In 1996, Andy Grove of Intel published a book entitled “Only the paranoid survive” in which he champions paranoia as a healthy state of mind for any company that wants a long-term future.
For true online success, it’s vital to understand the competitive environment your organization faces in natural and paid search.
The Egg offers competitive intelligence services providing clients with independent and comprehensive competitive intelligence reports either monthly or quarterly.
Using our data mining and tracking tools, we gather, extract, analyze, and present critical information in relation to the SEO and PPC strategies and techniques being employed by your competitors and how your company compares with them. We can find where potential threats exist and recommend how they should be responded to.
Complete Overview of the Competitive Environment
Our competitive intelligence reports provide you with the answers you need to make informed decisions, including:
- Who are your key competitors in organic search, paid search, or display advertising?
- Where are they strong or weak?
- What keywords are they buying on paid search?
- What offers do they have and when?
- How have they progressed from Q2-Q3?
- How do they perform on organic search?
- What banner creative do they display on websites across the region?
- How long do their campaigns last for?
- What do their landing pages look like?
Any Language, Any Country
Tools for understanding your online competition are widely available in the US and European markets but companies in Asia have been largely operating in the dark. The competitive intelligence tools we’ve developed are unique as they were designed specifically with Asian markets in mind, allowing us to monitor and analyze the local competitive environment regardless of language or search engine.
Investigate New Markets
A competitive intelligence report is an essential step in the process of investigating potential new markets to expand into. Thinking of making an entry into or stepping up your online presence in China, Japan, Korea, or other Asian markets? A competitive intelligence report will help guide you in your decision making process.
Discover Where You Stand
Not only see what your competitors are up to, but also how you compare against them. Our reports help you discover potential opportunities to get ahead and acquire creative ideas from competitors’ campaigns.
If you wish to learn more about your organization’s competitive environment please Contact us at (+852) 3420-0460.
