dd\uc131(47.8%), \ud14d\uc2a4\ud2b8 \uc0dd\uc131(37.6%), \uc5c5\ubb34 \uc694\uc57d \ubc0f PPT \uc791\uc131(32.5%) \ub4f1\uc774 \ub4a4\ub97c \uc774\uc5c8\uc2b5\ub2c8\ub2e4.<strong><sup>1<\/sup><\/strong><strong>.<\/strong><\/strong><\/p>\n<p style=\"text-align: center;\"><em data-wp-editing=\"1\"><img class=\"size-large wp-image-86711 aligncenter\" src=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/Figure-2-Purposes-of-Using-Generative-AI-Products-1-1024x688.png\" alt=\"\" width=\"1024\" height=\"688\" srcset=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/Figure-2-Purposes-of-Using-Generative-AI-Products-1-1024x688.png 1024w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/Figure-2-Purposes-of-Using-Generative-AI-Products-1-300x202.png 300w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/Figure-2-Purposes-of-Using-Generative-AI-Products-1-768x516.png 768w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/Figure-2-Purposes-of-Using-Generative-AI-Products-1-1536x1032.png 1536w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/Figure-2-Purposes-of-Using-Generative-AI-Products-1.png 1586w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><br \/>\n<\/em><\/p>\n<p style=\"text-align: center;\"><em data-wp-editing=\"1\">\ud45c 2: \uc0dd\uc131\ud615 AI \ud65c\uc6a9 \ubaa9\uc801<\/em><\/p>\n<p>\uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uad6c\ub9e4\ud558\uae30 \uc804, 80% \uc774\uc0c1\uc758 \uc0ac\uc6a9\uc790\uac00 AI \uac80\uc0c9\uc744 \uad6c\ub9e4 \uc758\uc0ac\uacb0\uc815 \uacfc\uc815\uc5d0 \ud65c\uc6a9\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uae30\uc220\uc801 \uc9c4\uc785\uc7a5\ubcbd\uc774 \ub192\uace0 \uc758\uc0ac\uacb0\uc815 \uc8fc\uae30\uac00 \uae34 \uc81c\ud488\uc77c\uc218\ub85d AI \uac80\uc0c9 \uc758\uc874\ub3c4\uac00 \ub354\uc6b1 \ub192\uc544\uc9c0\ub294 \uacbd\ud5a5\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4.\u00b2<\/p>\n<h4><strong>AI \uac80\uc0c9\uc744 \uac00\uc7a5 \ub9ce\uc774 \ud65c\uc6a9\ud558\ub294 \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4 TOP 6\u00b2<\/strong><\/h4>\n<table style=\"height: 326px;\" width=\"1216\">\n<thead>\n<tr>\n<td width=\"249\"><strong>\uc81c\ud488\/\uc11c\ube44\uc2a4<\/strong><\/td>\n<td width=\"274\"><strong>\ube44\uc728<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td width=\"249\">3C \ub514\uc9c0\ud138 \uc81c\ud488(\ucef4\ud4e8\ud130\u00b7\ud1b5\uc2e0\u00b7\uac00\uc804)<\/td>\n<td width=\"274\">47.3%<\/td>\n<\/tr>\n<tr>\n<td width=\"249\">\uac00\uc804\uc81c\ud488<\/td>\n<td width=\"274\">44.1%<\/td>\n<\/tr>\n<tr>\n<td width=\"249\">\uc5ec\ud589 \ubc0f \uad50\ud1b5<\/td>\n<td width=\"274\">42.0%<\/td>\n<\/tr>\n<tr>\n<td width=\"249\">\ub85c\uceec \uc11c\ube44\uc2a4<\/td>\n<td width=\"274\">36.4%<\/td>\n<\/tr>\n<tr>\n<td width=\"249\">\uad50\uc721 \ubc0f \uc9c0\uc2dd \ucf58\ud150\uce20<\/td>\n<td width=\"274\">34.1%<\/td>\n<\/tr>\n<tr>\n<td width=\"249\">\uae08\uc735\uc0c1\ud488<\/td>\n<td width=\"274\">34.1%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>AI\ub294 \uae30\uc5c5\uacfc \uad6c\ub9e4\uc790\ub97c \uc5f0\uacb0\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc911\uac1c\uc790<\/h3>\n<p>\uc624\ub298\ub0a0 \uae30\uc5c5\uc758 \ube44\uc988\ub2c8\uc2a4 \uc6b4\uc601\uc5d0\uc11c AI\ub294 \uc774\uc81c \uc120\ud0dd\uc774 \uc544\ub2cc \ud544\uc218\uc801\uc778 \uc694\uc18c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p><em><img class=\"alignnone size-large wp-image-86705 aligncenter\" src=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/AI-Marketing-Funnel-Diagram-1-1024x586.jpg\" alt=\"\" width=\"1024\" height=\"586\" srcset=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/AI-Marketing-Funnel-Diagram-1-1024x586.jpg 1024w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/AI-Marketing-Funnel-Diagram-1-300x172.jpg 300w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/AI-Marketing-Funnel-Diagram-1-768x440.jpg 768w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/AI-Marketing-Funnel-Diagram-1.jpg 1369w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em>AI \ub9c8\ucf00\ud305 \ud37c\ub110 \uad6c\uc870<\/em><\/p>\n<ol>\n<li>\ub178\ucd9c \ubc0f \ub3c4\ub2ec \ubc94\uc704: \uf0b7 \uc0ac\uc6a9\uc790\ub294 \uc774\uc81c \uac80\uc0c9 \uacb0\uacfc\uac00 \uc544\ub2cc AI\uac00 \uc0dd\uc131\ud55c \ub2f5\ubcc0\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub97c \ubc1c\uacac\ud558\uace0 \uc811\ud558\uac8c \ub429\ub2c8\ub2e4.