{"id":83530,"date":"2025-07-30T14:11:43","date_gmt":"2025-07-30T06:11:43","guid":{"rendered":"https:\/\/www.theegg.com\/?p=83530"},"modified":"2025-12-01T09:39:42","modified_gmt":"2025-12-01T01:39:42","slug":"2025%eb%85%84-%ec%a4%91%ea%b5%ad%ec%97%90%ec%84%9c-%ea%b0%80%ec%9e%a5-%ec%9d%b8%ea%b8%b0-%ec%9e%88%eb%8a%94-%ea%b2%80%ec%83%89-%ec%97%94%ec%a7%84","status":"publish","type":"post","link":"https:\/\/www.theegg.com\/ko\/insights\/most-popular-search-engines-in-china\/","title":{"rendered":"2025\ub144 \uc911\uad6d\uc5d0\uc11c \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \uac80\uc0c9 \uc5d4\uc9c4"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<h1>2025\ub144 \uc911\uad6d\uc5d0\uc11c \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \uac80\uc0c9 \uc5d4\uc9c4<\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<img class=\"alignnone wp-image-83560 size-large\" src=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2025\/07\/insert-image_1080x540-copy-1024x512.png\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2025\/07\/insert-image_1080x540-copy-1024x512.png 1024w, https:\/\/www.theegg.com\/wp-content\/uploads\/2025\/07\/insert-image_1080x540-copy-300x150.png 300w, https:\/\/www.theegg.com\/wp-content\/uploads\/2025\/07\/insert-image_1080x540-copy-768x384.png 768w, https:\/\/www.theegg.com\/wp-content\/uploads\/2025\/07\/insert-image_1080x540-copy.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]\uc911\uad6d\uc5d0\uc11c\ub294 \uc18c\uc15c \uac80\uc0c9\uc758 \ud65c\uc6a9\uc774 \uc810\ucc28 \ub298\uc5b4\ub098\uace0 \uc788\uc9c0\ub9cc, \uc5ec\uc804\ud788 \uac80\uc0c9 \uc5d4\uc9c4\uc774 \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud604\uc7ac \uc911\uad6d\uc758 \uc778\ud130\ub137 \uc774\uc6a9\uc790\ub294 \uc57d 11\uc5b5 \uba85(\uc815\ud655\ud788\ub294 10\uc5b5 9967\ub9cc \uba85)\uc5d0 \ub2ec\ud558\uba70, \uc774 \uc911 75%\uac00 \uac80\uc0c9 \uc5d4\uc9c4\uc744 \ud1b5\ud574 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ud0d0\uc0c9\ud558\uace0 \uad6c\ub9e4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubc30\uacbd \uc18d\uc5d0\uc11c \uc911\uad6d\uc740 \uc138\uacc4 \ucd5c\ub300 \uaddc\ubaa8\uc758 \uc18c\ube44 \uc2dc\uc7a5\uc73c\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\uc911\uad6d\uc758 \uac80\uc0c9 \ud658\uacbd\uc740 \ub2e4\ub978 \ub098\ub77c\uc640\ub294 \ud655\uc5f0\ud788 \ub2e4\ub985\ub2c8\ub2e4. \uad6c\uae00\uc774 \uc11c\ube44\uc2a4\ub418\uc9c0 \uc54a\ub294 \uc911\uad6d\uc5d0\uc11c\ub294 \ubc14\uc774\ub450(Baidu)\uac00 \ub300\ud45c\uc801\uc778 \uac80\uc0c9 \uc5d4\uc9c4\uc73c\ub85c \uc0ac\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc\uc5d0\ub294 \ub9c8\uc774\ud06c\ub85c\uc18c\ud504\ud2b8\uc758 \ube59(Bing)\uc774 \ube60\ub974\uac8c \uc810\uc720\uc728\uc744 \ub192\uc774\uba70 \uc0ac\uc6a9\uc790 \ucda9\uc131\ub3c4\ub97c \ub450\uace0 \uacbd\uc7c1\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc911\uad6d\uc5d0\uc11c \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \uac80\uc0c9 \uc5d4\uc9c4\uc740 \ubb34\uc5c7\uc778\uc9c0, \uadf8\ub9ac\uace0 \uc911\uad6d \uc2dc\uc7a5\uc744 \uaca8\ub0e5\ud55c \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc740 \ubb34\uc5c7\uc778\uc9c0 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>\n<h2>\uc911\uad6d\uc5d0\uc11c \uac00\uc7a5 \uc778\uae30\uc788\ub294 \uac80\uc0c9 \uc5d4\uc9c4<\/h2>\n<p>2024\ub144 11\uc6d4 \uae30\uc900, \ubc14\uc774\ub450(Baidu)\ub294 \uc911\uad6d \ub0b4\uc5d0\uc11c 54.36%\uc758 \uc810\uc720\uc728\uc73c\ub85c \uac00\uc7a5 \ub9ce\uc774 \uc0ac\uc6a9\ub418\ub294 \uac80\uc0c9 \uc5d4\uc9c4\uc785\ub2c8\ub2e4. \u2018\uc911\uad6d\uc758 \uad6c\uae00\u2019\ub85c \ubd88\ub9b4 \ub9cc\ud07c \ubc14\uc774\ub450\ub294 \uc911\uad6d\uc758 \ub300\ud45c\uc801\uc778 \uac80\uc0c9 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. \uae30\ubcf8\uc801\uc778 \uac80\uc0c9 \uae30\ub2a5 \uc678\uc5d0\ub3c4 \uc9c0\ub3c4, \ub274\uc2a4, \ubc88\uc5ed \ub4f1 \ub2e4\uc591\ud55c \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uba70, \uc911\uad6d\uc5b4 \ubc29\uc5b8 \uac80\uc0c9\ucc98\ub7fc \ud604\uc9c0\ud654\ub41c \uae30\ub2a5\ub3c4 \uac16\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub9c8\uc774\ud06c\ub85c\uc18c\ud504\ud2b8\uc758 \ube59(Bing)\uc740 \uc810\uc720\uc728 30.29%\ub85c, \uc911\uad6d\uc5d0\uc11c \ubc14\uc774\ub450\uc5d0 \uc774\uc5b4 \ub450 \ubc88\uc9f8\ub85c \ub9ce\uc774 \uc0ac\uc6a9\ub418\ub294 \uac80\uc0c9 \uc5d4\uc9c4\uc785\ub2c8\ub2e4.