Corporate Blog Setup

Finding your corporate blogging voice

Blogging can be an integral part of any Digital PR initiative. A frequently updated and informative blog not only helps build the reputation of your organisation but it provides a direct communication channel between you and those who control the way your brand is perceived.

Blogging is not for everyone and each company should really know why they want to blog before diving head long into it. If corporate blogging is done correctly it should not feel like a marketing experience - more of an informal chat. It should display the inner workings and personality of a company so that those reading feel a deeper level of connection to the brand. Most importantly it should be a conversation starter that will lead to long term exchange with the customer.

Some of the key benefits include:

• Increased trust with customers and those in your industry
• Providing a deeper level of transparency
• Giving the company a human face
• Improving Search engine rankings
• Establishing the company as a thought leader in the industry
• Responding to a crisis in real time preventing escalation

The Egg Advises clients on how best to find their blogging voice by designing blogging strategies, assisting with software platform selection, establishing company blogging guidelines for staff and measuring and monitoring the results.