<\/li>\n<li>\uc0ac\uc6a9\uc790 \ucc38\uc5ec: \uc758\uc0ac\uacb0\uc815 \uacfc\uc815\uc5d0\uc11c AI\ub294 \ube0c\ub79c\ub4dc \uc18c\uac1c, \uc81c\ud488 \uc124\uba85, \uac1c\uc778 \ub9de\ucda4\ud615 \ucd94\ucc9c \ub4f1\uc744 \uc81c\uacf5\ud558\uba70 \uc18c\ube44\uc790\uc758 \uc815\ubcf4 \ud0d0\uc0c9\uacfc \uc758\uc0ac\uacb0\uc815\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/li>\n<li>\uad6c\ub9e4\uc640 \uc2e0\ub8b0: AI\ub294 \uc0c8\ub85c\uc6b4 \uc2e0\ub8b0\uc758 \uc815\ubcf4\uc6d0\uc73c\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uc73c\uba70, AI \ub0b4 \ube0c\ub79c\ub4dc \ub178\ucd9c\ub3c4\ub294 \ube0c\ub79c\ub4dc\uc758 \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c\ub85c \ubd80\uc0c1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p><strong>\uae30\uc874<\/strong> <strong>\uac80\uc0c9\uacfc<\/strong><strong> AI <\/strong><strong>\uac80\uc0c9\uc774<\/strong> <strong>\uacf5\uc874\ud558\ub294<\/strong> <strong>\uc2dc\ub300\uc5d0\uc11c<\/strong> <strong>\uc131\uacf5\ud558\uae30<\/strong> <strong>\uc704\ud574\uc11c\ub294<\/strong> <strong>\ub450<\/strong> <strong>\ud658\uacbd\uc744<\/strong> <strong>\ubaa8\ub450<\/strong> <strong>\uace0\ub824\ud55c<\/strong> <strong>\uc804\ub7b5\uc774<\/strong> <strong>\ud544\uc694\ud569\ub2c8\ub2e4<\/strong><strong>.<\/strong><br \/>\n\uc774\ubc88 \uae00\uc5d0\uc11c\ub294 \uc815\ubcf4 \ud0d0\uc0c9 \ubc29\uc2dd\uc758 \ubcc0\ud654, AI \uc2dc\ub300\uc5d0\uc11c \uc2e0\ub8b0\uac00 \ud615\uc131\ub418\ub294 \ubc29\uc2dd, \uadf8\ub9ac\uace0 \uae00\ub85c\ubc8c AI\uc640 \uc911\uad6d AI \uc0dd\ud0dc\uacc4 \uac04 \uaca9\ucc28\ub97c \uadf9\ubcf5\ud558\uae30 \uc704\ud55c \uad6c\uccb4\uc801\uc778 \uc804\ub7b5\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uae00\ub85c\ubc8c<\/strong><strong> AI <\/strong><strong>\uc0dd\ud0dc\uacc4<\/strong>: ChatGPT, Perplexity, Google AI Overviews, and Claude (\uc8fc\ub85c \uc11c\uad6c\uc758 \ub370\uc774\ud130\uc640 \uc18c\uc2a4\ub97c \uae30\ubc18\uc73c\ub85c \ud559\uc2b5)<\/li>\n<li><strong>\uc911\uad6d<\/strong><strong> AI <\/strong><strong>\uc0dd\ud0dc\uacc4<\/strong>: ByteDance Doubao, DeepSeek, Alibaba Tongyi Qianwen, Tencent Yuanbao, Kimi, and Baidu ERNIE Bot.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>\uc911\uad6d \uc0dd\uc131\ud615 AI \uc0dd\ud0dc\uacc4\uc758 \uc791\ub3d9 \uc6d0\ub9ac \uc774\ud574\ud558\uae30<\/h3>\n<p>\uc911\uad6d\uc758 AI \uc0dd\ud0dc\uacc4\ub294 \uc790\uccb4\uc801\uc778 \ub17c\ub9ac, \uc778\ud504\ub77c, \uc54c\uace0\ub9ac\uc998\uc801 \ud2b9\uc131\uc744 \uae30\ubc18\uc73c\ub85c \uad6c\ucd95\ub41c \ub3c5\ub9bd\uc801\uc778 \uc0dd\ud0dc\uacc4\ub85c \uc791\ub3d9\ud569\ub2c8\ub2e4.<\/p>\n<p>GEO \ud658\uacbd\uc5d0\uc11c \uc2e0\ub8b0\ub294 \uac00\uc7a5 \uc911\uc694\ud55c \uc790\uc0b0\uc774\uba70, \uc774\ub7ec\ud55c \uc2e0\ub8b0\ub294 LLM\uc774 \uc5b4\ub5a4 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\uace0 \ud65c\uc6a9\ud558\ub294\uc9c0\uc5d0 \ub530\ub77c \uacb0\uc815\ub429\ub2c8\ub2e4. \uc911\uad6d\uacfc \uae00\ub85c\ubc8c LLM\uc740 \uc11c\ub85c \ub9e4\uc6b0 \ub2e4\ub978 \ub370\uc774\ud130 \uc0dd\ud0dc\uacc4\ub97c \uae30\ubc18\uc73c\ub85c \ud559\uc2b5\ud558\uae30 \ub54c\ubb38\uc5d0, \ube0c\ub79c\ub4dc\ub97c \uc778\uc2dd\ud558\uace0 \uc6b0\uc120\uc21c\uc704\ub97c \ud310\ub2e8\ud558\uba70, \ucd94\ucc9c\ud558\ub294 \ubc29\uc2dd\uc5d0\ub3c4 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \ub530\ub77c\uc11c \uac01 AI \uc2dc\uc2a4\ud15c\uc774 \uc5b4\ub5a4 \ub370\uc774\ud130\uc640 \uad6c\uc870\ub97c \uae30\ubc18\uc73c\ub85c \uad6c\ucd95\ud558\uace0 \ud559\uc2b5\ub418\ub294\uc9c0\ub97c \uc774\ud574\ud558\ub294 \uac83\uc774 AI \uc2dc\ub300\uc5d0 \uc2e0\ub8b0\ub97c \ud655\ubcf4\ud558\ub294 \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\uc911\uad6d<\/strong><strong> AI <\/strong><strong>\uac80\uc0c9<\/strong> <strong>\uc2dc\ub300\uc5d0\uc11c\ub294<\/strong> <strong>\uae30\uc5c5\uc758<\/strong> <strong>\ub3c5\ub9bd<\/strong> <strong>\uc6f9\uc0ac\uc774\ud2b8\ub9cc\uc73c\ub85c\ub294<\/strong> <strong>\ucda9\ubd84\ud55c<\/strong> <strong>\uc601\ud5a5\ub825\uc744<\/strong> <strong>\ud655\ubcf4\ud558\uae30<\/strong> <strong>\uc5b4\ub835\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/p>\n<p>Doubao, DeepSeek, ERNIE Bot\uacfc \uac19\uc740 \ubaa8\ub378\uc744 \uad6c\ub3d9\ud558\ub294 \ub370\uc774\ud130 \uc778\ud504\ub77c\ub294 \ud558\ub098\uc758 \ube0c\ub79c\ub4dc \uc6f9\uc0ac\uc774\ud2b8\ub97c \uc8fc\uc694 \uc815\ubcf4 \ucd9c\ucc98\ub85c \uc6b0\uc120 \ud65c\uc6a9\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub300\uc2e0, \uc911\uad6d\uc758 \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uacfc \ud604\uc9c0\ud654\ub41c \ucf58\ud150\uce20 \uc0dd\ud0dc\uacc4\uc5d0\uc11c \uc0dd\uc131\ub418\ub294 \ub370\uc774\ud130\ub97c \uc911\uc2ec\uc73c\ub85c \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\uace0 \ud65c\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub530\ub77c\uc11c \ube0c\ub79c\ub4dc\ub294 \uae30\uc874\uc758 \uc6f9\uc0ac\uc774\ud2b8 \uc911\uc2ec \ucd5c\uc801\ud654\uc5d0\uc11c \ubc97\uc5b4\ub098, \uc804\ub7b5\uc801\uc778 \uc5d0\ucf54\uc2dc\uc2a4\ud15c \uc2dc\ub529 (Ecosystem Seeding)\uc73c\ub85c \uad00\uc810\uc744 \uc804\ud658\ud574\uc57c \ud569\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\ub97c \uc790\uc0ac \uc6f9\uc0ac\uc774\ud2b8\ub85c \uc720\ub3c4\ud558\ub294 \uac83\ubcf4\ub2e4, LLM\uc774 \uc8fc\uc694 \ub370\uc774\ud130 \uc18c\uc2a4\ub85c \ud65c\uc6a9\ud558\ub294 \uc81c3\uc790 \ud50c\ub7ab\ud3fc\uc5d0 AI\uac00 \uc774\ud574\ud558\uae30 \uc27d\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ucf58\ud150\uce20\ub97c \uc804\ub7b5\uc801\uc73c\ub85c \uad6c\ucd95\ud558\uace0 \ud655\uc0b0\ud558\ub294 \uc804\ub7b5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<h4><strong>\ud658\uacbd \ubcc0\ud654: \uc2dc\uc7a5\uc740 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud588\ub294\uac00<\/strong><\/h4>\n<table style=\"height: 313px;\" width=\"1070\">\n<tbody>\n<tr>\n<td width=\"140\"><strong>\uad6c\ubd84<\/strong><\/td>\n<td width=\"211\"><strong>\uc804\ud1b5\uc801\uc778 SEO<\/strong><\/td>\n<td width=\"211\"><strong>GEO \uc2dc\ub300<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"140\">\uc131\uacf5 \uc9c0\ud45c<\/td>\n<td width=\"211\">\uac80\uc0c9 \uc21c\uc704 + \ud2b8\ub798\ud53d<\/td>\n<td width=\"211\">\ube0c\ub79c\ub4dc \uac00\uc2dc\uc131, AI \uc778\uc6a9 \uc810\uc720\uc728<\/td>\n<\/tr>\n<tr>\n<td width=\"140\">\ucf58\ud150\uce20 \ubaa9\ud45c<\/td>\n<td width=\"211\">\ud0a4\uc6cc\ub4dc \uad00\ub828\uc131 \ubc0f \ud398\uc774\uc9c0 \ub0b4 \ubc30\uce58 (\uc81c\ubaa9, \ud5e4\ub354, \uba54\ud0c0\ub370\uc774\ud130\uc5d0 \ud0a4\uc6cc\ub4dc \ubc18\uc601)<\/td>\n<td width=\"211\">E-E-A-T (\ud488\uc9c8) \uae30\ubc18\uc758 \uace0\ud488\uc9c8\u00b7\uc778\uc6a9 \uac00\ub2a5\ud55c \ucf58\ud150\uce20<\/td>\n<\/tr>\n<tr>\n<td width=\"140\">\ud6a8\uacfc\uc801\uc778 \ucf58\ud150\uce20<\/td>\n<td width=\"211\">\uc9e7\uace0 \uac04\uacb0\ud55c \ud0a4\uc6cc\ub4dc\uc5d0 \ucd5c\uc801\ud654\ub41c \ucf58\ud150\uce20<\/td>\n<td width=\"211\">2,000\uc790 \uc774\uc0c1\uc758 \uc7a5\ubb38 \ucf58\ud150\uce20<\/td>\n<\/tr>\n<tr>\n<td width=\"140\">\uc8fc\uc694 \ud50c\ub7ab\ud3fc<\/td>\n<td width=\"211\">\ube0c\ub79c\ub4dc \uc6f9\uc0ac\uc774\ud2b8<\/td>\n<td width=\"211\">\ub2e4\uc591\ud55c \uc678\ubd80 \ud50c\ub7ab\ud3fc<\/td>\n<\/tr>\n<tr>\n<td width=\"140\">\ud2b8\ub798\ud53d \ud488\uc9c8<\/td>\n<td width=\"211\">\ub192\uc740 \uc720\uc785, \ub0ae\uc740 \uad6c\ub9e4 \uc758\ub3c4<\/td>\n<td width=\"211\">4.4\ubc30 \ub192\uc740 \uc804\ud658\uc728\u00b3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>\u00a0<\/strong><\/p>\n<h4><strong>\uae30\uc220\uc801 \ud504\ub808\uc784\uc6cc\ud06c: \ucd5c\uc801\ud654 \ubc29\uc2dd\uc740 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud588\ub294\uac00<\/strong><\/h4>\n<table style=\"height: 277px;\" width=\"1070\">\n<tbody>\n<tr>\n<td width=\"132\"><strong>\uad6c\ubd84<\/strong><\/td>\n<td width=\"217\"><strong>\uc804\ud1b5\uc801\uc778 SEO<\/strong><\/td>\n<td width=\"208\"><strong>GEO<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"132\">\ud575\uc2ec \ubaa9\ud45c<\/td>\n<td width=\"217\">\uac80\uc0c9 \uacb0\uacfc \ub0b4 \uc21c\uc704 \ud655\ubcf4<\/td>\n<td width=\"208\">\u00a0\ub2f5\ubcc0 \ub0b4 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ubc0f \uc778\uc2dd \ud615\uc131<\/td>\n<\/tr>\n<tr>\n<td width=\"132\">\uc791\ub3d9 \ubc29\uc2dd<\/td>\n<td width=\"217\">\ud0a4\uc6cc\ub4dc \ub9e4\uce6d \ubc0f \ub9c1\ud06c \uad8c\uc704<\/td>\n<td width=\"208\">\uc758\ubbf8 \uae30\ubc18 \uc774\ud574 \ubc0f \uc2e0\ub8b0\ub3c4<\/td>\n<\/tr>\n<tr>\n<td width=\"132\">\ucd5c\uc801\ud654 \ub300\uc0c1<\/td>\n<td width=\"217\">\uc6f9\uc0ac\uc774\ud2b8 \uad6c\uc870 \ubc0f \ud0a4\uc6cc\ub4dc<\/td>\n<td width=\"208\">\uace0\ud488\uc9c8 \ub370\uc774\ud130 \uc790\uc0b0 \ubc0f \uc5d4\ud2f0\ud2f0 \uc815\ubcf4<\/td>\n<\/tr>\n<tr>\n<td width=\"132\">\uc0ac\uc6a9\uc790 \uacbd\ud5d8<\/td>\n<td width=\"217\">\uc0ac\uc6a9\uc790\uac00 \uac80\uc0c9 \uacb0\uacfc \ubaa9\ub85d\uc5d0\uc11c \uc9c1\uc811 \uc815\ubcf4 \uc120\ud0dd<\/td>\n<td width=\"208\">AI\uac00 \ud1b5\ud569\ub41c \ub2f5\ubcc0 \uc0dd\uc131<\/td>\n<\/tr>\n<tr>\n<td width=\"132\">\uc131\uacfc \uce21\uc815<\/td>\n<td width=\"217\">\uc6f9\uc0ac\uc774\ud2b8 \ud2b8\ub798\ud53d, \ud0a4\uc6cc\ub4dc \uc21c\uc704<\/td>\n<td width=\"208\">\ube0c\ub79c\ub4dc \uc5b8\uae09\ub960, \uac10\uc131 \ubd84\uc11d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>\u00a0<\/strong><\/p>\n<h4><strong>The Business Strategy (How our Actions must Change)<\/strong><\/h4>\n<table style=\"height: 369px;\" width=\"1070\">\n<tbody>\n<tr>\n<td width=\"139\"><strong>\uad6c\ubd84<\/strong><\/td>\n<td width=\"208\"><strong>\uc804\ud1b5\uc801\uc778 SEO<\/strong><\/td>\n<td width=\"211\"><strong>GEO<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"139\">\ud575\uc2ec \ubaa9\ud45c<\/td>\n<td width=\"208\">\ud2b8\ub798\ud53d \ud655\ubcf4 \ubc0f \ub9ac\ub4dc \uc804\ud658<\/td>\n<td width=\"211\">\ube0c\ub79c\ub4dc \uc2e0\ub8b0 \uad6c\ucd95 \ubc0f \uc758\uc0ac\uacb0\uc815 \uc601\ud5a5\ub825 \ud655\ubcf4<\/td>\n<\/tr>\n<tr>\n<td width=\"139\">\ud575\uc2ec \uac1c\ub150<\/td>\n<td width=\"208\">\ub514\uc9c0\ud138 \uc911\uac1c\uc778 (\ud575\uc2ec \uc704\uce58 \uc120\uc810 \ub3c4\uc6c0)<\/td>\n<td width=\"211\">\ub300\ud559 \uad50\uc218 (\uc804\ubb38 \uc9c0\uc2dd \uad6c\ucd95 \ubc0f \uacf5\uc720)<\/td>\n<\/tr>\n<tr>\n<td width=\"139\">\ucd5c\uc801\ud654 \ub300\uc0c1<\/td>\n<td width=\"208\">\uc6f9\uc0ac\uc774\ud2b8 \uad6c\uc870 \ubc0f \ub9c1\ud06c<\/td>\n<td width=\"211\">\uac80\uc99d \uac00\ub2a5\ud55c \uc9c0\uc2dd \uc790\uc0b0<\/td>\n<\/tr>\n<tr>\n<td width=\"139\">\ud575\uc2ec \uc5ed\ub7c9<\/td>\n<td width=\"208\">SEO \uae30\uc220, \ub9c1\ud06c \ube4c\ub529<\/td>\n<td width=\"211\">\uc804\ubb38\uc131 \uad6c\ucd95, \ub370\uc774\ud130 \ud050\ub808\uc774\uc158<\/td>\n<\/tr>\n<tr>\n<td width=\"139\">\ud575\uc2ec KPI<\/td>\n<td width=\"208\">\uac80\uc0c9 \uc21c\uc704, CTR, \uc804\ud658\uc728<\/td>\n<td width=\"211\">\ube0c\ub79c\ub4dc \uc5b8\uae09\ub960, AI \uc778\uc6a9\ub7c9<\/td>\n<\/tr>\n<tr>\n<td width=\"139\">ROI \ud0c0\uc784\ub77c\uc778<\/td>\n<td width=\"208\">\ub2e8\uae30~\uc911\uae30<\/td>\n<td width=\"211\">\uc7a5\uae30\uc801\uc778 \uc804\ub7b5 \uc790\uc0b0 \uad6c\ucd95<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>\u00a0<\/strong>[\/vc_column_text][vc_separator css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h2>LLM\uc758 \uc0c8\ub85c\uc6b4 \ubd84\ud654<\/h2>\n<p>2026\ub144, \uae00\ub85c\ubc8c \ub514\uc9c0\ud138 \ud658\uacbd\uc740 \uc804\ud1b5\uc801\uc778 SEO\uc5d0\uc11c \uc0dd\uc131\ud615 \uc5d4\uc9c4 \ucd5c\uc801\ud654 (GEO, Generative Engine Optimization) \uc911\uc2ec\uc73c\ub85c \uc774\ub3d9\ud558\ub294 \uadfc\ubcf8\uc801\uc778 \ubcc0\ud654\ub97c \ub9de\uc774\ud588\uc2b5\ub2c8\ub2e4.<br \/>\n\uc774\uc81c \ube0c\ub79c\ub4dc\uc758 \uc628\ub77c\uc778 \uc874\uc7ac\uac10\uc740 \ub2e8\uc21c\ud788 \uac80\uc0c9 \uacb0\uacfc \uc0c1\uc704\uc5d0 \ub178\ucd9c\ub418\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, AI\uac00 \uc0dd\uc131\ud558\ub294 \ub2f5\ubcc0\uc5d0\uc11c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc815\ubcf4 \ucd9c\ucc98\ub85c \uc778\uc6a9\ub418\ub294 \uac83\uc774 \uc0c8\ub85c\uc6b4 \uc131\uacf5 \uae30\uc900\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<br \/>\n\ud558\uc9c0\ub9cc \uc774\ub7ec\ud55c \ubcc0\ud654\ub294 \uc0c8\ub85c\uc6b4 \uacfc\uc81c\ub3c4 \ud568\uaed8 \uac00\uc838\uc654\uc2b5\ub2c8\ub2e4. \ubc14\ub85c \uc11c\uad6c LLM\uacfc \uc911\uad6d LLM \uac04\uc758 \uaca9\ucc28\uac00 \uc810\ucc28 \ud655\ub300\ub418\uace0 \uc788\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4.