SEO Content Development

Search is becoming broader with users looking for information across a wider range of search channels. Google's introduced Universal Search in mid-2007 with content like videos, maps and images displaying in top 10 results is just an example of a wider trend of this.

These changes in search present an even greater challenge for organisations trying to get their message out to their target audience. There is however a huge upside for companies that communicate across a wide range of platforms using content such as video, blogs, images, maps and mobile sites to promote their products and services.

The Egg team knows the importance of creating a variety of well-optimised content to enhance online rankings. We use in-house tools such as SE-index to seek out the best opportunity for a client. We then advise you on what content should be created and follow through the creative process, always keeping the objectives in mind - Higher rankings-Higher (quality) Traffic-Higher rate of Conversion.

Example content could include:

• Creation of keyword rich site text in English and many Asian Languages
• On-line videos (publishing to video sites like YouTube)
• Podcasts
• Photo optimization (publishing to photo sites)
• Map optimization (Showing where you are in the world and the services you provide)
• Press release optimization