Natural Search - SEO Development Plan

Having completed the SEO Audit, we put together a 12-month natural SEO development plan as an optimization roadmap for your web properties to improve search engine traffic to your site and increase overall conversions.

The plan is typically divided into quarterly blocks, with initial focus being given to high priority technical aspects involving site structuring. Later in the plan, focus progresses onto keyword analysis, research and optimization, content development, landing page construction, and quality link building implementation.

Strategies will likely differ for each targeted market due to differences in the preferred search provider of each region (Baidu and Google in China, Naver in Korea, Yahoo in Japan, Google and Yahoo in Hong Kong, and Google in Thailand, Singapore, and Malaysia) and the differences in the way each search engine’s ranking algorithm works.

A typical SEO development plan will comprise:

• Suggestions for improving on-site structuring and internal linking to improve indexing and crawl-ability on different search engines
• Data driven keyword analysis using our competitive intelligence tools to monitor large volumes of keywords, including those your competitors are using and those they have overlooked, with recommendations on the most optimal keywords we should be targeting
• Content development proposals and onsite optimization using the optimally selected keywords, whether they be in English or Chinese, Japanese or Korean
• A comprehensive and ongoing quality link building plan where we seek to identify higher level creative strategies for building quality inbound links to your sites