<br \/>\n\uae00\ub85c\ubc8c \ube0c\ub79c\ub4dc\uc5d0\uac8c\ub294 \uc911\uad6d AI \uac80\uc0c9 \uc0dd\ud0dc\uacc4\uc758 \uaddc\ubaa8\uc640 \ud2b9\uc131\uc744 \uc774\ud574\ud558\ub294 \uac83\uc774 \ub354 \uc774\uc0c1 \uc120\ud0dd\uc774 \uc544\ub2cc \ud544\uc218 \uacfc\uc81c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<br \/>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>\uc911\uad6d \uc0dd\uc131\ud615 AI \uc2dc\uc7a5\uc758 \ud3ed\ubc1c\uc801 \uc131\uc7a5 (2025\ub144 12\uc6d4 \uae30\uc900)<\/h3>\n<p><strong>\uc2dc\uc7a5 \ubcf4\uae09 \ud604\ud669: \uc911\uad6d\uc758 \uc0dd\uc131\ud615 AI \uc774\uc6a9\uc790\ub294 6\uc5b5 200\ub9cc \uba85\uc73c\ub85c, \uc804\ub144 \ub300\ube44 141.7% \uc99d\uac00\ud558\uc600\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub2e8 1\ub144 \ub9cc\uc5d0 3\uc5b5 5,300\ub9cc \uba85\uc774 \uc0c8\ub86d\uac8c \uc720\uc785\ub41c \uac83\uc73c\ub85c, \uc804\uccb4 \ubcf4\uae09\ub960\uc740 42.8%\ub97c \uae30\ub85d\ud588\uc2b5\ub2c8\ub2e4. \u00b9<strong><em><sup>1<\/sup><\/em><\/strong>.<\/strong><\/p>\n<p style=\"text-align: center;\"><em><img class=\"size-large wp-image-86708 aligncenter\" src=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/Figure-1-Generative-AI-Popularity-Rate-1-1024x634.png\" alt=\"\" width=\"1024\" height=\"634\" srcset=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/Figure-1-Generative-AI-Popularity-Rate-1-1024x634.png 1024w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/Figure-1-Generative-AI-Popularity-Rate-1-300x186.png 300w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/Figure-1-Generative-AI-Popularity-Rate-1-768x475.png 768w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/Figure-1-Generative-AI-Popularity-Rate-1-1536x951.png 1536w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/Figure-1-Generative-AI-Popularity-Rate-1.png 1591w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em>\ud45c 1: \uc0dd\uc131\ud615 AI \uc774\uc6a9\ub960<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>GEO\ud65c\uc6a9 \uae30\ud68c: \uc0dd\uc131\ud615 AI \uc0ac\uc6a9\uc790\uc758 76.0%\ub294 \uc9c8\uc758\uc751\ub2f5(Q&amp;A)\uc744 \uc8fc\uc694 \ud65c\uc6a9 \ubaa9\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.\u00b9 \uadf8 \uc678 \ud65c\uc6a9 \ubd84\uc57c\ub85c\ub294 \uc774\ubbf8\uc9c0\u00b7\uc601\uc0c1 \uc0dd\uc131(47.8%), \ud14d\uc2a4\ud2b8 \uc0dd\uc131(37.6%), \uc5c5\ubb34 \uc694\uc57d \ubc0f PPT \uc791\uc131(32.5%) \ub4f1\uc774 \ub4a4\ub97c \uc774\uc5c8\uc2b5\ub2c8\ub2e4.<strong><sup>1<\/sup><\/strong><strong>.<\/strong><\/strong><\/p>\n<p style=\"text-align: center;\"><em data-wp-editing=\"1\"><img class=\"size-large wp-image-86711 aligncenter\" src=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/Figure-2-Purposes-of-Using-Generative-AI-Products-1-1024x688.png\" alt=\"\" width=\"1024\" height=\"688\" srcset=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/Figure-2-Purposes-of-Using-Generative-AI-Products-1-1024x688.png 1024w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/Figure-2-Purposes-of-Using-Generative-AI-Products-1-300x202.png 300w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/Figure-2-Purposes-of-Using-Generative-AI-Products-1-768x516.png 768w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/Figure-2-Purposes-of-Using-Generative-AI-Products-1-1536x1032.png 1536w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/Figure-2-Purposes-of-Using-Generative-AI-Products-1.png 1586w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><br \/>\n<\/em><\/p>\n<p style=\"text-align: center;\"><em data-wp-editing=\"1\">\ud45c 2: \uc0dd\uc131\ud615 AI \ud65c\uc6a9 \ubaa9\uc801<\/em><\/p>\n<p>\uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uad6c\ub9e4\ud558\uae30 \uc804, 80% \uc774\uc0c1\uc758 \uc0ac\uc6a9\uc790\uac00 AI \uac80\uc0c9\uc744 \uad6c\ub9e4 \uc758\uc0ac\uacb0\uc815 \uacfc\uc815\uc5d0 \ud65c\uc6a9\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uae30\uc220\uc801 \uc9c4\uc785\uc7a5\ubcbd\uc774 \ub192\uace0 \uc758\uc0ac\uacb0\uc815 \uc8fc\uae30\uac00 \uae34 \uc81c\ud488\uc77c\uc218\ub85d AI \uac80\uc0c9 \uc758\uc874\ub3c4\uac00 \ub354\uc6b1 \ub192\uc544\uc9c0\ub294 \uacbd\ud5a5\uc744 \ubcf4\uc600\uc2b5\ub2c8\ub2e4.\u00b2<\/p>\n<h4><strong>AI \uac80\uc0c9\uc744 \uac00\uc7a5 \ub9ce\uc774 \ud65c\uc6a9\ud558\ub294 \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4 TOP 6\u00b2<br \/>\n<img class=\"alignnone size-large wp-image-87145\" src=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/08\/China-vs-Global-LLMs-Table-4-KR-1024x389.jpg\" alt=\"\" width=\"1024\" height=\"389\" srcset=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/08\/China-vs-Global-LLMs-Table-4-KR-1024x389.jpg 1024w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/08\/China-vs-Global-LLMs-Table-4-KR-300x114.jpg 300w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/08\/China-vs-Global-LLMs-Table-4-KR-768x292.jpg 