<\/p>\n<p>\ucd5c\uadfc 1\ub144 \uc0ac\uc774 \ubc14\uc774\ub450\uc758 \uac80\uc0c9 \uc2dc\uc2a4\ud15c \uac1c\ud3b8\uc73c\ub85c \uc778\ud574 \uc810\uc720\uc728\uc740 2023\ub144 11\uc6d4 \uae30\uc900 68.52%\uc5d0\uc11c \uc57d 15% \ud558\ub77d\ud588\uc2b5\ub2c8\ub2e4. \ubc18\uba74 \ube59(Bing)\uc740 \uac19\uc740 \uae30\uac04 \ub3d9\uc548 11.5%\uc5d0\uc11c \uc57d 20% \uc0c1\uc2b9\ud558\uba70 \ub192\uc740 \uc131\uc7a5\uc138\ub97c \ubcf4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\uc911\uad6d\uc758 \uac80\uc0c9 \uc5d4\uc9c4 \uc2dc\uc7a5 \uc810\uc720\uc728<\/h2>\n<h3><strong>\uac80\uc0c9 \uc5d4\uc9c4 \uc810\uc720\uc728 \ud569\uacc4<\/strong><\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<img class=\"alignnone size-large wp-image-83552\" src=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2025\/07\/total-search-engine-share-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2025\/07\/total-search-engine-share-1024x576.jpg 1024w, https:\/\/www.theegg.com\/wp-content\/uploads\/2025\/07\/total-search-engine-share-300x169.jpg 300w, https:\/\/www.theegg.com\/wp-content\/uploads\/2025\/07\/total-search-engine-share-768x432.jpg 768w, https:\/\/www.theegg.com\/wp-content\/uploads\/2025\/07\/total-search-engine-share.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<ul>\n<li>\ubc14\uc774\ub450: 54.36%<\/li>\n<li>\ube59(Bing): 30.29%<\/li>\n<li>Haosou: 6.13%<\/li>\n<li>\uae30\ud0c0(Google, Yandex \ub4f1): 9.22%<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><em>\ucd9c\ucc98:\u00a0<a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\/all\/china#monthly-202310-202411\">StatCounter<\/a>\u00a0(2024\ub144 11\uc6d4)<\/em><\/p>\n<p>\ud558\uc9c0\ub9cc \uc804\uccb4 \uc810\uc720\uc728\uacfc \ub2ec\ub9ac, PC\uc640 \ubaa8\ubc14\uc77c \ud658\uacbd\ubcc4\ub85c \uc810\uc720\uc728\uc774 \ub2e4\ub985\ub2c8\ub2e4.<\/p>\n<h3><strong>\ub370\uc2a4\ud06c\ud1b1(PC) \uae30\uc900 \uac80\uc0c9 \uc5d4\uc9c4 \uc810\uc720\uc728<\/strong><\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<img class=\"alignnone wp-image-83567 size-full\" src=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2025\/07\/PC-image.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2025\/07\/PC-image.jpg 800w, https:\/\/www.theegg.com\/wp-content\/uploads\/2025\/07\/PC-image-300x200.jpg 300w, https:\/\/www.theegg.com\/wp-content\/uploads\/2025\/07\/PC-image-768x513.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<ul>\n<li>\ube59(Bing): 50.41%<\/li>\n<li>\ubc14\uc774\ub450: 30.64%<\/li>\n<li>Haosou: 13.14%<\/li>\n<li>\uae30\ud0c0(Google, Sogou \ub4f1): 7.92%<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><em>\ucd9c\ucc98: <a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\/desktop\/china#monthly-202310-202411\">StatCounter<\/a> (2024\ub144 11\uc6d4)<\/em><\/p>\n<p>\ube59(Bing)\uc740 2024\ub144 3\uc6d4 AI \uac80\uc0c9 \uae30\ub2a5 \ub3c4\uc785 \uc774\ud6c4 \uc810\uc720\uc728\uc774 \uafb8\uc900\ud788 \uc0c1\uc2b9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc810\uc720\uc72830.64%\uc758 \ubc14\uc774\ub450\ubcf4\ub2e4 \ub192\uc740 \uc810\uc720\uc728\uc744 \ubcf4\uc774\uba70, \uc911\uad6d \uac80\uc0c9 \uc2dc\uc7a5\uc5d0\uc11c \uc601\ud5a5\ub825\uc744 \ud655\ub300\ud574 \uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>\ubaa8\ubc14\uc77c \uae30\uc900 \uac80\uc0c9 \uc5d4\uc9c4 \uc810\uc720\uc728<\/strong><\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<img class=\"alignnone wp-image-83564 size-large\" src=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2025\/07\/\uc774\ubbf8\uc9c0-3-1024x549.png\" alt=\"\" width=\"1024\" height=\"549\" srcset=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2025\/07\/\uc774\ubbf8\uc9c0-3-1024x549.png 1024w, https:\/\/www.theegg.com\/wp-content\/uploads\/2025\/07\/\uc774\ubbf8\uc9c0-3-300x161.png 300w, https:\/\/www.theegg.com\/wp-content\/uploads\/2025\/07\/\uc774\ubbf8\uc9c0-3-768x411.png 768w, https:\/\/www.theegg.com\/wp-content\/uploads\/2025\/07\/\uc774\ubbf8\uc9c0-3-1536x823.png 1536w, https:\/\/www.theegg.com\/wp-content\/uploads\/2025\/07\/\uc774\ubbf8\uc9c0-3.png 1557w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<ul>\n<li>\ubc14\uc774\ub450: 67.99%<\/li>\n<li>\ube59(Bing): 18.60%<\/li>\n<li>Yandex: 4.54%<\/li>\n<li>\uae30\ud0c0(Shenma, Haosou \ub4f1): 1.55%<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><em>\ucd9c\ucc98: <a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\/mobile\/china#monthly-202310-202411\">StatCounter<\/a> (2024\ub144 11\uc6d4)<\/em><\/p>\n<p>\ubaa8\ubc14\uc77c \uac80\uc0c9 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \ubc14\uc774\ub450\uac00 \uc5ec\uc804\ud788 68%\uc5d0 \ub2ec\ud558\ub294 \ub192\uc740 \uc810\uc720\uc728\uc744 \uc720\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc 2024\ub144 3\uc6d4\uae4c\uc9c0\ub9cc \ud574\ub3c4 5.72%\uc5d0 \ubd88\uacfc\ud588\ub358 \ube59\uc758 \uc810\uc720\uc728\uc740 \ucd5c\uadfc 18.60%\uae4c\uc9c0 \ube60\ub974\uac8c \uc0c1\uc2b9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubaa8\ubc14\uc77c \uac80\uc0c9 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \ubc14\uc774\ub450\uac00 67.99%\uc758 \uc810\uc720\uc728\ub85c \uc5ec\uc804\ud788 \uac00\uc7a5 \ub9ce\uc774 \uc0ac\uc6a9\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube59(Bing)\uc740 2024\ub144 3\uc6d4\uc5d0 \uc810\uc720\uc728\uc774 5.72%\uc5d0 \ubd88\uacfc\ud588\uc9c0\ub9cc \ucd5c\uadfc 18.60%\uae4c\uc9c0 \uc62c\ub77c\uc654\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubc14\uc774\ub450\uc640 \ube59(Bing)\uc740 \ud604\uc7ac \uc911\uad6d\uc5d0\uc11c \uac00\uc7a5 \ud65c\ubc1c\ud788 \uc0ac\uc6a9\ub418\ub294 \uac80\uc0c9 \uc5d4\uc9c4\uc785\ub2c8\ub2e4. \uc815\ubcf4 \ud0d0\uc0c9\uc774\ub098 \uad6c\ub9e4 \uacb0\uc815 \uacfc\uc815\uc5d0\uc11c \uac80\uc0c9\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\ub294 \uc911\uad6d \uc0ac\uc6a9\uc790\ub4e4\uc758 \ud2b9\uc131\uc744 \uace0\ub824\ud560 \ub54c, \uc774 \ub450 \ud50c\ub7ab\ud3fc\uc740 \ube0c\ub79c\ub4dc \uc785\uc7a5\uc5d0\uc11c \ub193\uce60 \uc218 \uc5c6\ub294 \ud575\uc2ec \ub9c8\ucf00\ud305 \ucc44\ub110\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc911\uad6d \uc2dc\uc7a5 \uc9c4\ucd9c\uc744 \uace0\ub824\ud558\uace0 \uc788\ub2e4\uba74, \ud604\uc9c0 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc775\uc219\ud55c \ubc14\uc774\ub450\ubd80\ud130 \uc804\ub7b5\uc801\uc73c\ub85c \uc811\uadfc\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ube60\ub974\uac8c \uc810\uc720\uc728\uc744 \ub192\uc774\uace0 \uc788\ub294 \ube59\ub3c4 \ud568\uaed8 \uac80\ud1a0\ud574\ubcfc \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\ubc14\uc774\ub450 vs \ube59: \uc911\uad6d \ub300\ud45c \uac80\uc0c9 \uc5d4\uc9c4 \ube44\uad50<\/h2>\n<h3>\uc911\uad6d \uac80\uc0c9 \uc2dc\uc7a5\uc774 \ud2b9\ubcc4\ud55c \uc774\uc720\ub294?<\/h3>\n<p>\uc911\uad6d \uac80\uc0c9 \uc2dc\uc7a5\uc740 \ub2e8\uc21c\ud788 \uc5b8\uc5b4\ub098 \uae30\uc220\uc801\uc778 \ubb38\uc81c\ub9cc\uc73c\ub85c \uc124\uba85\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uc911\uad6d\uc5b4 \uace0\uc720\uc758 \ubb38\ubc95, \uc9c0\uc5ed\ubcc4 \ubb38\ud654, \uadf8\ub9ac\uace0 \uac80\uc0c9 \uc758\ub3c4\uae4c\uc9c0 \ubaa8\ub450 \ubc18\uc601\ud574 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc138\uc6cc\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc911\uad6d\uc5d0\uc11c \uac80\uc0c9 \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud560 \ub54c\ub294 \ub2e8\uc21c \ubc88\uc5ed\uc774 \uc544\ub2c8\ub77c, \uac01 \uc9c0\uc5ed\uacfc \ube44\uc988\ub2c8\uc2a4 \ud2b9\uc131\uc5d0 \ub9de\ucd98 \ucca0\uc800\ud55c \ud604\uc9c0\ud654\uac00 \ud544\uc218\uc785\ub2c8\ub2e4. \uc911\uad6d \uc0ac\uc6a9\uc790\uac00 \ubb34\uc5c7\uc744, \uc65c \uac80\uc0c9\ud558\ub294\uc9c0 \uc815\ud655\ud788 \uc774\ud574\ud558\uace0 \uc774\uc5d0 \ub9de\ub294 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud574\uc57c \uac80\uc0c9 \ub178\ucd9c \uae30\ud68c\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uae00\ub85c\ubc8c \uac80\uc0c9 \uc5d4\uc9c4\uc778 \ube59(Bing)\uc758 \uc601\ud5a5\ub825\uc774 \ucee4\uc9c0\uace0 \uc788\uc9c0\ub9cc, \uc5ec\uc804\ud788 \uc911\uad6d\uc5d0\uc11c\ub294 \ubc14\uc774\ub450\uac00 \uac00\uc7a5 \ub110\ub9ac \uc0ac\uc6a9\ub418\ub294 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. \ubc14\uc774\ub450\ub294 \uc6f9\uc0ac\uc774\ud2b8, \ub274\uc2a4, \uc774\ubbf8\uc9c0, \uc601\uc0c1, \ube14\ub85c\uadf8 \ub4f1 \ub2e4\uc591\ud55c \ucc44\ub110\uc744 \ud1b5\ud574 \ud48d\ubd80\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uba70 \uc0ac\uc6a9\uc790 \ucc38\uc5ec\ub3c4\ub97c \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, \ubc14\uc774\ub450\ub294 \uac80\uc0c9 \uc5d4\uc9c4\ubfd0 \uc544\ub2c8\ub77c \ub2e4\uc591\ud55c \uc790\uccb4 \uc11c\ube44\uc2a4\ub3c4 \uc798 \uac16\ucd94\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4:<\/p>\n<ul>\n<li><a href=\"https:\/\/baike.baidu.com\/\"><strong>\ubc14\uc774\ub450 \ubc14\uc774\ucee4<\/strong><\/a><strong>(Baidu Baike): <\/strong>\uc911\uad6d\ud310 \uc704\ud0a4\ud53c\ub514\uc544\ub85c, \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc9c1\uc811 \uc791\uc131\ud558\uace0 \ud3b8\uc9d1\ud558\ub294 \ubc29\ub300\ud55c \ubc31\uacfc\uc0ac\uc804 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<li><a href=\"https:\/\/baijiahao.baidu.com\/builder\/theme\/bjh\/login\"><strong>\ubc14\uc774\uc7c8\ud558\uc624<\/strong><\/a><strong>(Baijiahao)<\/strong>: \uac1c\uc778\uacfc \uae30\uc5c5 \ubaa8\ub450\uac00 \uae00, \uc774\ubbf8\uc9c0, \uc601\uc0c1 \ub4f1 \ub2e4\uc591\ud55c \ucf58\ud150\uce20\ub97c \uc81c\uc791\ud574 \uc62c\ub9b4 \uc218 \uc788\ub294 \uc0ac\uc6a9\uc790 \uc81c\uc791 \ucf58\ud150\uce20(UGC) \ud50c\ub7ab\ud3fc\uc73c\ub85c, \ubc14\uc774\ub450 \uac80\uc0c9 \uacb0\uacfc\uc5d0\uc11c \uc790\uc8fc \ub178\ucd9c\ub429\ub2c8\ub2e4.