News Release Optimization

The arrival of the digital news release has not only changed the method of delivery but also changed the audience. Instead of focusing attention on a small pool of industry journalists, the digital news release should be created to speak directly to customers. In the past a PR agency would prove their performance by showing clients a collection of clippings from magazines and newspapers. The digital news release allows results to be measured in website traffic, online sales leads and dollars.

The Egg offers the following Digital News Release services:

News Release Optimization

Creating keyword rich news that talks straight to your audience. Choosing the right story to get picked up by journalists, bloggers and customers.

Getting Found

The Egg's team not only creates the news but also will get it found. If your target language is English or Chinese we will develop a news release strategy to get the story in the right hands.

Tracking

We provide all the key figures you need know such as how many views the news release gets, number of press mentions, blog mentions, BBS buzz and how it all impacts web traffic, leads and sales.