768w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/08\/China-vs-Global-LLMs-Table-4-KR.jpg 1093w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><br \/>\n<\/strong><\/h4>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>AI\ub294 \uae30\uc5c5\uacfc \uad6c\ub9e4\uc790\ub97c \uc5f0\uacb0\ud558\ub294 \uc0c8\ub85c\uc6b4 \uc911\uac1c\uc790<\/h3>\n<p>\uc624\ub298\ub0a0 \uae30\uc5c5\uc758 \ube44\uc988\ub2c8\uc2a4 \uc6b4\uc601\uc5d0\uc11c AI\ub294 \uc774\uc81c \uc120\ud0dd\uc774 \uc544\ub2cc \ud544\uc218\uc801\uc778 \uc694\uc18c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p><em><img class=\"alignnone size-large wp-image-86705 aligncenter\" src=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/AI-Marketing-Funnel-Diagram-1-1024x586.jpg\" alt=\"\" width=\"1024\" height=\"586\" srcset=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/AI-Marketing-Funnel-Diagram-1-1024x586.jpg 1024w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/AI-Marketing-Funnel-Diagram-1-300x172.jpg 300w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/AI-Marketing-Funnel-Diagram-1-768x440.jpg 768w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/05\/AI-Marketing-Funnel-Diagram-1.jpg 1369w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em>AI \ub9c8\ucf00\ud305 \ud37c\ub110 \uad6c\uc870<\/em><\/p>\n<ol>\n<li>\ub178\ucd9c \ubc0f \ub3c4\ub2ec \ubc94\uc704: \uf0b7 \uc0ac\uc6a9\uc790\ub294 \uc774\uc81c \uac80\uc0c9 \uacb0\uacfc\uac00 \uc544\ub2cc AI\uac00 \uc0dd\uc131\ud55c \ub2f5\ubcc0\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub97c \ubc1c\uacac\ud558\uace0 \uc811\ud558\uac8c \ub429\ub2c8\ub2e4.<\/li>\n<li>\uc0ac\uc6a9\uc790 \ucc38\uc5ec: \uc758\uc0ac\uacb0\uc815 \uacfc\uc815\uc5d0\uc11c AI\ub294 \ube0c\ub79c\ub4dc \uc18c\uac1c, \uc81c\ud488 \uc124\uba85, \uac1c\uc778 \ub9de\ucda4\ud615 \ucd94\ucc9c \ub4f1\uc744 \uc81c\uacf5\ud558\uba70 \uc18c\ube44\uc790\uc758 \uc815\ubcf4 \ud0d0\uc0c9\uacfc \uc758\uc0ac\uacb0\uc815\uc744 \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/li>\n<li>\uad6c\ub9e4\uc640 \uc2e0\ub8b0: AI\ub294 \uc0c8\ub85c\uc6b4 \uc2e0\ub8b0\uc758 \uc815\ubcf4\uc6d0\uc73c\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uc73c\uba70, AI \ub0b4 \ube0c\ub79c\ub4dc \ub178\ucd9c\ub3c4\ub294 \ube0c\ub79c\ub4dc\uc758 \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c\ub85c \ubd80\uc0c1\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p><strong>\uae30\uc874<\/strong> <strong>\uac80\uc0c9\uacfc<\/strong><strong> AI <\/strong><strong>\uac80\uc0c9\uc774<\/strong> <strong>\uacf5\uc874\ud558\ub294<\/strong> <strong>\uc2dc\ub300\uc5d0\uc11c<\/strong> <strong>\uc131\uacf5\ud558\uae30<\/strong> <strong>\uc704\ud574\uc11c\ub294<\/strong> <strong>\ub450<\/strong> <strong>\ud658\uacbd\uc744<\/strong> <strong>\ubaa8\ub450<\/strong> <strong>\uace0\ub824\ud55c<\/strong> <strong>\uc804\ub7b5\uc774<\/strong> <strong>\ud544\uc694\ud569\ub2c8\ub2e4<\/strong><strong>.<\/strong><br \/>\n\uc774\ubc88 \uae00\uc5d0\uc11c\ub294 \uc815\ubcf4 \ud0d0\uc0c9 \ubc29\uc2dd\uc758 \ubcc0\ud654, AI \uc2dc\ub300\uc5d0\uc11c \uc2e0\ub8b0\uac00 \ud615\uc131\ub418\ub294 \ubc29\uc2dd, \uadf8\ub9ac\uace0 \uae00\ub85c\ubc8c AI\uc640 \uc911\uad6d AI \uc0dd\ud0dc\uacc4 \uac04 \uaca9\ucc28\ub97c \uadf9\ubcf5\ud558\uae30 \uc704\ud55c \uad6c\uccb4\uc801\uc778 \uc804\ub7b5\uc744 \uc0b4\ud3b4\ubd05\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uae00\ub85c\ubc8c<\/strong><strong> AI <\/strong><strong>\uc0dd\ud0dc\uacc4<\/strong>: ChatGPT, Perplexity, Google AI Overviews, and Claude (\uc8fc\ub85c \uc11c\uad6c\uc758 \ub370\uc774\ud130\uc640 \uc18c\uc2a4\ub97c \uae30\ubc18\uc73c\ub85c \ud559\uc2b5)<\/li>\n<li><strong>\uc911\uad6d<\/strong><strong> AI <\/strong><strong>\uc0dd\ud0dc\uacc4<\/strong>: ByteDance Doubao, DeepSeek, Alibaba Tongyi Qianwen, Tencent Yuanbao, Kimi, and Baidu ERNIE Bot.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>\uc911\uad6d \uc0dd\uc131\ud615 AI \uc0dd\ud0dc\uacc4\uc758 \uc791\ub3d9 \uc6d0\ub9ac \uc774\ud574\ud558\uae30<\/h3>\n<p>\uc911\uad6d\uc758 AI \uc0dd\ud0dc\uacc4\ub294 \uc790\uccb4\uc801\uc778 \ub17c\ub9ac, \uc778\ud504\ub77c, \uc54c\uace0\ub9ac\uc998\uc801 \ud2b9\uc131\uc744 \uae30\ubc18\uc73c\ub85c \uad6c\ucd95\ub41c \ub3c5\ub9bd\uc801\uc778 \uc0dd\ud0dc\uacc4\ub85c \uc791\ub3d9\ud569\ub2c8\ub2e4.