<\/li>\n<li><a href=\"https:\/\/image.baidu.com\/\"><strong>\ubc14\uc774\ub450 \uc774\ubbf8\uc9c0 \uac80\uc0c9<\/strong><\/a>: \uc2dc\uac01 \uc911\uc2ec\uc758 \ud0d0\uc0c9 \ub3c4\uad6c\ub85c, \uc0ac\uc9c4\uc774\ub098 \uc774\ubbf8\uc9c0\ub85c \uc815\ubcf4\ub97c \ucc3e\ub294 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ucd5c\uc801\ud654\ub41c \uac80\uc0c9 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ubc14\uc774\ub450\ub294 \ub2e4\uc591\ud55c \uc790\uccb4 \uc11c\ube44\uc2a4\ub97c \ud1b5\ud574 \uac80\uc0c9 \uacb0\uacfc \ub0b4\uc5d0\uc11c \uc0ac\uc6a9\uc790\uc5d0\uac8c \ud48d\ubd80\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uace0, \ub3d9\uc2dc\uc5d0 \uc790\uc0ac \ud50c\ub7ab\ud3fc\uc758 \ub178\ucd9c\uc744 \uac15\ud654\ud558\uba70 \uc2dc\uc7a5\uc5d0\uc11c\uc758 \uacbd\uc7c1\ub825\uc744 \uc720\uc9c0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><em style=\"text-align: center;\"><img class=\"alignnone wp-image-82364 size-large\" src=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2021\/09\/1_Baidu-Baike-1-1024x464.jpg\" alt=\"Baidu Baike interface\" width=\"1024\" height=\"464\" srcset=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2021\/09\/1_Baidu-Baike-1-1024x464.jpg 1024w, https:\/\/www.theegg.com\/wp-content\/uploads\/2021\/09\/1_Baidu-Baike-1-300x136.jpg 300w, https:\/\/www.theegg.com\/wp-content\/uploads\/2021\/09\/1_Baidu-Baike-1-768x348.jpg 768w, https:\/\/www.theegg.com\/wp-content\/uploads\/2021\/09\/1_Baidu-Baike-1-1536x696.jpg 1536w, https:\/\/www.theegg.com\/wp-content\/uploads\/2021\/09\/1_Baidu-Baike-1.jpg 1890w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em>\ubc14\uc774\ub450 \ubc14\uc774\ucee4(Baidu Baike) \ud648\ud398\uc774\uc9c0<\/em><\/p>\n<p>\ube59(Bing)\uc740 \uc6f9\uc0ac\uc774\ud2b8 \ucf58\ud150\uce20 \ubcc0\uacbd\uc5d0 \ub354 \ube60\ub974\uac8c \ubc18\uc751\ud558\uace0 \ub2e4\uc591\ud558\uace0 \uac00\uce58 \uc788\ub294 \uc6f9 \uacb0\uacfc\ub97c \uc81c\uacf5\ud558\ub294 \uc810\uc5d0\uc11c \uc0ac\uc6a9\uc790 \ub9cc\uc871\ub3c4\uac00 \ub192\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc810\uc774 \ucd5c\uadfc \ube59\uc758 \uc810\uc720\uc728\uc774 \uc0c1\uc2b9\ud558\uace0 \uc788\ub294 \uc8fc\uc694 \uc774\uc720 \uc911 \ud558\ub098\ub85c \ubd84\uc11d\ub429\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, \ubc14\uc774\ub450 \ubc14\uc774\ucee4(Baidu Baike)\uc640 \uac19\uc740 \ubc14\uc774\ub450\uc758 \uace0\ud488\uc9c8 \ucf58\ud150\uce20\ub3c4 \ud568\uaed8 \uc81c\uacf5\ud558\uace0 \uc788\uc5b4, \uc0ac\uc6a9\uc790\ub4e4\uc5d0\uac8c \uae0d\uc815\uc801\uc778 \ud3c9\uac00\ub97c \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ube59\uc758 \uac80\uc0c9 \uc0dd\ud0dc\uacc4\ub294 \uc5ec\uc804\ud788 \ubcc0\ud654 \uc911\uc785\ub2c8\ub2e4. \ucd5c\uadfc 12\uac1c\uc6d4\uac04\uc758 \ud2b8\ub80c\ub4dc\ub97c \ubcf4\uba74, \uc911\uad6d\ud310 \ube59(Bing CN)\uc758 \uba54\uc778 \uac80\uc0c9 \uacb0\uacfc\uc5d0\uc11c \uad11\uace0 \ube44\uc911\uc774 \uc810\ucc28 \ub298\uc5b4\ub098\uba74\uc11c \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc774 \ub2e4\uc18c \ub5a8\uc5b4\uc84c\ub2e4\ub294 \uc9c0\uc801\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: center;\"><em><img class=\"alignnone wp-image-82367 size-large\" src=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2021\/09\/2_BingCN-PPC-Result_\u805a\u4e19\u70ef\u6750\u6599_20241202-1024x883.jpg\" alt=\"Advertisement results on Bing\" width=\"1024\" height=\"883\" srcset=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2021\/09\/2_BingCN-PPC-Result_\u805a\u4e19\u70ef\u6750\u6599_20241202-1024x883.jpg 1024w, https:\/\/www.theegg.com\/wp-content\/uploads\/2021\/09\/2_BingCN-PPC-Result_\u805a\u4e19\u70ef\u6750\u6599_20241202-300x259.jpg 300w, https:\/\/www.theegg.com\/wp-content\/uploads\/2021\/09\/2_BingCN-PPC-Result_\u805a\u4e19\u70ef\u6750\u6599_20241202-768x662.jpg 768w, https:\/\/www.theegg.com\/wp-content\/uploads\/2021\/09\/2_BingCN-PPC-Result_\u805a\u4e19\u70ef\u6750\u6599_20241202.jpg 1219w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/em><\/p>\n<p style=\"text-align: center;\"><em>\ube59(Bing) \uac80\uc0c9 \uad11\uace0 <\/em><\/p>\n<h2>\uc911\uad6d \uac80\uc0c9\uc5d4\uc9c4 \uc810\uc720\uc728 \ubcc0\ud654: \ucd5c\uc2e0 \ud2b8\ub80c\ub4dc\uc640 \uacfc\uac70 \ub370\uc774\ud130<\/h2>\n<h3>\uc911\uad6d\uc758 \uac80\uc0c9 \uc5d4\uc9c4 \uc2dc\uc7a5 \uc810\uc720\uc728<\/h3>\n<p>2021\ub144 \uc774\ud6c4 \ubc14\uc774\ub450(Baidu)\uc758 \ub370\uc2a4\ud06c\ud1b1 \uc810\uc720\uc728\uc740 \ub0b4\ub824\uac00\uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 2022\ub144 \ud55c \ud574 \ub3d9\uc548\uc5d0\ub294 57.96%\uc5d0\uc11c 35.93%\ub85c \ud06c\uac8c \ub5a8\uc5b4\uc84c\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud558\ub77d \ubc30\uacbd\uc5d0\ub294 \ube59(Bing)\uc758 \ube60\ub978 \uc131\uc7a5\uc138\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ube59\uc740 \uc5ec\ub7ec \ucc28\ub840 \ubc84\uc804 \uc5c5\ub370\uc774\ud2b8\ub97c \uc9c4\ud589\ud558\uba70, UI \uac1c\uc120, \uae30\ub2a5 \uac15\ud654, \uc0ac\uc6a9\uc790 \uacbd\ud5d8 \ud5a5\uc0c1 \ub4f1\uc5d0 \uc9d1\uc911\ud588\uace0, \uc0ac\uc6a9\uc790 \uc785\uc7a5\uc5d0\uc11c \ub354 \ub9e4\ub825\uc801\uc778 \uac80\uc0c9 \uc5d4\uc9c4\uc73c\ub85c \uc790\ub9ac\uc7a1\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubc14\uc774\ub450\uc758 \uac80\uc0c9 \ud488\uc9c8\uc5d0 \ub300\ud55c \uc6b0\ub824\uac00 \ucee4\uc9c0\uba74\uc11c, \ube59\uc758 \uc810\uc720\uc728\uc740 2021\ub144 18.02%\uc5d0\uc11c 2024\ub144 50.41%\uae4c\uc9c0 \ube60\ub974\uac8c \uc0c1\uc2b9\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>2024\ub144 3\uc6d4\uc5d0\ub294 \uc911\uad6d\ud310 \ube59(Bing China)\uc5d0 AI Q&amp;A \uae30\ub2a5\uc774 \ub3c4\uc785\ub418\uba74\uc11c, \uc0ac\uc6a9\uc790 \uc720\uc785 \uc99d\uac00\uc5d0 \ub3c4\uc6c0\uc774 \ub418\uc5c8\ub2e4\ub294 \ud3c9\uac00\ub3c4 \ub098\uc624\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc911\uad6d \uac80\uc0c9\uc5d4\uc9c4 \uc810\uc720\uc728 \ubcc0\ud654 (\ub370\uc2a4\ud06c\ud1b1 \uae30\uc900, 2019\u20132024\ub144)<\/strong>[\/vc_column_text]<div class=\"gem-table gem-table-responsive gem-table-style-1\"><table style=\"width: 100%;\">\n<thead>\n<tr>\n<th>\n<h6 style=\"text-align: center;\"><strong>\uac80\uc0c9\uc5d4\uc9c4<\/strong><\/h6>\n<\/th>\n<th style=\"text-align: center;\">\n<h6>2019<\/h6>\n<\/th>\n<th style=\"text-align: center;\">\n<h6>2020<\/h6>\n<\/th>\n<th style=\"text-align: center;\">\n<h6>2021<\/h6>\n<\/th>\n<th style=\"text-align: center;\">\n<h6>2022<\/h6>\n<\/th>\n<th style=\"text-align: center;\">\n<h6>2023<\/h6>\n<\/th>\n<th style=\"text-align: center;\">\n<h6>2024<\/h6>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><strong>\ubc14\uc774\ub450<\/strong><\/td>\n<td style=\"text-align: center;\">42.46%<\/td>\n<td style=\"text-align: center;\">24.88%<\/td>\n<td style=\"text-align: center;\">52.32%<\/td>\n<td style=\"text-align: center;\">35.93%<\/td>\n<td style=\"text-align: center;\">38.30%<\/td>\n<td style=\"text-align: center;\">30.64%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><strong>\ube59<\/strong><strong>(Bing)<\/strong><\/td>\n<td style=\"text-align: center;\">5.92%<\/td>\n<td style=\"text-align: center;\">5.29%<\/td>\n<td style=\"text-align: center;\">18.02%<\/td>\n<td style=\"text-align: center;\">24.80%<\/td>\n<td style=\"text-align: center;\">33.93%<\/td>\n<td style=\"text-align: center;\">50.41%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Haosou<\/td>\n<td style=\"text-align: center;\">4.51%<\/td>\n<td style=\"text-align: center;\">3.56%<\/td>\n<td style=\"text-align: center;\">5.42%<\/td>\n<td style=\"text-align: center;\">7.34%<\/td>\n<td style=\"text-align: center;\">14.66%<\/td>\n<td style=\"text-align: center;\">13.14%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Sogou<\/td>\n<td style=\"text-align: center;\">40.45%<\/td>\n<td style=\"text-align: center;\">59.96%<\/td>\n<td style=\"text-align: center;\">12.64%<\/td>\n<td style=\"text-align: center;\">27.20%<\/td>\n<td style=\"text-align: center;\">6.36%<\/td>\n<td style=\"text-align: center;\">1.59%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><strong>\uad6c\uae00<\/strong><\/td>\n<td style=\"text-align: center;\">6.41%<\/td>\n<td style=\"text-align: center;\">6.08%<\/td>\n<td style=\"text-align: center;\">10.78%<\/td>\n<td style=\"text-align: center;\">3.81%<\/td>\n<td style=\"text-align: center;\">4.52%<\/td>\n<td style=\"text-align: center;\">3.03%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><div class=\"gem-table gem-table-responsive gem-table-style-1\"><p><strong>\uc911\uad6d \uac80\uc0c9\uc5d4\uc9c4 \uc810\uc720\uc728 \ubcc0\ud654<\/strong><strong> (\ubaa8\ubc14\uc77c \uae30\uc900, 2019\u20132024\ub144)<\/strong><\/p>\n<table style=\"width: 100%;\">\n<thead>\n<tr>\n<th>\n<h6><strong>\uac80\uc0c9\uc5d4\uc9c4<\/strong><\/h6>\n<\/th>\n<th>\n<h6>2019<\/h6>\n<\/th>\n<th>\n<h6>2020<\/h6>\n<\/th>\n<th>\n<h6>2021<\/h6>\n<\/th>\n<th>\n<h6>2022<\/h6>\n<\/th>\n<th>\n<h6>2023<\/h6>\n<\/th>\n<th>\n<h6>2024<\/h6>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\ubc14\uc774\ub450<\/strong><\/td>\n<td>81.19%<\/td>\n<td>92.82%<\/td>\n<td>94.71%<\/td>\n<td>79.45%<\/td>\n<td>79.13%<\/td>\n<td>67.99%<\/td>\n<\/tr>\n<tr>\n<td><strong>\ube59<\/strong><strong>(Bing)<\/strong><\/td>\n<td>0.64%<\/td>\n<td>0.35%<\/td>\n<td>0.64%<\/td>\n<td>2.64%<\/td>\n<td>3.98%<\/td>\n<td>18.60%<\/td>\n<\/tr>\n<tr>\n<td>Shenma<\/td>\n<td>10.87%<\/td>\n<td>2.79%<\/td>\n<td>1.74%<\/td>\n<td>6.46%<\/td>\n<td>3.72%<\/td>\n<td>2.77%<\/td>\n<\/tr>\n<tr>\n<td>Sogou<\/td>\n<td>6.32%<\/td>\n<td>2.69%<\/td>\n<td>1.17%<\/td>\n<td>2.08%<\/td>\n<td>4.48%<\/td>\n<td>2.16%<\/td>\n<\/tr>\n<tr>\n<td>Haosou<\/td>\n<td>0.42%<\/td>\n<td>0.82%<\/td>\n<td>0.37%<\/td>\n<td>3.22%<\/td>\n<td>2.76%<\/td>\n<td>2.21%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>[vc_column_text]<\/p>\n<h2>\uc911\uad6d \uac80\uc0c9\uc5d4\uc9c4 \ube44\uad50: \ubc14\uc774\ub450 vs \ube59<\/h2>\n<h3>SERP(\uac80\uc0c9\uacb0\uacfc \ud398\uc774\uc9c0) \ube44\uad50<\/h3>\n<p>\ubc14\uc774\ub450\ub294 \uac80\uc0c9\uacb0\uacfc \ud398\uc774\uc9c0\uc5d0\uc11c \uc790\uc0ac \ucf58\ud150\uce20\ub97c \uc6b0\uc120\uc801\uc73c\ub85c \ub178\ucd9c\ud558\ub294 \uacbd\ud5a5\uc774 \uc788\ub294 \ubc18\uba74, \ube59\uc740 \ub2e4\uc591\ud55c \ucd9c\ucc98\uc758 \uc815\ubcf4\ub97c \uace0\ub974\uac8c \ubcf4\uc5ec\uc8fc\ub294 \ud3b8\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \u2018\u65c5\u6e38\u666f\u70b9(\uad00\uad11\uc9c0)\u2019\ub97c \uac80\uc0c9\ud588\uc744 \ub54c \ubc14\uc774\ub450\uc5d0\uc11c\ub294 \uac00\uc7a5 \uc0c1\ub2e8\uc5d0 \ubc14\uc774\ub450 \uc9c0\ub3c4(Baidu Maps)\uac00 \ud45c\uc2dc\ub429\ub2c8\ub2e4. \ubc18\uba74, \ube59\uc5d0\uc11c\ub294 \uccab \ubc88\uc9f8 \uc720\uae30\uc801(organic) \uac80\uc0c9\uacb0\uacfc\ub85c ctrip.com\uc774 \ub178\ucd9c\ub429\ub2c8\ub2e4.