Natural Search - Overview

The Egg's approach to search engine optimization (SEO) is genuinely different. We see SEO as being so much more than building links and conducting keyword research. While both are important, we believe they’re only a small piece of a much bigger picture in which SEO impacts almost every area of your online presence.

We Analyze

SEO is all about performance. You could rely on someone’s instincts or best advice, but what really matters is the real, hard data. That’s why we methodically research your market and competitive environment using our tools such as SE-Intel and PPC-Index to tell you what is really going on and where to focus. Our strategies are based on data - not guesses or instinct.

Rather than adopting a "cookie cutter" approach to your SEO strategy, we tailor our recommendations to each client, with ROI as the driving goal. All recommendations come with supporting data and charts keeping our approach transparent - no SEO smoke and mirrors here!

We Plan

Having the correct site architecture is a key component for a site to be indexed by search engines and listed on search engine results pages (SERPs). We not only focus on site structure (for search engines) but also on the site's usability (for real humans).

If your site has barriers to search engine indexing, we will suggest possible solutions to work around the biggest issues. An SEO audit will identify areas for improvement, giving you a roadmap to follow for the future.

We Design

Understanding your site's audience is a prerequisite for creating compelling site content. Analyzing customers, creating customer personas (who, where and why) and building content specifically for them is the starting point.

How does each customer group like to receive their information? What can we do to create an exchange with the customer? What lingo do they use? Are we speaking it? We help you understand your audience and deliver SEO content development strategies targeted to reach them.

We Maintain

The web is alive and constantly changing, and so are search engine rankings. Resting on your laurels only gives your competitors an opportunity to gain ground on your hard-fought search engine position. Any successful natural SEO effort cannot be seen as a one-time fling, but more as a sustained ongoing relationship.