How to Set Up Baidu Webmaster Tools

Baidu Webmaster Tools is a platform that offers a wide range of free metrics for websites. Here, learn how to setup Baidu Webmaster Tools for your site.

Biadu is the biggest search engine in China, is available only in Chinese language, and offers a wide range of free metrics for websites through Baidu Webmaster Tools.

If you are doing SEO in China, Baidu Webmaster Tools is a critical platform to master. This article provides English instructions for setting up Baidu Webmaster Tools to help you tap into huge traffic potential.

Introduction to Baidu Webmaster Tools

Baidu Webmaster Tools provides four functions: data submission, search display, data monitoring, and optimization maintenance.

There are three parts to set up Baidu Webmaster Tools: register account, verify website, and add account administrator.

Register Account

Baidu Webmaster Tools does not support email registration. You can only register with a mobile phone number.

Get started at the relevant links below:

Below are the registration requirements:

Mobile Phone Number Rules

  • Support Mainland China and overseas mobile phone number. For example: Mainland China mobile phone number 15800000000

User Name Rules

  • Can’t be changed after setting
  • Supports names in Chinese and English
  • Up to 14 English letters or 7 Chinese characters in length

SMS Verification Code Rules

  • You will receive one message about the verification code from mobile. For Example: 209963

Password Rules

  • 6-14 characters in length
  • Supports numbers, uppercase letters, lowercase letters and punctuation
  • Spaces are not allowed

Step 1: Enter the mobile phone number

Don’t forget: you can use a Mainland China or overseas mobile phone number to set up the account.

Step 2: Enter the user name

Don’t forget the user name rules:

  • Can’t be changed after setting
  • Supports names in Chinese and English
  • Up to 14 English letters or 7 Chinese characters in length

Step 3: Enter the password

Don’t forget the password rules:

  • 6-14 characters in length
  • Supports numbers, uppercase letters, lowercase letters, and punctuation
  • Spaces are not allowed

Step 4: Get the SMS verification code. Then enter the verification code, and click Register

You will receive one message with the SMS verification code on your mobile device. Enter the verification code, and accept Baidu’s privacy policy. Then, click Register.

After you click Register, a registration success text box will be displayed.

After you register your Baidu account, you can verify your site through Baidu Webmaster Tools in 5 steps.

Verify Website

Go here to start the site verification process.

Step 1: Add the site

Step 2: Enter the site URL

Enter the site URL and click Next Step.

Step 3: Set site properties

Choose the site category, and fill in the site contact info.

Step 4: Verify website

There are three ways to verify the website. We recommend using the 1st or 2nd method.

4.1 File Verification

Download the verification file, and place this file in the web root directory.

4.2 HTML Tag Verification

Add the code to your site’s home page HTML code between the <head> tag and the </ head> tag.

4.3 CNAME Verification

Use MBkEVoKinX.example CNAME parsing for ziyuan.baidu.com.

Step 5: Finish verification

To finish verifying your website, click Finish Verification.

If there are any errors about the verification, it will prompt you to fix them.

Add Account Administrator

Step 1: Login to Baidu Webmaster Tools

https://ziyuan.baidu.com/

Step 2: Enter the user management page

https://ziyuan.baidu.com/user/index?site=http://www.theegg.com/

Step 3: Add new user

Step 4: Fill in the email address, choose the first option (senior manager), and press add user

After you set up Baidu Webmaster Tools using the above steps, you can begin to use this tool as a site manager.

We can help you setup and use Baidu Webmaster Tools.