<\/p>\n<p>\ub610\ud55c, \ubc14\uc774\ub450\ub294 \ubc14\uc774\uc7c8\ud558\uc624(Baijiahao) \ucf58\ud150\uce20\uac00 \uc5ec\ub7ec \uc704\uce58\uc5d0 \ubc18\ubcf5\uc801\uc73c\ub85c \ub4f1\uc7a5\ud569\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \u2018\uad00\uad11\uc9c0\u2019\ub77c\ub294 \ud0a4\uc6cc\ub4dc\ub85c \uac80\uc0c9\ud588\uc744 \ub54c, \uccab \ubc88\uc9f8 \uac80\uc0c9\uacb0\uacfc \ud398\uc774\uc9c0\uc758 \ub9c8\uc9c0\ub9c9 \ub124 \uac1c \ud56d\ubaa9\uc774 \ubaa8\ub450 \ubc14\uc774\uc7c8\ud558\uc624 \ucf58\ud150\uce20\uc778 \uacbd\uc6b0\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud55c\ud3b8, \ube59\ub3c4 \ubc14\uc774\ub450 \ubc14\uc774\ucee4(Baidu Baike)\uc758 \ucf58\ud150\uce20 \ud488\uc9c8\uc744 \ub192\uac8c \ud3c9\uac00\ud558\uace0 \uc788\uc5b4, \uc77c\ubd80 \ud0a4\uc6cc\ub4dc\uc5d0\uc11c\ub294 \ubc14\uc774\ucee4\uc758 \ucf58\ud150\uce20\uac00 \ube59 \uac80\uc0c9\uacb0\uacfc\uc5d0\uc11c \uc0c1\uc704\uc5d0 \ub178\ucd9c\ub418\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: center;\"><img class=\"alignnone wp-image-82373 size-full\" src=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2021\/09\/Baidus-SERP-left-vs-Bings-SERP-right-\u65c5\u6e38\u666f\u70b9-travel-attractions.png\" alt=\"Baidu\u2019s SERP (left) vs. Bing\u2019s SERP (right): \u201c\u65c5\u6e38\u666f\u70b9\u201d (travel attractions)\" width=\"1000\" height=\"455\" srcset=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2021\/09\/Baidus-SERP-left-vs-Bings-SERP-right-\u65c5\u6e38\u666f\u70b9-travel-attractions.png 1000w, https:\/\/www.theegg.com\/wp-content\/uploads\/2021\/09\/Baidus-SERP-left-vs-Bings-SERP-right-\u65c5\u6e38\u666f\u70b9-travel-attractions-300x137.png 300w, https:\/\/www.theegg.com\/wp-content\/uploads\/2021\/09\/Baidus-SERP-left-vs-Bings-SERP-right-\u65c5\u6e38\u666f\u70b9-travel-attractions-768x349.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: center;\"><em>\ubc14\uc774\ub450(\uc67c\ucabd)\uc640 \ube59(\uc624\ub978\ucabd)\uc758 \u2018\uad00\uad11\uc9c0\u2019 \uac80\uc0c9\uacb0\uacfc \ube44\uad50<\/em><\/p>\n<h3>\ubc14\uc774\ub450 vs \ube59: \uac80\uc0c9\uacb0\uacfc \ud398\uc774\uc9c0(SERP) \uad6c\uc870 \ube44\uad50<\/h3>\n<p>\ubc14\uc774\ub450\uc640 \ube59(Bing) \ubaa8\ub450 <strong>\ud398\uc774\uc9c0 \ub85c\ub529 \uc18d\ub3c4\ub97c \ub192\uc774\uace0 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \uac1c\uc120\ud558\uae30 \uc704\ud574<\/strong> \uae30\ubcf8\uc801\uc73c\ub85c \ud55c \ud398\uc774\uc9c0\uc5d0 \ucd5c\ub300 10\uac1c\uc758 \uc720\uae30\uc801(organic) \uac80\uc0c9 \uacb0\uacfc\ub97c \ub178\ucd9c\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc544\ub798 \uc2a4\ud06c\ub9b0\uc0f7\uc740 \uc591\ucabd \uac80\uc0c9\uc5d4\uc9c4\uc758 SERP \uad6c\uc870\ub97c \uc2dc\uac01\uc801\uc73c\ub85c \uc124\uba85\ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n<ul>\n<li><span style=\"color: #ff0000;\"><strong>\ube68\uac04\uc0c9<\/strong>:<\/span> \uc720\uae30\uc801 \uac80\uc0c9 \uacb0\uacfc (\uc591\ucabd \ubaa8\ub450 \uc720\uc0ac\ud55c \uad6c\uc870)<\/li>\n<li><span style=\"color: #339966;\"><strong>\ub179\uc0c9<\/strong>:<\/span> \uac80\uc0c9\uad11\uace0 \uc601\uc5ed<\/li>\n<li><span style=\"color: #3366ff;\"><strong>\ud30c\ub780\uc0c9<\/strong>:<\/span> \ubc84\ud2f0\uceec \uac80\uc0c9 \uacb0\uacfc \u2013 \uc8fc\uc81c, \ubbf8\ub514\uc5b4 \uc720\ud615, \ucf58\ud150\uce20 \uc131\uaca9 \uae30\ubc18<\/li>\n<li><span style=\"color: #800080;\"><strong>\ubcf4\ub77c\uc0c9<\/strong>:<\/span> \uac01 \ud50c\ub7ab\ud3fc\uc758 \uc790\uccb4 \uc11c\ube44\uc2a4 \uacb0\uacfc (\uc608: \ubc14\uc774\ub450 \ubc14\uc774\ucee4, \ube59 \ub9f5 \ub4f1)<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><em><img class=\"aligncenter wp-image-83531\" src=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2025\/07\/attraction-search-result.png\" alt=\"\" width=\"706\" height=\"1200\" srcset=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2025\/07\/attraction-search-result.png 575w, https:\/\/www.theegg.com\/wp-content\/uploads\/2025\/07\/attraction-search-result-176x300.png 176w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/>\ubc14\uc774\ub450(\uc67c\ucabd)\uc640 \ube59(\uc624\ub978\ucabd)\uc758 \u2018\uad00\uad11\uc9c0\u2019 \uac80\uc0c9\uacb0\uacfc \ube44\uad50<\/em><\/p>\n<p>\u203b \ucc38\uace0: <strong>\ubc14\uc774\ub450\ub294 \uc124\uc815\uc744 \ud1b5\ud574 \uac80\uc0c9\uacb0\uacfc\ub97c \ucd5c\ub300 50\uac1c\uae4c\uc9c0 \ud45c\uc2dc\ud558\ub3c4\ub85d \ubcc0\uacbd\ud560 \uc218 \uc788\uc9c0\ub9cc<\/strong>, \ube59\uc740 \ud604\uc7ac \uc774\ub7f0 \uc0ac\uc6a9\uc790 \uc124\uc815 \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>\ubc14\uc774\ub450 vs \ube59: \uac80\uc0c9\uacb0\uacfc \uc2a4\ub2c8\ud3ab(Snippet) \uad6c\uc131<\/h3>\n<p>\ubc14\uc774\ub450\uc640 \ube59 \ubaa8\ub450 \uac80\uc0c9\uacb0\uacfc\uc5d0\uc11c \ub2e4\uc74c\uacfc \uac19\uc740 \uad6c\uc870\ub97c \uacf5\ud1b5\uc801\uc73c\ub85c \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc81c\ubaa9 \u2192 \ud574\ub2f9 \ud398\uc774\uc9c0\uc758 \uc694\uc57d \uc815\ubcf4(\uc2a4\ub2c8\ud3ab) \u2192 URL \ub610\ub294 \uc6f9\uc0ac\uc774\ud2b8\/\ud37c\ube14\ub9ac\uc154 \uc774\ub984(\uc608: \ubc14\uc774\uc7c8\ud558\uc624)<\/li>\n<\/ul>\n<p>\uc77c\ubd80 \uacb0\uacfc\uc5d0\uc11c\ub294 \uba54\ud0c0 \ub514\uc2a4\ud06c\ub9bd\uc158 \uc67c\ucabd\uc5d0 \ub300\ud45c \uc774\ubbf8\uc9c0\uac00 \ud568\uaed8 \ub178\ucd9c\ub418\uae30\ub3c4 \ud569\ub2c8\ub2e4. \ub610\ud55c \ub450 \uac80\uc0c9\uc5d4\uc9c4 \ubaa8\ub450 \uac80\uc0c9\uc5b4\uc640 \uc77c\uce58\ud558\ub294 \ubd80\ubd84\uc740 \ube68\uac04\uc0c9\uc73c\ub85c \ud558\uc774\ub77c\uc774\ud2b8 \ucc98\ub9ac\ud574 \ucf58\ud150\uce20\uc758 \uc5f0\uad00\uc131\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n<p>\ubc14\uc774\ub450\uc5d0\uc11c\ub294 \uacf5\uc2dd \uc778\uc99d\ub41c \uc0ac\uc774\ud2b8\uc758 \uacbd\uc6b0, \uc81c\ubaa9 \uc606\uc5d0 \u2018\u5b98\u65b9(\uacf5\uc2dd)\u2019\uc774\ub77c\ub294 \ud30c\ub780\uc0c9 \uc544\uc774\ucf58\uc774 \ud45c\uc2dc\ub429\ub2c8\ub2e4. \ubc18\uba74 \ube59\uc740 \uc774\ub7f0 \uc778\uc99d \uc544\uc774\ucf58\uc740 \uc5c6\uc9c0\ub9cc, Schema \ub9c8\ud06c\uc5c5\uc744 \ud65c\uc6a9\ud558\uba74 \ub9ac\uce58 \uacb0\uacfc(Rich Results)\ub97c \ud1b5\ud574 \uc2e0\ub8b0\ub3c4 \uc788\ub294 \uc0ac\uc774\ud2b8\ub85c \ud45c\ud604\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"text-align: center;\"><em><img class=\"wp-image-82379 size-full aligncenter\" src=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2021\/09\/9_Baidu_Official-Sign_\u65bd\u534e\u6d1b\u4e16\u5947.jpg\" alt=\"Organic search results on Baidu\u2019s SERP\" width=\"951\" height=\"556\" srcset=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2021\/09\/9_Baidu_Official-Sign_\u65bd\u534e\u6d1b\u4e16\u5947.jpg 951w, https:\/\/www.theegg.com\/wp-content\/uploads\/2021\/09\/9_Baidu_Official-Sign_\u65bd\u534e\u6d1b\u4e16\u5947-300x175.jpg 300w, https:\/\/www.theegg.com\/wp-content\/uploads\/2021\/09\/9_Baidu_Official-Sign_\u65bd\u534e\u6d1b\u4e16\u5947-768x449.jpg 768w\" sizes=\"(max-width: 951px) 100vw, 951px\" \/>\ubc14\uc774\ub450 \uac80\uc0c9\uacb0\uacfc<\/em><\/p>\n<p style=\"text-align: center;\"><em><img class=\"wp-image-82382 size-full aligncenter\" src=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2021\/09\/10_Bing_Rich-search-result_\u65bd\u534e\u6d1b\u4e16\u5947.jpg\" alt=\"Organic search results on Bing\u2019s SERP\" width=\"1002\" height=\"771\" srcset=\"https:\/\/www.theegg.com\/wp-content\/uploads\/2021\/09\/10_Bing_Rich-search-result_\u65bd\u534e\u6d1b\u4e16\u5947.jpg 1002w, https:\/\/www.theegg.com\/wp-content\/uploads\/2021\/09\/10_Bing_Rich-search-result_\u65bd\u534e\u6d1b\u4e16\u5947-300x231.jpg 300w, https:\/\/www.theegg.com\/wp-content\/uploads\/2021\/09\/10_Bing_Rich-search-result_\u65bd\u534e\u6d1b\u4e16\u5947-768x591.jpg 768w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/>\ube59(Bing) \uac80\uc0c9\uacb0\uacfc<\/em><\/p>\n<h3>\ubc14\uc774\ub450 vs \ube59: \uc720\ub8cc \uac80\uc0c9\uad11\uace0(Ads) \ub178\ucd9c \ubc29\uc2dd<\/h3>\n<p>\ubc14\uc774\ub450\uc640 \ube59(Bing) \ubaa8\ub450 \uac80\uc0c9\uacb0\uacfc \uc0c1\ub2e8, \ud558\ub2e8, \uadf8\ub9ac\uace0 \uc77c\ubd80 \uc720\uae30\uc801 \uacb0\uacfc \uc0ac\uc774\uc5d0 \uad11\uace0\ub97c \ub178\ucd9c\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \uad11\uace0 \uacb0\uacfc\uc5d0\ub294 \uad11\uace0 \ud45c\uc2dc \ub77c\ubca8\uc774 \ubd99\uc9c0\ub9cc, \ube59\uc758 \uad11\uace0\ub294 \uc0c1\ub300\uc801\uc73c\ub85c \ub208\uc5d0 \ub744\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 \uad11\uace0\uac00 \ub9ce\uc774 \ub178\ucd9c\ub418\ub294 \ud398\uc774\uc9c0\uc5d0\uc11c\ub294 \ube59\uc758 \uc720\uae30\uc801 \uac80\uc0c9\uacb0\uacfc\uac00 10\uac1c \ubbf8\ub9cc\uc73c\ub85c \uc904\uc5b4\ub4e4 \uc218 \uc788\ub294 \ubc18\uba74, \ubc14\uc774\ub450\ub294 \ucd5c\uc18c 9\uac1c \uc774\uc0c1\uc758 \uc720\uae30\uc801 \uacb0\uacfc\ub97c \uc720\uc9c0\ud558\ub294 \ud3b8\uc785\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/www.theegg.com\/sem\/china\/\">\uc911\uad6d \uac80\uc0c9 \uad11\uace0<\/a>\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>\n<h2>\uc911\uad6d\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc774 \uc0ac\uc6a9\ub418\ub294 \uac80\uc0c9\uc5d4\uc9c4\uc740?