Verifying your Site for Baidu Webmaster Tools

Get your site verified by Baidu, then you can access Baidu Webmaster Tools, speed up webpage indexation, track the Baidu spider crawling status, and more.

Baidu is the number 1 search engine in China. Baidu Webmaster Tools is a metrics platform for webmasters to track their sites’ Baidu performance and get SEO recommendations from Baidu.

Site verification is the first step in taking advantage of the toolkit. Once your site is verified by Baidu, you can access Baidu Webmaster Tools, speed up webpage indexation, track the Baidu spider crawling status, and more.

Below are the four steps for site verification on Baidu.

1.   Log in to your Baidu account

First, you must log in to your account. Below is what you will see after you login. Click the blue button to submit your website for verification.

Verifying-View after login

2.   Add your website to Baidu

You must first input the appropriate protocol header—http:// or https://— before entering your website’s domain name. The www. is optional.

Baidu recommends proving that you are the owner of the main domain name. After you’ve proven you are the owner, you can add sub-domains in batches and view the data without re-verification. For example, if https://www.example.com is verified by Baidu, then you can add https://sub.example.com and track its performance without re-verification.

Verifying-Add site

3. Choose your site properties

Baidu provides many options for characterizing your site, such as film and video animation, domestic services, etc. You can choose up to 3 options to describe your website.

Verifying-Site properties

You can view and modify your property settings in 网站支持 (Website Support) > 搜索展现 (Search Display) > 站点属性 (Site Property) from the top navigation. Or you can access the page directly here.

Notice: After your site is successfully verified, you can only modify your site domain information once every 30 days. Please set it carefully!

Verifying-Modify site properties

4. Verify your site

There are 3 ways to verify the website: 1) file verification, 2) HTML tag verification, or 3) CNAME verification.

Option 1: File Verification

There are 5 steps for you to complete the file verification:

  1. Choose File Verification.
  2. Download the verification file.
  3. Upload the verification file to the root of the site.
  4. Make sure the file is accessible.
  5. Complete the verification.

Verifying-File Verification

Option 2: HTML Tag Verification

There are 3 steps for you to complete the HTML tag verification:

  1. Choose HTML Tag Verification.
  2. Insert the tag to the HTML code of the homepage, between the <head> and </head> tag.
  3. Complete the verification.

Verifying-HTML Tag Verification

Option 3: CNAME Verification

There are 3 steps for you to complete the CNAME verification.

  1. Choose CNAME Verification.
  2. CNAME the provided sub-domain to baidu.com
  3. Complete the verification.

Important Note: DO NOT remove the DNS record to make sure this verification works.

Verifying-CNAME Verification

Once you’ve verified your site with Baidu, you will have access to Baidu Webmaster Tools with increased functionality and metrics to track the success of your site, such as faster webpage indexation, better tracking of Baidu spider crawling status, and more.

Stay tuned to our blog for detailed guides on how to use Baidu Webmaster Tools.

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