<\/p>\n<p>GEO \ud658\uacbd\uc5d0\uc11c \uc2e0\ub8b0\ub294 \uac00\uc7a5 \uc911\uc694\ud55c \uc790\uc0b0\uc774\uba70, \uc774\ub7ec\ud55c \uc2e0\ub8b0\ub294 LLM\uc774 \uc5b4\ub5a4 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\uace0 \ud65c\uc6a9\ud558\ub294\uc9c0\uc5d0 \ub530\ub77c \uacb0\uc815\ub429\ub2c8\ub2e4. \uc911\uad6d\uacfc \uae00\ub85c\ubc8c LLM\uc740 \uc11c\ub85c \ub9e4\uc6b0 \ub2e4\ub978 \ub370\uc774\ud130 \uc0dd\ud0dc\uacc4\ub97c \uae30\ubc18\uc73c\ub85c \ud559\uc2b5\ud558\uae30 \ub54c\ubb38\uc5d0, \ube0c\ub79c\ub4dc\ub97c \uc778\uc2dd\ud558\uace0 \uc6b0\uc120\uc21c\uc704\ub97c \ud310\ub2e8\ud558\uba70, \ucd94\ucc9c\ud558\ub294 \ubc29\uc2dd\uc5d0\ub3c4 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce69\ub2c8\ub2e4. \ub530\ub77c\uc11c \uac01 AI \uc2dc\uc2a4\ud15c\uc774 \uc5b4\ub5a4 \ub370\uc774\ud130\uc640 \uad6c\uc870\ub97c \uae30\ubc18\uc73c\ub85c \uad6c\ucd95\ud558\uace0 \ud559\uc2b5\ub418\ub294\uc9c0\ub97c \uc774\ud574\ud558\ub294 \uac83\uc774 AI \uc2dc\ub300\uc5d0 \uc2e0\ub8b0\ub97c \ud655\ubcf4\ud558\ub294 \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>\uc911\uad6d<\/strong><strong> AI <\/strong><strong>\uac80\uc0c9<\/strong> <strong>\uc2dc\ub300\uc5d0\uc11c\ub294<\/strong> <strong>\uae30\uc5c5\uc758<\/strong> <strong>\ub3c5\ub9bd<\/strong> <strong>\uc6f9\uc0ac\uc774\ud2b8\ub9cc\uc73c\ub85c\ub294<\/strong> <strong>\ucda9\ubd84\ud55c<\/strong> <strong>\uc601\ud5a5\ub825\uc744<\/strong> <strong>\ud655\ubcf4\ud558\uae30<\/strong> <strong>\uc5b4\ub835\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/p>\n<p>Doubao, DeepSeek, ERNIE Bot\uacfc \uac19\uc740 \ubaa8\ub378\uc744 \uad6c\ub3d9\ud558\ub294 \ub370\uc774\ud130 \uc778\ud504\ub77c\ub294 \ud558\ub098\uc758 \ube0c\ub79c\ub4dc \uc6f9\uc0ac\uc774\ud2b8\ub97c \uc8fc\uc694 \uc815\ubcf4 \ucd9c\ucc98\ub85c \uc6b0\uc120 \ud65c\uc6a9\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub300\uc2e0, \uc911\uad6d\uc758 \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uacfc \ud604\uc9c0\ud654\ub41c \ucf58\ud150\uce20 \uc0dd\ud0dc\uacc4\uc5d0\uc11c \uc0dd\uc131\ub418\ub294 \ub370\uc774\ud130\ub97c \uc911\uc2ec\uc73c\ub85c \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\uace0 \ud65c\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub530\ub77c\uc11c \ube0c\ub79c\ub4dc\ub294 \uae30\uc874\uc758 \uc6f9\uc0ac\uc774\ud2b8 \uc911\uc2ec \ucd5c\uc801\ud654\uc5d0\uc11c \ubc97\uc5b4\ub098, \uc804\ub7b5\uc801\uc778 \uc5d0\ucf54\uc2dc\uc2a4\ud15c \uc2dc\ub529 (Ecosystem Seeding)\uc73c\ub85c \uad00\uc810\uc744 \uc804\ud658\ud574\uc57c \ud569\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\ub97c \uc790\uc0ac \uc6f9\uc0ac\uc774\ud2b8\ub85c \uc720\ub3c4\ud558\ub294 \uac83\ubcf4\ub2e4, LLM\uc774 \uc8fc\uc694 \ub370\uc774\ud130 \uc18c\uc2a4\ub85c \ud65c\uc6a9\ud558\ub294 \uc81c3\uc790 \ud50c\ub7ab\ud3fc\uc5d0 AI\uac00 \uc774\ud574\ud558\uae30 \uc27d\uace0 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \ucf58\ud150\uce20\ub97c \uc804\ub7b5\uc801\uc73c\ub85c \uad6c\ucd95\ud558\uace0 \ud655\uc0b0\ud558\ub294 \uc804\ub7b5\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<h4><strong>\ud658\uacbd \ubcc0\ud654: \uc2dc\uc7a5\uc740 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud588\ub294\uac00<br \/>\n<img class=\"alignnone size-large wp-image-87154\" src=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/08\/China-vs-Global-LLMs-Table-1-KR-1024x496.jpg\" alt=\"\" width=\"1024\" height=\"496\" srcset=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/08\/China-vs-Global-LLMs-Table-1-KR-1024x496.jpg 1024w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/08\/China-vs-Global-LLMs-Table-1-KR-300x145.jpg 300w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/08\/China-vs-Global-LLMs-Table-1-KR-768x372.jpg 768w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/08\/China-vs-Global-LLMs-Table-1-KR.jpg 1146w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><br \/>\n<\/strong><\/h4>\n<h4><strong>\uae30\uc220\uc801 \ud504\ub808\uc784\uc6cc\ud06c: \ucd5c\uc801\ud654 \ubc29\uc2dd\uc740 \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud588\ub294\uac00<\/strong><\/h4>\n<h4><strong><img class=\"alignnone size-large wp-image-87151\" src=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/08\/China-vs-Global-LLMs-Table-2-KR-1024x468.jpg\" alt=\"\" width=\"1024\" height=\"468\" srcset=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/08\/China-vs-Global-LLMs-Table-2-KR-1024x468.jpg 