Natural Search Engine Optimization (SEO)

The Egg's approach to Search Engine Optimization (SEO) is genuinely different. We see SEO as being so much more than building links and conducting keyword research. Whilst both are important, we see them as part of a much bigger picture in which SEO impacts almost every area of your online presence.

We Analyse

You measure our service by performance which is why we methodically research your market and competitive environment using our tools such as SE-index and SE-intelligence to tell you what is really going on and where to focus. Rather than adopting a "cookie cutter" approach we tailor our recommendations to each client keeping ROI as the driving goal. All recommendations come with supporting data and charts keeping our approach transparent - no SEO smoke and mirrors here!

Also see our Opportunity Report to find out where your best online opportunities could come from.

We Plan

Having the correct site architecture is a key component for a site to be indexed by search engines and found in the Search Engine Results Pages (SERPs). We do not only focus on site structure (for search engines) but also on the site's usability (- for real humans). If your site has barriers to search engine indexing we will suggest possible options to work around the biggest issues. Our Search Engine Optimization (SEO) Audit will give you a SEO roadmap to follow for the future. If you are creating a new site or if your existing site problems are beyond repair our Search Engine Friendly Content Management System (CMS) will ensure your most important pages get high search engine rankings.

We Design

Understanding your site's audience is the prerequisite for creating compelling site content. Analysing customers, creating customer personas (who, where and why) and building content specifically for them is the starting point. How does each customer group like to receive their information? What can we do to create an exchange with the customer? (I give you something, you give me something). What lingo do they use? Are we speaking it?

For more on this please see our SEO Content Development section.

We Maintain

Any Natural Search Engine Optimization (SEO) effort cannot be seen as a one time fling but more as a sustained ongoing relationship. Building fresh links is something that should be done continuously.

But more importantly, SEO should be integrated into all areas of your online marketing including Press Release Optimization, Social Media (blogs and forums) and content that appeals to your target customers such as video and podcasts. The Egg's tools will help advise you where to best direct your efforts for maximum results.