Paid Search - Landing Page Optimization

Landing page optimization is all about converting traffic into action.

Site visitors arrive at your website from all different sources – natural search (SEO), paid search (PPC), affiliate or partner links, and more. But mere traffic alone isn’t the most important factor; it’s action, also called conversions (making a purchase, sending a contact request, signing up for a newsletter, etc.).

Retain visitors, Drive conversions

Now that there are visitors on the site, it’s not worth anything until they are led to a conversion. With the back button so easy to click, landing page optimization is essential to keeping visitors from leaving quickly without taking the desired action. A good landing page will grab visitors’ attention, deliver the information they’re looking for, and drive them towards the next step in the conversion funnel.

Reduced CPC means more conversions at a lower cost

The quality of your landing page is directly related to the cost-per-click (CPC) of your paid search advertisement. A well-optimized landing page can dramatically reduce CPC, leading to more click-throughs, increased conversions, and a smarter usage of your advertising budget.

Understand the competition

With our competitive intelligence tools, you can see how you rank against competitors, which promotions or strategies they’re running, and get creative ideas from competitors’ campaigns.

A / B testing ensures maximum conversion rate

Instead of relying on someone’s gut feelings or impulses on which strategy or design will be most effective, all decisions are backed up by cold, hard facts. A / B conversion testing allows us to know empirically what leads to the most conversions, not just what we think will get the best results.

After carefully evaluating key site metrics, we’ll create a landing page designed to maximize the number of conversions by site visitors. But we don’t stop there – we’ll also create several other versions of the landing page, each with a slightly different approach or design. These designs will then be pitted against one another in an A / B test to discover which is the most effective. In these tests, when a site visitor lands on the website, they’ll be shown one of the different versions of the landing page.

After a short test period, the version that has produced the most successful conversions will be selected as the winning solution and be made the new standard landing page. At this point, the process begins anew, continuously optimizing the page to increase conversions.

Interested in converting website traffic into profitable actions? Contact The Egg at (+852) 3420-0460 for more information.