1024w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/08\/China-vs-Global-LLMs-Table-2-KR-300x137.jpg 300w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/08\/China-vs-Global-LLMs-Table-2-KR-768x351.jpg 768w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/08\/China-vs-Global-LLMs-Table-2-KR.jpg 1141w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><br \/>\nThe Business Strategy (How our Actions must Change)<br \/>\n<img class=\"alignnone size-large wp-image-87148\" src=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/08\/China-vs-Global-LLMs-Table-3-KR-1024x496.jpg\" alt=\"\" width=\"1024\" height=\"496\" srcset=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/08\/China-vs-Global-LLMs-Table-3-KR-1024x496.jpg 1024w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/08\/China-vs-Global-LLMs-Table-3-KR-300x145.jpg 300w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/08\/China-vs-Global-LLMs-Table-3-KR-768x372.jpg 768w, https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/08\/China-vs-Global-LLMs-Table-3-KR.jpg 1141w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><br \/>\n<\/strong><\/h4>\n<p><strong>\u00a0<\/strong>[\/vc_column_text][vc_separator css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\"><strong>Next in this series:<\/strong><\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\"><a href=\"https:\/\/www.theegg.com\/ko\/insights\/china-vs-global-llms-ai-search-era-part-2\/\">\uc911\uad6d AI \uc0dd\ud0dc\uacc4\uc758 \uc8fc\uc694 \ud50c\ub808\uc774\uc5b4, \ub370\uc774\ud130 \uc18c\uc2a4 \ubc0f \uc2e0\ub8b0 \uc2e0\ud638 (Part 2 of 3))<\/a><br \/>\n<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3>\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ub274\uc2a4 + \uc778\uc0ac\uc774\ud2b8<\/h3>\n<p>[\/vc_column_text]<div class=\"preloader\"><div class=\"preloader-spin\"><\/div><\/div><div id=\"style-98ac187\" data-style-uid=\"98ac187\" class=\"blog blog-style-3x clearfix blog-style-masonry item-animation-move-up pagination-more\" data-next-page=\"2\" data-pages-count=\"9\"> <article id=\"post-87169\" class=\"col-lg-4 col-md-4 col-sm-6 col-xs-6 item-animations-not-inited post-87169 post type-post status-publish format-standard has-post-thumbnail category-insights\"> <div class=\"post-image\"><div class=\"post-featured-content\"><a href=\"https:\/\/www.theegg.com\/ko\/insights\/china-vs-global-llms-ai-search-era-part-2\/\"> <picture> <img src=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2026\/08\/Chinese-LLM-Part-2KO-thegem-blog-masonry.png\" width=\"640\" height=\"320\" class=\"img-responsive\" alt=\"Chinese LLM (Part 2)(KO)\" \/> <\/picture> <\/a><\/div><\/div> <div class=\"description\"> <div class=\"post-meta-conteiner\"> <div class=\"post-meta-right\"> <\/div> <\/div> <div class=\"post-title\"> <div class=\"entry-title title-h4\"><a href=\"https:\/\/www.theegg.com\/ko\/insights\/china-vs-global-llms-ai-search-era-part-2\/\" rel=\"bookmark\">26 8\uc6d4: <span class=\"light\">\uc911\uad6d AI \uc0dd\ud0dc\uacc4\uc758 \uc8fc\uc694 \ud50c\ub808\uc774\uc5b4, \ub370\uc774\ud130 \uc18c\uc2a4 \ubc0f \uc2e0\ub8b0 \uc2e0\ud638 (3\ubd80\uc791, 2\ud3b8)<\/span><\/a><\/div> <\/div> <div class=\"post-text\"> <div class=\"summary\"> <\/div> <\/div> <div class=\"info clearfix\"> <div class=\"post-footer-sharing\"><div 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class=\"post-meta-right\"> <\/div> <\/div> <div class=\"post-title\"> <div class=\"entry-title title-h4\"><a href=\"https:\/\/www.theegg.com\/ko\/insights\/china-vs-global-llms-ai-search-era-part-1\/\" rel=\"bookmark\">04 8\uc6d4: <span class=\"light\">\uc911\uad6d vs. \uae00\ub85c\ubc8c \ub300\uaddc\ubaa8 \uc5b8\uc5b4\ubaa8\ub378(LLM): AI \uac80\uc0c9 \uc2dc\ub300 GEO\uc5d0 \ub9de\ucd98 \ub514\uc9c0\ud138 \uc874\uc7ac\uac10 \uad6c\ucd95 \uc804\ub7b5 (3\ubd80\uc791, 1\ud3b8)<\/span><\/a><\/div> <\/div> <div class=\"post-text\"> <div class=\"summary\"> <\/div> <\/div> <div class=\"info clearfix\"> <div class=\"post-footer-sharing\"><div class=\"gem-button-container gem-button-position-inline thegem-button-6ae81e4c06fea679\" ><a class=\"gem-button gem-button-size-tiny gem-button-style-flat gem-button-text-weight-normal gem-button-empty\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 3px;\" onmouseleave=\"\" onmouseenter=\"\" href=\"#\" target=\"_self\" role=\"button\" 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