<\/h2>\n<p>\uc911\uad6d \uac80\uc0c9 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \uc5ec\uc804\ud788 \ubc14\uc774\ub450\uac00 \uac00\uc7a5 \ub110\ub9ac \uc0ac\uc6a9\ub418\ub294 \uac80\uc0c9\uc5d4\uc9c4\uc73c\ub85c, 2024\ub144 \uae30\uc900 \uc2dc\uc7a5 \uc810\uc720\uc728\uc740 54.36%\uc785\ub2c8\ub2e4. \uadf8 \ub4a4\ub97c \ube59(Bing)\uc774 30.29%\uc758 \uc810\uc720\uc728\ub85c \uc787\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ucd5c\uadfc\uc5d0\ub294 \ub450 \uac80\uc0c9\uc5d4\uc9c4 \ubaa8\ub450 \uac80\uc0c9 \uad11\uace0\uc640 \uc624\uac00\ub2c9 \uac80\uc0c9 \uacb0\uacfc \ud398\uc774\uc9c0\uac00 \ubcc0\ud654\ud558\uba74\uc11c \uac80\uc0c9 \uc5d4\uc9c4 \uc810\uc720\uc728\uc774 \ub2ec\ub77c\uc84c\uc2b5\ub2c8\ub2e4. \uac80\uc0c9 \ubaa9\uc801\uc774\ub098 \uacb0\uacfc \uc120\ud638\ub3c4\uc5d0 \ub530\ub77c \ubc14\uc774\ub450\uc640 \ube59\uc744 \uad50\ucc28\ud574 \uc0ac\uc6a9\ud558\ub294 \uc774\uc6a9\uc790\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc77c\ubd80 \uc0ac\uc6a9\uc790\ub4e4\uc740 \ub354 \uae54\ub054\ud55c \uac80\uc0c9 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uc0c8\ub85c\uc6b4 \ub300\uc548\uc744 \uae30\ub300\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc911\uad6d \uc2dc\uc7a5\uc5d0\uc11c \uac80\uc0c9 \ub9c8\ucf00\ud305\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc218\ud589\ud558\uae30 \uc704\ud574\uc11c\ub294 \ub2e8\uc21c\ud55c \ubc88\uc5ed\uc744 \ub118\uc5b4, \ud604\uc9c0 \uc0ac\uc6a9\uc790 \ud2b9\uc131\uacfc \uac80\uc0c9 \ud589\ud0dc\uc5d0 \ub9de\ucd98 \uc804\ub7b5 \uc218\ub9bd\uc774 \ud544\uc218\uc785\ub2c8\ub2e4. \ud2b9\ud788 \ubc14\uc774\ub450\uc640 \ube59(Bing)\uc774 \uac01\uac01 \uc5b4\ub5a4 \uae30\uc900\uc73c\ub85c \uc6f9\ud398\uc774\uc9c0\ub97c \ud3c9\uac00\ud558\uace0 \uac80\uc0c9 \uc21c\uc704\ub97c \uacb0\uc815\ud558\ub294\uc9c0 \uc774\ud574\ud558\uace0, \uc774\uc5d0 \ub9de\ucd98 \ucd5c\uc801\ud654 \uc804\ub7b5\uc744 \uc138\uc6b0\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1610091029318{padding-top: 70px !important;padding-bottom: 70px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1753844684071{padding-bottom: 15px !important;}&#8221;]<\/p>\n<h3>\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ub274\uc2a4 + \uc778\uc0ac\uc774\ud2b8<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"templatera_shortcode\"><div class=\"vc_row-full-width-before\"><\/div><div id=\"vc_row-6a50050bcc172\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1619064166340 thegem-custom-6a50050bcc14e2226 vc_row-has-fill vc_row-o-content-middle vc_row-flex\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == 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class=\"wpcf7-form-control wpcf7-hidden\" value=\"18\" type=\"hidden\" name=\"formid\" \/>\n\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"AAFdikaIRUJcsSkFUgECXHvBWO-Zb55CEWb50TjHTvWFGfDrIlY\" type=\"hidden\" name=\"h\" \/> \n\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"49\" type=\"hidden\" name=\"subsidiary\" \/>\n\n<p class=\"clearfix\"><label> <span class=\"wpcf7-form-control-wrap\" data-name=\"firstname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required firstname\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\uc774\ub984*\" value=\"\" type=\"text\" name=\"firstname\" \/><\/span> <\/label>   \n\n<label> <span class=\"wpcf7-form-control-wrap\" data-name=\"lastname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required lastname\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\uc131*\" value=\"\" type=\"text\" name=\"lastname\" 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\/><\/span><\/label> \n\n<label> <span class=\"wpcf7-form-control-wrap\" data-name=\"companyname\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\ud68c\uc0ac \uc774\ub984*\" value=\"\" type=\"text\" name=\"companyname\" \/><\/span> <\/label>\n\n<label> <span class=\"wpcf7-form-control-wrap\" data-name=\"custentity_enquiry_form_message\"><textarea cols=\"40\" rows=\"5\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\uba54\uc2dc\uc9c0*\" name=\"custentity_enquiry_form_message\"><\/textarea><\/span> <\/label>\n\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-consent\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"your-consent\" value=\"1\" aria-invalid=\"false\" \/><span 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class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"\uba54\uc2dc\uc9c0*\" name=\"custentity_enquiry_form_message\"><\/textarea><\/span> <\/label>\n\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-consent\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"your-consent\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">The Egg\ub85c\ubd80\ud130 \uc5f0\ub77d\uc744 \ubc1b\uae30 \uc704\ud574 \uc704\uc758 \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\ub294 \ub370 \ub3d9\uc758\ud569\ub2c8\ub2e4.<\/span><\/label><\/span><\/span><\/span>\n\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"\ubb38\uc758\ud558\uae30\" \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":44,"featured_media":83560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[108],"tags":[],"class_list":{"0":"post-83530","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-insights"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2025\ub144 \uc911\uad6d\uc5d0\uc11c \uac00\uc7a5 \uc778\uae30 \uc788\ub294 \uac80\uc0c9 \uc5d4\uc9c4 | The Egg<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theegg.com\/ko\/insights\/most-popular-search-engines-in-china\/\" \/>\n<meta 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