Paid Search - Process

SEM strategies by The Egg are designed to drive the greatest amount of targeted traffic to your web properties at the lowest possible cost.

We understand that truly effective SEM campaigns are never really complete as long as ads are still being displayed. We follow-through our PPC campaigns from the initial strategy creation to continual optimization, constantly looking for potential opportunities and reworking less-effective strategies.

We make the process simple and as painless as possible, providing clients with detailed monthly reports of campaign performance and clear communication with staff.

Key Steps of Our Process:

Strategy Creation and Keyword Selection - We begin by analyzing the market to identify who the target demographic is, and which keywords will be most effective in driving them to the site.

Ad Copywriting – Once targeted keywords have been identified, we craft the precise copy that will entice audiences and lead them to click on our ads.

Landing Page Creation – Now that we’ve gotten visitors on your site, it’s not worth anything until we lead them to a conversion. We design landing pages that keep visitors on your site and drive them to action.

Ad Launch – After all of the preliminary steps have been completed, the campaign begins and we start tracking performance.

On-going Analysis and Optimization – Now that the campaign has gotten underway, our optimization is far from complete. Throughout the entire life of the campaign, we use the data obtained from our competitive intelligence and analytic tools to continually monitor and analyze campaign performance to constantly drive down Cost-Per-Click (CPC) and increase conversions.

Reporting – Throughout the process, we provide clients with detailed reports to see exactly how your campaign is performing.

Learn more about our proven successful SEM process by contacting The Egg at (+852) 3420-0460.